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Boutique Weekly by BLLA
March 28, 2018
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Welcome new BLLA Member Tempe Mission Palms! 'Discover the celebrated hotel retreat in the heart of vibrant downtown Tempe, Arizona. From the smell of the citrus in our courtyard, to the soothing sound of the fountain, you will be surrounded with a sense of relaxation at our hotel in downtown Tempe, AZ that will immerse you in our beautiful desert destination.'

Welcome new BLLA Member Tempe Mission Palms! "Discover the celebrated hotel retreat in the heart of vibrant downtown Tempe, Arizona. From the smell of the citrus in our courtyard, to the soothing sound of the fountain, you will be surrounded with a sense of relaxation at our hotel in downtown Tempe, AZ that will immerse you in our beautiful desert destination."

This Week's BLLA Commentary

Understanding the traveler of tomorrow

The word “millennial” evokes many thoughts and reactions. The buzzword is highly discussed in terms of the influence of this specific age cohort. Less discussed however, is the influence of Generation Z. The era of the internet means advertisers have ways to market to very specific audiences. It is necessary then to have a thorough understanding of what future consumers are looking for.

Like almost all trends in hospitality, one-size-fits-all marketing solutions are quickly being phased out of relevancy. Modern technology allows vendors to seek out consumers who are most likely to engage with their product, maximizing potential ROI. However, these tools are of no use if you don’t understand your audience.

Anne Boysen, Futurist and keynote presenter at the annual Travel Industry Executive Women’s Conference cemented these thoughts with her time on stage. She touched on how the disruption of the economy (in the form of recession) has transformed the money-making habits of tomorrow’s traveler. Keen hoteliers and hospitality professionals are aware of the shift to a “gig” economy, and how the lines between business and leisure have all but disappeared. For hoteliers, this means the amenities and services you offer need to service every area of a guest’s life. Understanding how Gen Z functions will allow a property or company the opportunity to facilitate their lifestyles, ensuring they stay relevant and in demand for the foreseeable future.

Dozens of businesses have already tuned into the paradigm shift. Gyms, wellness brands, coffee houses, eateries, and even candy shops are touting themselves as experience providers and lifestyle facilitators. As the boutique market continues to boom, the brands and businesses slow to reach out to the newest wave of consumers will be left in the proverbial dust.

Watch Anne’s presentation at BLLA’s Executive Women’s Conference here. We can’t thank Anne enough for joining us to arm our industry sisters (and now our digital audience) with these insights that are sure to aid in anyone’s business pursuits. More conference footage can be viewed at this link.

Be sure to join us in NYC at the Boutique Hotel Investment Conference on June 6th where we tackle NEXT GEN from a different angle – Boutique Money! Register.

See you in NY!

Frances Kiradjian

Frances Kiradjian

Founder & Chair, BLLA

Become a member of BLLA


Association Announcements

Click here to contribute to the 2018 Boutique Hotel Sentiment Survey by BLLA. Participants will be entered to win one of two registration passes to the Boutique Hotel Investment Conference – Next Gen Boutique Money, June 6th NYC (value of $1,695)!


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What's Developing

The Siren Hotel nears completion inside Downtown's long-vacant Wurlitzer Building

mlive

The Siren Hotel nears completion inside Downtown's long-vacant Wurlitzer Building


The 1926-built structure is housing The Siren Hotel, a unique, 106-room space filled with terrazzo tile showers, Italian linen beds...


Developer planning new homes, hotel on 33 acres in the 90210

artnet news

Developer planning new homes, hotel on 33 acres in the 90210


Planned for 33 acres of land in the 90210 zip code, the project would include a 99-room boutique hotel and nine residences situated on roomy lots measuring one acre or more in size.


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Hotel Interurban is accepting reservations for spring 2018

tukwila reporter

Hotel Interurban is accepting reservations for spring 2018


As Tukwila’s first boutique hotel in over 20 years, Hotel Interurban will provide unparalleled views of Mount Rainier and the Cascades, pet-friendly offerings (including an off-leash dog park for hotel guests) and convenience to shopping, dining and transportation throughout Seattle Southside.


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New Boutique Coming to Bermuda

carib journal

New Boutique Coming to Bermuda


The Azura Boutique Hotel and Residences is slated to make its official debut in early 2019, according to a statement from the Bermuda Tourism Authority.


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Boutique Hotel Spotlights

Live 'a night at the opera' in the middle of historic Hanoi

shine

Live 'a night at the opera' in the middle of historic Hanoi


“The interior design is a contemporary twist on traditional colonial French style, incorporating rich theatrical elements with a modern interpretation,” Campbell said...


The first 100% plant-based hotel and bar has opened in Oz and you need to go stat

body and soul

The first 100% plant-based hotel and bar has opened in Oz and you need to go stat


On a mission to redefine modern hospitality, Ovolo Hotels have been looking out to bring the global wellness trend to their group and saw Australia as the perfect place to do that.


Read More >


Hotel recreates final hours on the Titanic with lavish last supper

ctv news

Hotel recreates final hours on the Titanic with lavish last supper


History buffs of the Titanic along with cinematic fans of Jack and Rose may be interested in an extravagant dinner that will recreate the last supper served aboard the ocean liner. But rest assured, the meal will be served on terra firma.


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Ballynahinch Castle Hotel - hotel review

evening standard

Ballynahinch Castle Hotel - hotel review


Grand, elegant and utterly charming, Ballynahinch has a way of making you feel at home. With a number of different sitting rooms where you can cosy up by one of the six open log fires, you won’t falter to find a nook to relax in.


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Elizabeth Unique Hotel debuts in Rome

e hotelier

Elizabeth Unique Hotel debuts in Rome


Nestled discreetly among the golden cobbled streets and time-worn terracotta hues of Rome’s historic city centre, Elizabeth Unique Hotel has just opened with grandeur worthy of the locale.


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Is this luxurious boutique hotel The Bahamas’ best-kept secret?

miami

Is this luxurious boutique hotel The Bahamas’ best-kept secret?


Nestled on the north coast of Eleuthera, the 57-room resort offers both stylish seaside cottages and villas with stellar views of the surrounding turquoise waters.


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Industry News

This Mother-Daughter Duo is Taking Boutique Hospitality to a New Level

inc

This Mother-Daughter Duo is Taking Boutique Hospitality to a New Level


The Kiradjians are the driving force behind Boutique & Lifestyle Lodging Association (BLLA) and a vision behind redefining what boutique means...


Boutique Fitness Boom Attracts Wide Range of Investors

the street

Boutique Fitness Boom Attracts Wide Range of Investors


Legacy gym operators, hotels, private equity and venture capitalists are all looking to invest in fitness operations due to changing industry trends and favorable economics.


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Zara to Lure Millennials with Augmented Reality Displays

business of fashion

Zara to Lure Millennials with Augmented Reality Displays


Zara's latest technological push shows models wearing selected looks from its ranges when a mobile phone is held up to a sensor within the store or designated shop windows, with customers able to click through to buy the clothes.


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This Luxury Mexican Hotel Is Hosting A Month-Long Avocado Fest

konbini

This Luxury Mexican Hotel Is Hosting A Month-Long Avocado Fest


Every aspect of the hotel will be taking on the theme and that includes the spa, where somebody will be on-hand to slather you in avocado if you so choose.


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Nobu Hotels is on Pace to Open 20 New Properties by 2020

top hotel

Nobu Hotels is on Pace to Open 20 New Properties by 2020


Nobu Hospitality currently has seven hotels open and readied for guests, and in the course of this year and next, the chic hotel company plans to open eight more. All told, Nobu has set a pace that will see the group open 20 Nobu properties globally by the year 2020.


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One in five of all new jobs created globally in 2017 attributed to Travel & Tourism

e hotelier

One in five of all new jobs created globally in 2017 attributed to Travel & Tourism


For the seventh consecutive year, the Travel & Tourism sector has outperformed the global economy and in 2017 was the fastest growing broad economic sector globally…


Read More >


BOUTIQUE HOTEL INVESTMENT CONFERENCE JUNE 6, 2018
NEW YORK

BLLA NYC Save the Date

This Week's Resources

  dormakaba White Paper: Steps to Deliver a 21st Century Mobile Access Experience
  “…mobile access requires more than a smartphone app and digital door lock." dormakaba's white paper explains why security is essential, and describes the step-by-step processes behind a secure mobile access solution.”
  https://www.hospitalitynet.org/news/4087601.html
  Global Boutique Hotel Market Outlook 2018-2022: Marriott International, Starwood, Hyatt Hotels, Four Seasons Holdings
  With most recent 5 years revenue figure, the report further describes a tremendous suggestion for individuals and associations about present-day business speculation chances of Boutique Hotel market before assessing its probability.
  http://newsofsoftware.com/2018/03/global-boutique-hotel-market...

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Boutique Weekly by BLLA
March 28, 2018
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Boutique & Lifestyle Lodging Association

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