Become a BLLA Hotel Member

Join the community of authentic boutique hotels around the world

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Who is BLLA?

Founded in 2009, the Boutique & Lifestyle Leaders Association (BLLA) is the voice of the world’s independent boutique and lifestyle hotels, small brands and boutique businesses.

The association was founded in response to a demand for a collective voice for this fragmented industry. Today the association has members around the world. As the lifestyle industry sees an ever-increasing demand from discerning boutique-seeking clients, BLLA is primarily dedicated to creating greater economic success for independent business owners by helping them level the playing field against larger brands and chains.

Why Become a Member?

Through BLLA, members can find expert resources to address any of their needs—including digital and print marketing & sales professionals, technology providers, architects, interior designers, food & beverage vendors, laundry design/purchasing consultants and others.

Association members benefit from distribution channels as well as boutique specific resources, marketing tools, news and information. BLLA serves as the go-to destination for everything boutique and lifestyle-related.

Our members finally have a resource that understands their specific needs and niche market.

In addition, members benefit from access to research papers, webinars, industry reports, marketing tools, and news and information specific to boutique businesses and their suppliers.

BLLA was founded in answer to the expressed need for the industry’s collective voice.

Who are Our Hotel Members?

By using BLLA’s boutique hotel algothrim, the association uses a list of qualification to vet the hotels. This is why we have all prospective members fill out an application. 

Those that gain acceptance are authentic boutique hotels. This does not mean that they are a small hotel, rather a unique and experiential hotel. 

The Benefits

Membership Levels

Base Membership


Sign up for BLLA’s Base Hotel Membership and gain access to all of the above benefits along with verified as an authentic boutique hotel:

-Hotel Booking Listing
-Verified Boutique Hotel Status
-Access to the BLLA Archives
-Community of Boutique Believers in the Industry


Annual Fee

Premier Membership


Sign up for BLLA’s Premier Hotel Membership and gain access to all of the Base Membership benefits, along with a specialty digital marketing package:

-2 Newsletter Ads (3 week run each)
-1 Instagram Posting and 1 Instagram Story
-2 Job Postings
-2 Happening Event Postings
-1 Ticket to a BLLA Conference
-1 Featured Member Posting on for a 2 week run


Annual Fee

“BLLA and StayBoutique have provided a great platform for all of the boutique industries to come together with the goal of broadening the reach of independent, unique concepts.”

Javier Egipciaco

Managing Director, Arlo Hotels

Common Questions

Are there different levels of membership?

Yes, we have two levels of membership
-Base Membership ($795 Annually)
-Premier Membership ($2,545 Annually)

How are members selected and identified?

BLLA has an algorithm that we have used for eleven years. This is why we have all hotels go through an application process. 

I just became a BLLA Member and I don't see my listing online. Why?

It will take the StayBoutique team 14 business days to input the content after it has been uploaded to the application form.

How do I update my profile details?

Members get 2 complimentary revisions to their profile yearly. If you haven’t uploaded any details yet, you can put in a request form here. For revisions, please email to request. All additional revisions will incur a $50 fee. 

How do I subscribe to BLLA newsletters?

Please subscribe to our newsletters at this page. 

When will I hear from BLLA?

There is a bi-monthly Member Community newsletter that will be published the first and third Monday of the month.

BLLA publishes two public newsletters a week, one on Wednesday and one on Sunday. 

As a new member, you will automatically be subscribed to our six month training course on tips and tricks to having a successful membership journey with BLLA. 

Are annual renewals automatic?

No, you will have a choice at the end of your 12 month membership program to renew. 

What is the cancellation policy?

While the annual membership fee to the StayBoutique Membership by BLLA  is nonrefundable, you’ll be able to remove your brand’s profile page from the Masterlist by notifying the team via email.