New American Boutique Hotels for a New Decade

New American Boutique Hotels for a New Decade

 The Definitive List of Boutique Hotels in the United States that Broke Ground in the Last Half of 2019

Once considered a smaller sector of the overarching hotel industry, the boutique hotel industry used to consist of a smattering of niche, luxury hotels catering to select clientele.

And although true boutique hotels remain dedicated to an intense focus on meeting the exacting tastes of discerning clientele, new boutique hotel offerings are strategically positioned to enable any seasoned traveler access to ideal accommodations, no matter their destination.

As a result, boutique hotels are no longer a niche sector of the larger hotel industry, but a true industry in their own right.

Boutique Hotels – Poised for Continued Growth

Since coining the phrase in 2009, BLLA has documented and analyzed the unprecedented growth of the boutique hotel trend.

What began as an attempt to meet an increasingly diverse set of preferences by travelers weary of lackluster options, boutiques have blossomed in the last decade into a thriving, growing domain.

From renovations of classic hotels to revamps of unique properties and new groundbreakings, 2019 was an unprecedented time of growth. And the BLLA has been there every step of the way.

This definitive list of new boutique hotels starting construction aims to provide insight into the state of the industry as well as alert the boutique community of up-and-coming properties expected to appear within the next few years.

New Boutique Hotels: Thrive By the Numbers

As with any significant trend, it is crucial to examine the properties of each entity in the group to better understand the factors driving the trend.In addition, assessing the broad themes of any trend can guide decisions for industry leaders, creative minds and even travelers.

For these reasons, BLLA has partnered with BuildCentral,Inc. to provide critical hotel market data on new boutique hotels – with real, tangible numbers.

Overall, 21 boutique hotel properties in the United States broke ground in Q3 and Q4 2019.

With such a large percentage of pioneers in what has traditionally been a chain-dominated industry, it is clear that boutique hotels continue to cement their place as a driving force in the hospitality industry.

However, it is just as important to assess the characteristics of the newest hotels to build a larger picture of the industry moving forward.

Of the 21 new boutique hotels breaking ground in the second half of 2019:

6 plan to incorporate less than 100 rooms, making 28% of these new hotels small boutique hotels

2 – or 10% plan over 200 rooms

The sweet spot seems to be boutique hotels at the 100-200 room mark which comprise 62% of all new boutique hotels breaking ground.

With so many new hotels forgoing associations with bigger brands, the future of the boutique industry is looking to remain niche for independent hotels.

The Boutique Hotel Outlook

Here’s a quick regional breakdown of where these new boutique hotels will be located, including in some previously underserved markets:

From the data, it is clear the boutique hotel industry shows no signs of slowing its momentum. It is our hope that the following comprehensive list of new American boutique hotels will provide some key insights into the growth of the movement.

Thanks to the partnership between BLLA and BuildCentral, these raw, real numbers are more accessible than ever before.

Special Note

All BLLA members also get a 30-day free trial to BuildCentral’s HotelMarketData.com database, detailing owner/developer, architect information for hotels planned for construction in the U.S.

Click here to start your trial

The Mid

Type of Construction: New

Number of Rooms: 228

Brand: Thompson Hotels of Two Roads Hospitality by Hyatt

Owner: Ciena Healthcare Management, Inc

Developer: Rockford Construction

Architects: inFORM Studio/ DLR Group

Interior Design: Curioso

Construction Manager: The Walsh Group

Projected Finish Date: Q2 2021

Address:
3750 Woodward Ave
Detroit, MI 48201

The Cotton House Hotel

Type of Construction: New

Number of Rooms: 120 

Brand: Independent

Developer: Mayfair Street Partners 

Architect/Design: RBA Group, Inc

General Contractor: Evergreen Construction 

Projected Finish Date: Q4 2020

Address:
21 Milton Ave
Alpharetta, Georgia 30009

Harrisburg University of Science & Technology Mixed-Use

Type of Construction: New

Number of Rooms: 197

Brand: Independent

Owner: Harrisburg University of Science & Technology

Architect: Stantec Inc

Owner/Property Manager: Hersha Hospitality Trust 

General Contractor: Reynolds

Projected Finish Date: Q3 2021

Address:
222 Chestnut St
Harrisburg, PA 17101

The Worthington of Logan

Type of Construction: New

Number of Rooms: 50-100

Brand: Independent

Developer: Logan Anew, LLC

Projected Finish Date: Q4 2020

Address:
58 West Second Street
Logan, OH 43138New

Geneva Resort Boutique Lodging

Type of Construction: New

Number of Rooms: 32

Brand: Independent

Owner/ Property Manager: Paloma Resorts + Hotels

Architect: Altevers Associates

Projected Finish Date: May 2020

Address:
1221 Geneva National Ave S
Lake Geneva, WI 53147

New Origin Hotel

Type of Construction: New

Number of Rooms: 151-200

Brand: Independent

Developers: Catellus Development Corporation/ The Thrash Group

Architects: Lake Flato Architects/ Lusk Architecture

Projected Finish Date: Q2 2021

Address:
1825 McBee St
Austin, TX 78723

Seven Hills Resort and Conference Center

Type of Construction: New

Number of Rooms: 150

Brand: Curio Collection by Hilton

Developer: Murphree and Company

Architect/General Contractor: The Beck Group

Interior Design: Montgomery Roth Architecture & Interior Design

Property Manager: Benchmark Global Hospitality

Projected Finish Date: Q4 2021

Address:
Highway 290 and Highway 87
Fredericksburg, TX 78624

Kasita Hotel

Type of Construction: New

Number of Rooms: 19

Brand: Independent

Owner: Lippincott Capital Ltd.

Architect: Campbell Landscape Architecture

Projected Finish Date: 2020

Address:
110 W Elizabeth St
Austin, TX 78704

Kilauea Lodge and Restaurant

Type of Construction: New

Number of Rooms: 10

Brand: Independent

Owner/ Developer/Property Manager: Highway West Vacations

Projected Finish Date: Q3 2020

Address:
19-3948 Old Volcano Road
Volcano, HI 96785

The Study at the University of Chicago

Type of Construction: New

Number of Rooms: 167

Brand: IndependentDeveloper/Owner: Hospitality 3 LLC

Owner: University of Chicago

Architect: Holabird & Root, LLC

Projected Finish Date: Q1 2021

Address:
1365 East 60th St
Chicago, IL 60637

Ambiente Hotel

Type of Construction: New

Number of Rooms: 40

Brand: Independent

Owner: Two Sisters Estate Sales

Architect: ASUL Architects

Projected Finish Date: Q4 2020

Address:
Along 89A
Sedona, AZ 86336

Marble Falls Hotel and Conference Center

Type of Construction: New

Number of Rooms: 151

Brand: Independent

Developer: Novak Commercial Construction

Architect: Seaux & Pierce Architecture

Projected Finish Date: Q4 2021

Address:
Southeast corner of Yett St and Buena Vista Dr
Marble Falls, TX 78654

Howell Mill Road and Edgehill Ave Hotel

Type of Construction: New

Number of Rooms: 150

Brand: Independent

Developer/Owner: The Allen Morris Company/ Stormont Hospitality LLC

Projected Finish Date: Q1 2021

Address:
1005 Howell Mill Road Northeast
Atlanta, GA 30318

Hotel Rocky Ridge Village

Type of Construction: New

Number of Rooms: 120

Brand: Autograph Collection by Marriott

Developer: Heritage Hospitality Group

Architect: PFVS Architects

Projected Finish Date: Q3 2021

Address:
Mt Bachelor Dr and SW Century Dr
Bend, OR 97702

The VIola/Parcel 13

Type of Construction: New

Number of Rooms: 160

Brand: Independent

Owner: Massachusetts Bay Transportation Authority (MBTA)

Developer: The Peebles Corp.

Architect: Handel Architects/ HDR Inc. 

Projected Finish Date: Q2 2022

Address:
Massachusetts Ave and Boylston St
Boston, MA 02215

Equinox Apartments/Hotel

Type of Construction: New

Number of Rooms: 165

Brand: Equinox Hotel

Developer: The Related Companies/ Easdy Park LLC

Architect: Handel Architects

Projected Finish Date: Q4 2021

Address:
725-731 West Randolph St
Chicago, IL 60661

Sweetgrass, Resort Hotel

Type of Construction: New

Number of Rooms: 150

Brand: Independent

Developer/Owner: Lummis Livestock Co.

Architect: DTJ Design, Inc./ au workshop Architects + Urbanists

Projected Finish Date: Q3 2021

Address:
South College Drive
Cheyenne, WY 82007

Maison Robert Boutique Hotel

Type of Construction: New

Number of Rooms: 37

Brand: Independent

Architect: Darwin Architecture

Projected Finish Date: Q4 2021

Address:
347 West 20th
Houston, TX 77088

William Lake Resort Hotel

Type of Construction: New

Number of Rooms: 130

Brand: Independent

Developer: Hudson River Valley Resorts, LLC

Architect: Hart/Howerton

Projected Finish Date: Q4 2020

Address:
Binnewater Rd
Rosendale, NY 12472

The Ellison Hotel

Type of Construction: New

Number of Rooms: 120

Brand: Tribute Portfolio by Marriott

Owner: Plains Management Group

Architect: KNA Design/ Glover Smith Bode Inc. 

Projected Finish Date: Q4 2020

Address:
6201 N Western Ave
Oklahoma City, OK 73118

EDGE District Boutique Hotel

Construction Type: New

Number of Rooms: 135

Brand: Tribute Portfolio by Marriott

Developer: DevMar Development, LLC

Owner: Eastman Equity

Interior Design: Krause+Sawyer

Projected Finish Date: Q3 2021

Address:
Corner of 11th St and Baum Ave N
Saint Petersburg, FL 33705