Evolution Hospitality

Evolution Hospitality’s (a subsidiary of Aimbridge Hospitality) expertise lies in creating unique lifestyle experiences and driving performance throughout our curated collection of independent, boutique, lifestyle, and soft brand hotels and restaurants, bars, and lounges throughout North America. With an entrepreneurial mindset and revenue and sales-based focus, our robust infrastructure includes an in-house digital marketing agency (Second Wave), onsite culinary experts (Taste & Theory), and a performance-driven culture combined with Aimbridge’s world-class management platform, contribute to best-in-class management practices and value enhancements to owners.

A collective of innovative digital, marketing, and creative-minded individuals, Second Wave is Evolution Hospitality’s full-scale in-house marketing agency. Separated into three segments, e-commerce, marketing, and creative, Second Wave provides top-to-bottom support for Evolution’s carefully curated portfolio of distinct lifestyle properties. Services include website creation and SEO strategy, media planning and campaign execution, brand development, content creation, and collateral design.

Taste and Theory, led by our VP of Food and Beverage and Executive Chef, have decades of experience in restaurant development, menu concepting, branding, design and décor, and operational management across our portfolio of lifestyle hotels and resorts. Our culinary team specializes in creating unique, innovative, and approachable dining spaces that eschew fleeting trends resulting in restaurants that stand the test of time.

The Evolution Hospitality team worked together for many years at Tarsadia Hotels before spinning off as a separate company in 2011. Tarsadia, a family-owned hotel investment group, spared no expense to drive portfolio performance to ensure lucrative exits. Built from the ground up, our platform and culture, born under Tarsadia, makes Evolution Hospitality different.