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Helping boutique hotels maximize revenue with AI-powered pricing

TakeUp is the smartest way to price your rooms—maximizing revenue without maxing out your time. Our AI-powered dynamic pricing sets the optimal room rates every hour, every day, for every room type so you never leave money on the table or price yourself out of a booking. But it’s not just tech. With TakeUp, you get a dedicated revenue strategist who understands your property and oversees the AI, making sure it stays aligned with your goals and adapts to what’s happening on the ground. No spreadsheets, no guesswork; just expert strategy and smarter pricing that adjusts automatically. We handle the analysis and decisions so you can get back to doing what you do best: running an incredible property.

"“With TakeUp’s real-time dynamic pricing and the support of our dedicated rep, we’re making smarter pricing decisions faster—and bringing in more revenue.""

Doug Bagnasco, Owner, Devonfield Inn

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* Special rates available for members