the BLLA Family

What is the Boutique Lifestyle Leaders Association?

The world’s most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the world’s most dynamic executives with cutting edge business and operational insight. BLLA’s membership benefits allow access to the world’s leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world’s best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive.

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Careers

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Boutique Hotel Definitions

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Glossary

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Leaders of the Boutique Community

Eric Jafari

Chief Development Officer

edyn

Vaughn Davis

General Manager

Dream Hollywood

Amber Asher

CEO

Standard International

Atit Jariwala

CEO

Bridgeton Holdings

Hilda Delgado

Chief Financial Officer

Viceroy Hotel Group

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Featured Hotel Members

Featured Vendor Members

BLLA Events

The Boutique Hotel Owners Conference

October 24-25, 2021 DIGITAL

Previously the Boutique Lifestyle Leadership Conference

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Learn about innovation and category disruption

Digital access for a limited time

BLLA Events

Become a Boutique Hotel Investment Expert

Online Course

Watch the recordings from the 2022 Boutique Hotel Investment Conference on-demand.

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Marketplace

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Sincerely, BLLA

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What defines, “Boutique”?

We Explain Here

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"I am so inspired to be a part of this. Thank you for having me in the tribe. I believe in creating something special. I believe in the entrepreneurial spirit. Bless those who strive for extraordinary . #boutiquestrong"

— Kate Burda, Founder, Kate Burda & Co

The Inner Circle Club

Lutron Electronics

Manufacturer of energy-saving light, shade, and temperature controls

Partner since 2020

Greenberg Traurig

Hotel specialized law firm

Partner since 2009

Nestle Premium Waters

Artisanal beverages

Partner since 2022

Selfbook

Direct Booking Technology

Partner since 2022

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More from the BLLA family

rethinks the way we interact with cities.

Visit StayBoutique

Get to know one of the leaders advocating for the boutique hotel movement, on behalf of BLLA. Hilda Delgado is currently Chief Financial Officer of Viceroy Hotel Group, a leading luxury and lifestyle brand and hotel management company recognized for its collection of boutique luxury and urban hotels across the U.S. and internationally. Prior to her role at Viceroy, Ms. Delgado was Treasurer and Senior Vice President of Finance at RLJ Lodging Trust. She was responsible for overseeing corporate finance, investor relations, financial planning and analysis, treasury, tax, and closing property transactions. She was also responsible for bridging various disciplines including, accounting, asset management, and design and construction. Prior to that, Hilda was Vice President of Corporate Finance at Rexford Industrial, where her responsibilities included strategic planning, capital markets activities, and investor relations. And, prior to that, she was a Finance Manager for Cumming Corporation, an industry-leading project management company servicing complex commercial real estate projects in office, retail, hospitality and healthcare worldwide. “Travelers once sought familiarity and consistency. Now, they search for individual, authentic and local experiences. They gravitate to bespoke design, comfortable hospitality, and sense of place that inspires them to connect, engage and give back. They want a story to tell. Boutique is lifestyle.” We are grateful for the support of Hilda and her team as we collectively work together to take our industry to new levels. @viceroyhotels #throwbackthursday to the 2022 Boutique Hotel Investment Conference at The Plaza Hotel Grand Ballroom in NYC! 💸 “The concept of actually being able to evaluate the unique hotel space itself is going to be a critical technology in the future,” states Michael Heflin, Chief Revenue Officer at Stayntouch. “That and flexible productization,” he adds. “The idea that the top floor of your hotel can be twelve individual rooms, or one party room, or three sets of three bedrooms, or three sets of four bedrooms rooms, etc. The ability to really customize the space to meet the needs and demands of hoteliers is going to happen.” Check out more key takeaways from the event with the link in bio!
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 Introducing the 2022 Boutique Hotel Marketplace Catalogue, Curated by BLLA! 📔 BLLA invites the community to sift through a sampling of the catalogue, which is being sent out to all hotel members. All businesses listed are BLLA members in good standing that have gone through an application process and have been vetted for the boutique hotelier. The partners and vendors are categorized within relevant fields, including Technology Partners – Design – Financial, Legal, Insurance – Creative, Marketing, PR – Food & Beverage – Management, Development, Real Estate – Consultants, Advisors – Various Other Categories. Learn more at blla.org! Meet the hospitality experts! We are excited to have the support of David Bowd, Co-Founder & CEO of Salt Hotels, and Kevin O'Shea, Co-Founder & Chief Creative Officer of Salt Hotels, who will be speaking at this year's Boutique Hotel Owners Conference on October 24-25 in Los Angeles! Link in bio to register!