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What is the Boutique & Luxury Lodging Association?
The world’s most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the world’s most dynamic executives with cutting edge business and operational insight. BLLA’s membership benefits allow access to the world’s leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world’s best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive.
Leaders of the Boutique Community
Atit Jariwala
Founder
Walker Hotels
Samantha Ahuja
Shareholder
Greenberg Traurig
Sam Bakhshandehpour
CEO
José Andrés Group
Mary Rogers
Managing Director
Montage International
Featured Hotel Members
Featured Vendor Partners
BLLA Events
The Women in Travel & Hospitality Conference
July 17, 2025
We will gather exceptional women in travel, tourism, and hospitality as we embrace our vulnerabilities, share our stories, and rally for an open-minded and open-hearted future for our industry.
Tickets Available
Tickets Available
BLLA Events
The Boutique Hotel Owners Conference
September 29-30, 2025
We will gather global leaders and followers in the Boutique Hospitality space to come together and refuel our industry as we navigate the next phase of contemporary travel. BLLA Events will bring together professionals in the global Boutique Hospitality space to engage in facilitated networking and focus on the topics of Hotel Ownership, Management, Leadership and Innovation.
"We are so grateful for BLLA and the wonderful community they’ve been able to create around the boutique community and lifestyle."
— Lance Helfert, Principal, Montecito Venture Partners & Casetta Group