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What is the Boutique & Luxury Lodging Association?
The world’s most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the world’s most dynamic executives with cutting edge business and operational insight. BLLA’s membership benefits allow access to the world’s leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world’s best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive.
Leaders of the Boutique Community
Atit Jariwala
Founder
Walker Hotels
Samantha Ahuja
Shareholder
Greenberg Traurig
Featured Hotel Members
Featured Vendor Partners
BLLA Events
The Boutique Hotel Investment Conference
June 3, 2026
We will gather leaders and investors shaping the future of boutique hotel investment to share the realities behind ownership, capital, and growth. Through candid conversation and collective insight, we will explore how openness and long-term thinking can drive a more intentional investment landscape.
Tickets Available
Tickets Available
BLLA Events
The Boutique Hotel Owners Conference
October 19-20, 2026
We will gather global leaders and followers in the Boutique Hospitality space to come together and refuel our industry as we navigate the next phase of contemporary travel. BLLA Events will bring together professionals in the global Boutique Hospitality space to engage in facilitated networking and focus on the topics of Hotel Ownership, Management, Leadership and Innovation.
"The organization is a valuable support platform for our dynamic industry. BLLA's creative approach to generating thought-provoking programming and opportunities for the Boutique lodging sector to come together and share ideas and inspirations is unparalleled."
— Kevin O'Shea, Co-Founder, Salt Hotels