What is BLLA
What is the Boutique & Lifestyle Leaders Association?
The BLLA was created to unify, empower, educate and advocate for a growing community of creators within the dynamic realm of boutique lifestyle—not only establishing and maintaining industry standards, but boldly advancing its cultural impact and category innovation. Run by the “Mother Daughter Duo of Boutique,” this association was founded in answer to the expressed need for the industry’s collective voice.
We are your voice and your megaphone. We are your home and your launching pad. A catalyst for trends and unapologetic pioneer, the BLLA is where the best in boutique gathers to become better—from hoteliers and hospitality entrepreneurs to visionaries in retail, fashion, beauty, fitness, and beyond.
Boutique is powerful. Boutique is captivating. And above all, boutique is a global movement that we are proud to lead. Our mission? To counteract corporate monotony and champion creativity in the hospitality industry. To forget the forgettable and forge the once-in-a-lifetime. To break down doors and link the most brilliant minds in the industry. To build on our now 11-year legacy of reimagining the multifaceted future of the boutique hotel and the boutique lifestyle—together.
Goals And Benefits
Through BLLA, members can find expert resources to address any of their needs—including digital and print marketing & sales professionals, technology providers, architects, interior designers, food & beverage vendors, laundry design/purchasing consultants and others.
Association members benefit from distribution channels as well as boutique specific resources, marketing tools, news and information. BLLA serves as the go-to destination for everything boutique and lifestyle-related.
Our members finally have a resource that understands their specific needs and niche market.
In addition, members benefit from access to research papers, webinars, industry reports, marketing tools, and news and information specific to boutique businesses and their suppliers.