Sincerely, BLLA

In an Age of Sameness, BHOC 2026 Bets on Wonder

The Boutique Hotel Owners Conference returns October 19–20 at the Westlake Village Inn as an intimate executive social club for independent hotel own...

BW 856: Where Heritage Meets Hospitality's Future

Boutique hospitality continues to find new possibilities at the intersection of history and innovation. From landmark buildings being transformed int...

HFTP CEO to Speak on AI’s Impact at BLLA Boutique Hotel Owners Conference

HFTP's AI Collective continues its commitment to educating the hospitality industry. Hospitality Financial and Technology Professionals (HFTP®) ann...

BW 855: Big Capital, Small Hotels & the Power of Experience

Big capital is taking a closer look at hospitality, but some of the most compelling opportunities are still found in smaller, more distinctive hotels...

HVS U.S. Market Pulse: September 2026

By Rod Clough, President - HVS Americas Our forecast is anticipating a strong fall meeting and convention season, following very solid summer perfo...

Your Best Guest Now Asks a Machine First, and It Has Never Heard of Your Hotel

By Rohit Khanna. Written for the BLLA blog. The traffic, citation, and survey figures here come from May through September 2026 and will be stale by ...

BW 854: Wonder, Place & the New Boutique Experience

In an age of sameness, boutique hospitality continues to find its advantage in creating experiences that feel distinctive, deeply connected to place,...

BW 853: A More Personal Era of Boutique Hospitality

Luxury hospitality is entering a more personal era—one defined not simply by what a hotel offers, but by how thoughtfully it understands its guests, ...

BW 852: Character, Culture & the Evolving Hotel Experience

Boutique hospitality continues to evolve through a deeper understanding of what makes a place memorable. This week’s stories explore an industry bala...

BW 851: The New Luxury Is Personal

Luxury hospitality is becoming increasingly personal. This week’s stories reveal an industry where value is being shaped not only by investment and e...