Become an Official BLLA Hotel Member

Join the organization leading the international boutique movement and who has been the voice for boutique and independent hotels since 2009 and has verified over 10,000 boutique hotels globally.

the BLLA Family
the BLLA Family

Explore the BLLA hotel membership options that work best for you.

Become part of the world's leading collection of independent boutique hotels.

Encompassing a global collection of hotels, the range and uniqueness of these properties are extraordinary. This collection includes everything from avant-garde design hotels to historical hotels, tranquil urban retreats to secluded private islands – showcasing the extensive and varied nature of the organization.

We are dedicated advocates for the independent boutique hotel, ensuring that while a hotel reaps the advantages of belonging to a worldwide community, the distinctiveness of each property is highly celebrated. BLLA strongly focuses on the independent spirit, which is a fundamental value and key to the enduring success of our organization.

We offer specialized membership programs for authentic boutique hotels.

Once you apply for BLLA hotel membership, the team will review your application and get back to you within seven business days regarding your status. Please remember we only accept authentic boutique hotels.

Hotel Membership starts at $995 and a digital advertisement package start at $3,500. Join fellow hotels around the world in this intensive member program.

BLLA Hotel Member Benefits

Access and Networking



Exclusive entry to a meticulously curated and rigorously vetted network of industry professionals


A Private Community

Reserved solely for independent boutique hotels


Exclusive Industry Perks

Enjoy discounts on a wide array of industry products and services.

Partnerships and Recognition


The Heart of Boutique Hospitality

Become an integral member of the pioneering organization that is shaping and nurturing the boutique community.


Strategic Alliances

Empower your ability to cultivate dynamic, mutually advantageous partnerships.


Brand Visibility Boost

Significantly enhance the presence and recognition of your hotel brand in the competitive marketplace.

Knowledge and Resources


BLLA Film Archives

Exclusive access to a rich archive of past BLLA event recordings and content.


Enhanced Prestige and Trust

Gain the privilege of displaying a selectively awarded badge, serving as a mark of authentic boutique hotel excellence. This emblem of distinction reassures both consumers and travel advisors of your establishment's verified status in the boutique hospitality sector.

"BLLA is the premier organization for independent hoteliers, bringing together a bespoke group of industry peers hyper-focused on thinking outside of the box. For first-time hoteliers or those established but hoping to gain traction in the independent arena, I would highly recommend BLLA as an organization."

Michael Kitchen — Partner, Aparium Group

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"We are so grateful for BLLA and the wonderful community they’ve been able to create around the boutique community and lifestyle."

— Lance Helfert, Principal, Montecito Venture Partners & Casetta Group

"The organization is a valuable support platform for our dynamic industry. BLLA's creative approach to generating thought-provoking programming and opportunities for the Boutique lodging sector to come together and share ideas and inspirations is unparalleled."

— Kevin O'Shea, Co-Founder, Salt Hotels

Frequently Asked Questions

A boutique hotel epitomizes an extraordinary journey for travelers who yearn for the unique and the exceptional. It’s a haven for those ‘daring to seek the different,’ offering unforgettable overnight experiences that transcend the ordinary. At BLLA, we employ a proprietary algorithm to meticulously discern which hotels truly embody the authentic essence of boutique hospitality. This sophisticated process ensures that our selection represents the pinnacle of individuality and bespoke service in the boutique hotel industry.

BLLA (Boutique Lifestyle Lodging Association) distinguishes itself from other hospitality associations through several key aspects:

  1. Focus on Boutique and Lifestyle Segment: BLLA is dedicated exclusively to the independent boutique lodging sector. This niche focus allows it to provide specialized knowledge, resources, and support tailored to the unique needs of boutique properties, which often differ significantly from those of larger, mainstream hotels.
  2. Curated Membership: BLLA employs a proprietary evaluation process to ensure that its members truly embody the essence of boutique hospitality. This selective approach maintains a high standard of quality and authenticity within its network.
  3. Innovative Marketing and Promotional Opportunities: BLLA offers robust marketing and promotional support, leveraging digital platforms, media relationships, and event networking opportunities to enhance the visibility and reach of its members in the niche boutique market.
  4. Educational and Networking Events: BLLA organizes high-caliber conferences, workshops, and webinars that are specifically designed for the boutique hospitality sector, offering unparalleled opportunities for learning, networking, and collaboration.
  5. Global Influence: While rooted in boutique principles, BLLA has a global reach, providing a worldwide platform for its members to connect, share insights, and explore international trends and opportunities.
  6. Awareness and Representation: BLLA actively advocates for the interests and needs of the boutique lodging sector, giving a voice to smaller, independent properties in the broader hospitality industry.
  7. Community and Collaboration: BLLA fosters a strong sense of community and collaboration among its members, encouraging the sharing of ideas, best practices, and innovative solutions.

These factors combine to make BLLA a unique and valuable resource for anyone involved in the boutique and lifestyle lodging sector, from hoteliers to suppliers, offering a comprehensive suite of services tailored to this distinct segment of the hospitality industry.

Every hotel aspiring to join our association undergoes a meticulously crafted application process. This vital procedure is designed to ensure a seamless alignment with our mission, upholding the high standards and core values that BLLA stands for. It is through this careful vetting that we maintain the integrity and excellence synonymous with our association.

For 15 years, BLLA has led a revolution in hospitality & travel, assembling a worldwide portfolio of boutique hotels known for their independent spirit and role as vibrant social centers and venues for meaningful experiences.

By joining BLLA, your property will gain global visibility, enhancing its brand awareness, marketing strength and creating a community for your leaders. Our Membership Services portal provides you and your team with easy access to our comprehensive suite of services, ensuring you fully leverage the advantages of our partnership for mutual growth and success.


We offer an array of membership packages, which can be found here.

At BLLA, we take pride in offering a comprehensive suite of marketing and promotional support designed to elevate the visibility and reach of our members in the boutique hospitality industry. Our offerings include:

  1. Digital Marketing: Through our online platforms, including our website and social media channels, we provide digital exposure to our members, showcasing their services and products to a targeted audience.
  2. Events and Networking Opportunities: We host a variety of events, including conferences and pop-up events, where members can present their offerings, share insights, and network with industry leaders and potential clients.
  3. Public Relations and Media Exposure: BLLA leverages its strong relationships with media outlets and influencers in the hospitality sector to feature our members in relevant publications, increasing their visibility within the industry.
  4. Educational Resources and Webinars: We offer educational sessions and webinars where members can learn about the latest trends, share best practices, and gain insights into effective marketing strategies.
  5. Advertising Opportunities: Members have access to advertising opportunities within our newsletters, on our website, and during our events, allowing them to directly reach their target market, depending on their membership package.

We aim to empower our hotel members with the tools and opportunities they need to thrive in the boutique hospitality market, ensuring they receive the recognition and reach they deserve.

Yes, BLLA (Boutique Lifestyle Lodging Association) plays a pivotal role in assisting its members with sourcing suppliers and vendors. Our association understands the unique needs of independent boutique lodging establishments and offers several ways to facilitate these connections:

  1. Supplier and Vendor Network: BLLA has an extensive network of pre-vetted suppliers and vendors that specialize in serving the boutique hospitality sector. Members can access this network to find partners who understand the nuances of boutique operations.
  2. Online Marketplace: Our digital marketplace serves as a hub where hoteliers can discover and connect with a wide range of suppliers and vendors, from interior design to technology solutions, specifically tailored to boutique properties.
  3. Industry Events and Conferences: BLLA hosts events that bring together hoteliers, suppliers, and vendors. These gatherings are excellent opportunities for members to meet potential partners, learn about new products and services, and establish business relationships.
  4. Customized Recommendations: Depending on the specific needs of a member hotel, BLLA can provide personalized recommendations for suppliers and vendors who align with their particular requirements and aesthetics.
  5. Educational Resources and Webinars: Through our educational sessions and webinars, members gain insights into the latest trends and best practices, which can aid in making informed decisions when choosing suppliers and vendors.

In summary, BLLA is committed to not only connecting members with the right suppliers and vendors but also ensuring that these connections are fruitful, sustainable, and aligned with the distinctive ethos of boutique hospitality.

BLLA offers a range of networking opportunities that are tailored to the needs of professionals in the independent boutique lodging sector. These opportunities are designed to foster connections, share insights, and encourage collaboration within the industry:

  1. Industry Conferences and Events: BLLA hosts several flagship events throughout the year, including conferences, forums, and summits. These events bring together leaders, innovators, and practitioners from across the boutique hospitality sector, providing an excellent platform for networking and knowledge exchange.
  2. Roundtable Discussions and Workshops: The association organizes focused roundtable sessions and interactive workshops where members can discuss industry trends, challenges, and opportunities in a more intimate and interactive setting.
  3. Online Networking Platforms: BLLA offers digital networking platforms, including exclusive member forums and online communities. These platforms enable members to connect, share ideas, and collaborate virtually, extending networking opportunities beyond physical events.
  4. Coming Soon: Social Networking Events: Informal gatherings, such as cocktail receptions, dinners, and social mixers, will be organized, allowing members to build relationships in a relaxed and friendly atmosphere. This will be launched in 2024 or 2025.
  5. Member Directory Access: Members have access to a comprehensive directory of BLLA members, which includes profiles of fellow boutique hoteliers. This directory is a valuable resource for establishing direct contacts within the community.
  6. Collaborative Projects and Initiatives: BLLA often initiates collaborative projects where members can participate, contributing their expertise and learning from others in joint endeavors. This happens during BLLA committee meetings.
  7. Educational Seminars and Webinars: These events not only provide learning opportunities but also serve as a gathering point for members to discuss and debate industry-related topics, furthering professional connections.

Each of these networking avenues is designed to support the growth, development, and success of hotel members within the unique context of independent boutique lodging. Through these varied and dynamic platforms, BLLA ensures that its members have ample opportunities to build meaningful and productive relationships within the industry.

BLLA hosts 3 conferences annually and host an array of pop-up events. You can find our event calendar here.

Individual hotel membership begins at $995 and corporate hotel membership starts at $3,500. Our full structure can be found here.

BLLA has been operating since 2009, though the first board meeting was held in 2001.

You can email the BLLA membership team at

Join the global community of independent, boutique hotels. Become a hotel member today!