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Raina Music

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Technology Provider

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Curated Music, Crafted for Hospitality.

Raina is a background music provider for premium hospitality businesses who care deeply about their music and the impact it has on their guests. We are a team of internationally renowned DJs that has created the only service to replicate the experience of a live DJ versus a standard playlist. It’s why best in class companies, and fellow BLLA members, like Life House, Auberge, Dream, Tao Group, etc, have moved from their existing providers to Raina.

We match your level of obsession in our curation approach; we examine your brand assets from your decor to your website to the ingredients on your menus. We comb through online reviews and articles to see what people say about your vibe. We schedule a kickoff call and present our findings in a detailed brief along with a sample music plan. And we are available for you 24/7.

Our programs are crafted by humans and then perfected by our technology. Our hardware player ensures that music never stops even if your internet does. Our mobile app allows you to manage multiple zones, favorite or block what’s playing, adjust venue volume in-app, see what recently played, and make changes on the fly.

Today, we are in over 300 properties across the globe with a primary presence in North America (US and Canada).

Sincerely BLLA

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BLLA Announces Winners of the 2024 Boutique Hospitality Awards

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An Interview with BLLA Award Winner, Kurt Bjorkman of The Ranch at Laguna Beach

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Exploring the Boutique Hotel Revolution with Kimberly Walker

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Unveiling the Boutique Hotel Owners Conference: What to Expect

Unlock the Future of Boutique Hospitality with Expert Insights, Networking, and Innovative Strategies Unlock the Future of Boutique Hospitality with Expert Insights, Networking, and Innovative Strategies The Boutique Hotel Owners Conference, hosted by BLLA, is set to take place on September 16-17, 2024. This premier event is designed to provide boutique hotel professionals with an […]

"Joining BLLA was an easy decision with so many of our hospitality partners on the board or facilitating. I’m eager to connect with familiar faces and meet other innovative, like-minded operators in person."

Vikas Sapra, Founder

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* Special rates available for members