Sincerely, BLLA
A distinguished group of hospitality leaders and innovators guiding BLLA’s mission to empower the boutique lifestyle movement in 2025. The Boutique...
December 11, 2024 – 4 min read
A distinguished group of hospitality leaders and innovators guiding BLLA’s mission to empower the boutique lifestyle movement in 2025.
The Boutique & Luxury Lodging Association (BLLA) is delighted to announce its 2025 Board of Advisors, a distinguished assembly of leaders and innovators from the boutique hospitality industry. This esteemed group will guide BLLA’s mission to champion and support the boutique lifestyle movement as it continues to expand its influence globally.
With expertise spanning hotel ownership, operations, culinary innovation, luxury branding, and legal strategy, the 2025 Board members are united by their passion for advancing the boutique sector. Their collective efforts will empower independent hoteliers, drive innovation, and elevate the unique value of boutique hospitality on a global scale.
Frances Kiradjian, Founder & CEO of BLLA, shared her excitement for the year ahead:
“We are honored to welcome this extraordinary group of leaders to the 2025 BLLA Board of Advisors. Their collective vision and expertise will be instrumental as we advance the boutique hospitality movement and provide resources to independent hoteliers navigating an evolving industry landscape.”
David Bowd, CEO & Founder of Salt Hotels, commented:
“Under the tremendous leadership of Fran and Ariela, BLLA has been at the forefront of leading the boutique hospitality movement through education, unification, and setting industry standards. I am immensely honored and thrilled to be part of the Advisory Board for 2025 as we continue to grow this sector faster than any other in the industry and assist in the great work that BLLA champions.”
For Kurt Bjorkman, Chief Operating Officer of The Ranch at Laguna Beach, joining the Board is deeply personal:
“I am incredibly honored to join the BLLA Advisory Board! The BLLA team and community have played a pivotal role in my journey within the independent boutique resort space, inspiring me every time I engage with their amazing network. It’s a privilege to contribute to shaping the exciting and dynamic future of BLLA.”
Sam Bakhshandehpour, Chief Executive Officer of José Andrés Group, emphasized innovation:
“The boutique hospitality industry is here to provide guests with unmatched, memorable experiences. I am excited to join the 2025 BLLA Advisory Board and pool our collective expertise to uncover new strategies that enhance the guest journey and drive sustainable growth. By leveraging technology, immersive experiences, and reimagined culinary offerings, we can share groundbreaking ideas—all while maintaining the distinct character that sets boutique establishments apart.”
Alexandra Walterspiel, CEO of Sensei, reflected on her involvement:
“I have had the pleasure of being connected to the BLLA team over the last few years in a number of different ways and was absolutely delighted when they recently asked me to join their Advisory Board. I am thrilled to be able to contribute to this wonderful organization in this capacity.”
The Board will collaborate with BLLA to spearhead initiatives including educational events, networking opportunities, and advocacy for boutique businesses. By amplifying the voices of independent hoteliers, the Board will help shape the future of the industry while inspiring the next generation of boutique hospitality leaders.
As the boutique hospitality industry continues to evolve, staying informed is critical for executives navigating new opportunities. At BLLA, we bring...
As the boutique hospitality industry continues to evolve, staying informed is critical for executives navigating new opportunities. At BLLA, we bring...