Mower

Mower is a 100% employee-owned, Women’s Business Enterprise National Council-certified, digitally integrated marketing, advertising and public relations agency that has specialized in boutique and luxury hospitality for more than 40 years. Guided by its mission of Making Fierce Friends® between hospitality brands, travelers and stakeholders, Mower helps distinctive properties grow their reputation, reach the right audiences and drive meaningful business results.

The agency delivers strategic insight, creative brand thinking and award-winning campaigns that help hospitality brands stand out in a competitive marketplace. With expertise across paid, earned, shared and owned media, Mower partners with owners and operators to build brands that stay relevant and drive measurable performance.

Capabilities include brand positioning and identity development, integrated marketing strategy, media relations, influencer partnerships, social media strategy, performance marketing, digital advertising, content creation, website and digital experience development and strategic communications and crisis counsel.

Mower also develops proprietary traveler insights and research including studies such as its Cost of Escape report to help hospitality brands better understand evolving traveler motivations and emerging market opportunities. This integrated approach ensures boutique and luxury hospitality brands benefit from compelling storytelling, measurable marketing impact and a consistent presence across the channels that influence today’s travelers.

Mower’s Travel & Tourism specialty was founded by two hospitality marketing leaders whose careers helped shape modern destination and hotel marketing. Both were honored with lifetime achievement recognition from HSMAI and their legacy continues through the team they built and mentored. Today, Mower’s specialists have supported hospitality brands including Pebble Beach Resorts, Lake House on Canandaigua, Whiteface Lodge, Sanctuary Camelback Mountain, The Seagate, Mirbeau Inn & Spa, Chatham Bars Inn, The Umstead and Capella Hotels & Resorts.

The agency’s work has earned recognition from organizations including Clio, Cannes, HSMAI Adrian Awards, PRSA Bronze Anvils and the ANA B2 Awards. Mower is also the only full-service independent agency ranked across Ad Age, B2B Marketing, PRWeek and Chief Marketer.

Beyond client work, Mower remains deeply engaged in the hospitality industry through organizations including Destinations International and the New York State Tourism Industry Association as well as forums such as Skift’s Megatrends Forum and HSMAI conferences.

The agency is also part of two global networks, thenetworkone and IPREX, providing access to trusted agency partners around the world while maintaining the agility and attention of an independent firm.