Become an official BLLA Vendor Partner — Empowering vendors through strategic partnerships in Boutique Hospitality.

Unlock an unparalleled opportunity to position your brand at the forefront of the boutique hotel movement with BLLA. As a Vendor Partner, you’ll connect with the innovators and trendsetters redefining hospitality worldwide. Don’t just witness the transformation – be a catalyst for it. Elevate your brand by partnering with BLLA today! Learn more

Elevated Brand Exposure

Enjoy heightened visibility through BLLA’s prominent digital and event platforms, including social media features, editorial content, and sponsorships at boutique hotel conferences. Showcase your brand to an audience specifically interested in unique solutions tailored to boutique hotels.

Learn More About Our Events ->

Thought Leadership and Brand Elevation

Position your brand as a thought leader in boutique hospitality through BLLA’s influential platforms. Engage directly with a dedicated boutique hotel audience by sharing your expertise in webinars, panel discussions, and collaborative articles. Through educational content and events, BLLA elevates your brand, distinguishing you from mainstream alternatives and reinforcing your role in the independent hospitality landscape.

View Our Blog ->

Marketing and Resource Integration

BLLA provides a comprehensive digital marketing package, including dedicated campaigns, social media mentions, and targeted email promotions. This integration increases your brand’s reach across BLLA’s expansive network, connecting you with hoteliers looking for trusted vendors.

Partnership Flexibility and Vendor Support

With BLLA, you’re not just another vendor – you’re a partner. Our program offers the flexibility to choose participation levels that suit your goals, with dedicated support to ensure you make valuable connections and gain the most from your membership.

Discover Our Vendor Marketplace ->
ocean waves

Packages & Pricing

We offer packagings at all levels. If you prefer to take a closer look later, you are very welcome to download our packaging document here.

beginner

Premier

  • 3 newsletter ads
  • 2 press releases published on BLLA blog
  • 2 side banner ads on the hotel member portal homepage (1-week run)
  • 1 ad in the monthly hotel members newsletter
  • 1 marketplace listing + inclusion in catalog (showcasing ONE company and ONE logo)
  • Must provide an affiliate link and sign a referral agreement
  • Must offer BLLA hotel members a pilot program or discount option
  • 1 ticket to a BLLA conference of your choice
  • 1 ad in the marketplace (1-week run)

intermediate

Premier Plus

  • Discount to BLLA event tickets.
  • 1 lifestyle sponsorship to a BLLA event conference of your choice (within your membership year).
  • 1 marketplace listing + inclusion in catalog (showcasing ONE company and ONE logo).
  • Must provide an affiliate link and sign a referral agreement.
  • Must offer BLLA hotel members a pilot program or discount option.
  • 6 public newsletter ads (1-time run each).
  • 2 ads in the monthly hotel member newsletter.
  • 2 side banner ads on the hotel member portal homepage (1-week run each).
  • Up to 4 press releases published on BLLA blog. Showcased as a featured sponsor on the BLLA homepage 2-week run).
  • 1 eblast to hotel member database (must provide designs).
  • 2-week ad in the marketplace.
  • Highlighted in the marketplace.

advanced

Gold

  • 1 headline sponsorship to 1 in-person
BLLA conference of your choice (within the membership cycle).
  • 3 tickets, speaking slot, logo showcase, digital advertising package, attendee list.
  • 1 lifestyle sponsorship to an in-person BLLA conference of your choice (within the membership cycle).
  • 1 ticket, logo showcase.
  • "Premier Partner Partnership" which includes an array of digital marketing and one additional conference ticket.

Expert

Platinum Partnership

  • 2 headline sponsorships to 2 in-person BLLA conferences of your choice (within the membership cycle).
  • 3 tickets, speaking slot, logo showcase, digital advertising package, attendee list.
  • "Premier Partner Partnership" which includes an array of digital marketing and one additional conference ticket.

Elite

Inner Circle

  • 3 headline sponsorships to 3 in-person BLLA conferences of your choice (within the membership cycle).
  • 3 tickets, speaking slot, logo showcase, digital advertising package, attendee list.
  • Company highlighted in applications for new hotel members.
  • Quarterly ad top placement in BW.
  • Bi-annual eblasts to the newsletter database.
  • "Premier Partner Partnership" which includes an array of digital marketing and one additional conference ticket.

Drag to navigate packages

“Mews finds great value in supporting the BLLA.”

Carson Foerster - Sales Director, Mews

View Our Vendor Partners ->

The exposure and connections gained through our involvement with BLLA have been instrumental in driving our strategic initiatives and fostering business growth

Deborah O'Donnell - Director of Strategic Sales, DIRECTV HOSPITALITY

The BLLA is so valuable to the boutique hotel community.

Atit Jariwala - Owner, Walker Hotels

Frequently Asked Questions

Who are BLLA hotel members?

Our collection of boutique hotels includes some of the world’s most distinctive and influential properties, such as SH Hotels & Resorts, Lark Hotels, Casetta Group, and Kirkwood Collection. With 70% of our hotels located in the U.S. and 30% internationally, this curated selection celebrates the rich diversity and unique spirit of boutique hospitality across the globe.

How do I know if I qualify as a partner?

If your company offers products or services that cater to the needs of independent, boutique hotels, you’re likely a good fit for our program. We encourage you to apply, and our team will review your application to ensure alignment with BLLA’s mission and values.

What is the application process like?

To become a partner, you'll need to complete our online application as well as pay for the partnership dues up front. After submission and payment, our team will review your application and contact you within 5-7 business days to discuss next steps, including partnership options that best suit your business.

Can I speak with someone before applying?

We understand that you may have specific questions or need clarification before applying. You can reach out to our partnership team at membership@blla.org, and they’ll be happy to assist you via email with any questions you have.

What are the benefits of partnering with BLLA?

Partnering with BLLA provides unparalleled opportunities for brand visibility within the boutique and lifestyle hotel sector. Your brand will be showcased through various channels, including our marketplace, newsletters, and events, positioning you as a key supporter of the industry. Additionally, you’ll gain access to exclusive networking opportunities with hotel members and other partners.

What are the different levels of partnerships available?

- Premier Partnership ($3,500): Includes basic digital marketing and event participation. - Premier Plus Partnership ($6,500): Offers enhanced digital marketing, event sponsorship, and increased visibility. - Gold Partnership ($18,500): Provides comprehensive event sponsorship and extensive digital marketing. - Platinum Sponsorship ($22,500): Features high-level event sponsorship and additional marketing benefits. - Inner Circle Partnership ($32,500): Includes top-tier event sponsorships, premium digital marketing, and special recognition. - Gold Partnership ($18,500): Provides comprehensive event sponsorship and extensive digital marketing. - Platinum Sponsorship ($22,500): Features high-level event sponsorship and additional marketing benefits. - Inner Circle Partnership ($32,500): Includes top-tier event sponsorships, premium digital marketing, and special recognition.

What payment methods are accepted?

We accept all major credit cards through Stripe, as well as wire transfers. For more details on payment methods or to arrange a specific payment plan, please contact our billing department.

Is there a payment plan available?

We understand that the investment may be significant for some businesses. While we prefer full payment upon confirmation, we can discuss tailored payment plans on a case-by-case basis.

Are there any additional fees?

Yes, a 3% transaction fee will be added to your total payment. This fee covers processing costs associated with your payment method. To streamline our operations and ensure a seamless payment experience, we use Stripe as our payment processing platform. Stripe provides us with a secure and reliable way to handle payments efficiently, which is especially important for our small team. The transaction fee helps us cover the costs associated with using this platform, including processing fees and administrative support, allowing us to focus on delivering the best possible services and experiences to you. We truly appreciate your understanding and support as it enables us to maintain a smooth and professional payment process.

What is included in a marketplace listing?

A marketplace listing is a dedicated page on the BLLA website that showcases your company’s offerings to our hotel members. It includes a description of your products/services, marketing assets (images, videos, etc.), and a connection point via a private lead generation form. We do not display direct contact information to maintain the exclusivity and professionalism of our marketplace.

How do I maximize my visibility within the BLLA community?

To maximize your visibility, we recommend actively participating in our events, utilizing your digital marketing benefits fully, and engaging with our newsletters and blogs. Regular updates to your marketplace listing and promotional content can also help maintain interest and engagement from our members.

Can I provide my own marketing materials for the newsletter ads?

Yes, you are welcome to provide your own designs for newsletter ads. Our team will guide you on the specifications required. If you need assistance with design, we can recommend trusted designers or offer design services at an additional cost.

What happens if I need to change my ad content after it has been submitted?

We understand that changes might be necessary. Please contact us as soon as possible, and we’ll do our best to accommodate your request. Note that changes close to the publication date may not be possible.

What types of events does BLLA host?

BLLA hosts a variety of in-person and virtual events throughout the year, including conferences, networking events, and webinars, all designed to connect boutique hotel leaders with industry partners like yourself. These events are prime opportunities to network, gain insights, and showcase your brand.

How do I make the most out of BLLA events as a partner?

To maximize your event participation, consider sponsoring specific sessions or networking breaks, prepare engaging content for your speaking slots, and use the opportunity to build lasting relationships with hotel members. Post-event follow-ups and leveraging the attendee list provided can also enhance your networking results.

Can I get a speaking slot at one of the events?

Yes, certain partnership tiers, such as the Gold, Platinum, and Inner Circle Partnerships, include speaking slots at our conferences. This is an excellent opportunity to position your company as a thought leader in the industry.

What is included in the headline sponsorship?

Headline sponsorship includes premium branding throughout the event, a speaking slot, multiple tickets for your team, and extensive digital promotion leading up to, during, and after the event. You’ll also receive the attendee list for post-event follow-ups.

What is BLLA’s mission, and how does it align with partners?

BLLA is dedicated to the advancement and advocacy of the boutique and lifestyle hotel sector. We believe in fostering a community where independent hotels thrive through innovation, creativity, and quality service. Our partners are integral to this mission, contributing products, services, and expertise that help our members succeed.

Can I see examples of current partners?

Yes, you can view a list of our current on our Marketplace. These examples can provide insight into the types of businesses that have successfully partnered with BLLA.

How does BLLA promote its partners?

We promote our partners through a mix of digital marketing, event sponsorships, and direct engagement with our hotel members. Your brand will be featured in our newsletters, blog posts, social media, and during events, ensuring maximum exposure to our community.

Is there an option to get feedback from hotel members about my services?

Yes, as a partner, you can request feedback from our hotel members who are using your product or services. We can facilitate surveys to gather insights on how your services are perceived and how they can be improved to better meet the needs of boutique hotels.