CIIC PR Celebrates Nearly Three Decades of Excellence with West Coast Expansion

CIIC PR, a leading communications agency specializing in travel, hospitality, food & beverage, and destination public relations, is proud to announce its expansion to Los Angeles, California. With thriving offices in New York and Miami, this strategic move marks both a milestone in the agency’s continued growth and a personal full-circle moment for Founder and CEO Carolyn Izzo, who launched CIIC PR in Los Angeles nearly 30 years ago.

“This expansion holds deep personal significance for me. Los Angeles is where my career in public relations first took root, so returning to this vibrant city with such a talented team feels both nostalgic and inspiring. It’s a meaningful full-circle moment that reflects our passion and vision for the future.”  — Carolyn Izzo, Founder & CEO

Leading the new Los Angeles office is industry veteran Jennifer Barry, who brings over 25 years of experience working with global travel and tourism brands. Barry is known for her strategic leadership, deep industry relationships, and ability to develop compelling narratives that drive measurable impact. Her portfolio includes award-winning work with hospitality brands, luxury resorts, tourism boards, and lifestyle companies.  

Joining Barry is Elly van Os, who will head CIIC PR’s growing luxury division. With a background in high-end hospitality, fashion, and lifestyle PR, van Os has led communications for some of the world’s most prestigious brands. She will oversee key luxury accounts and spearhead new business development within the premium market segment.

Founded in 1996, CIIC PR has earned a national reputation for award-winning campaigns and a strategic, hands-on approach that builds long-term client partnerships. The agency has been recognized for its ability to craft tailored, results-driven programs for clients across the U.S. and internationally.

With the addition of its Los Angeles office, CIIC PR is poised to expand its national reach and deepen its presence on the West Coast. What sets the agency apart is its principle-led, people-first approach to public relations, grounded in collaboration, creativity, and purpose-driven storytelling. As CIIC approaches its 30th anniversary, the agency remains dedicated to amplifying stories that matter through impactful media relations, strategic partnerships, and results that move the needle.

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