CIIC PR Expands Boutique Hospitality Portfolio with Casa Carolina

MIAMI, FL (February 13, 2025) – CIIC PR announces its partnership with Casa Carolina, a recently-opened luxury wellness boutique hotel and rooftop gastro bar in the historic city of Cartagena, Colombia. CIIC PR will lead the communication strategy for Casa Carolina to reinforce its position as a top-tier wellness destination and build brand awareness in the U.S. market. 

Located in the heart of Cartagena’s Walled City, Casa Carolina is a boutique retreat where luxury meets holistic well-being. Housed in a restored colonial mansion, the hotel features 15 elegantly designed rooms, a rooftop terrace with sweeping city views, an outdoor pool, and serene spaces that blend modern comfort with Colombian heritage. Wellness is at the heart of the experience, with the Just B Wellness Café, offering fresh, locally-sourced, gluten- and dairy-free dishes, as well as a Spa specializing in ancestral and Ayurvedic treatments. Guests can also find balance at the Yoga Shala, a dedicated space for yoga and holistic wellness. Whether seeking relaxation, cultural immersion, or mindful rejuvenation, Casa Carolina offers a sanctuary where history, art, and well-being converge.

“We are truly excited to introduce Casa Carolina to a broader audience through strategic media relations efforts,” said Amy Sedeño, Vice President & Partner of CIIC PR. “With its unique blend of wellness, history, and contemporary luxury, Casa Carolina offers a distinct experience that we look forward to sharing with influential voices in travel and hospitality.”

With its captivating blend of history, culture, and contemporary luxury, Cartagena continues to shine as one Latin America’s most sought-after destinations. Casa Carolina offers an invitation to experience the merging of this coastal gem while enjoying an intimate, high-end and wellness escape that caters to those looking for something truly exceptional. As CIIC PR continues to expand its reach, the partnership with Casa Carolina signals a commitment to sharing unique, meaningful travel experiences with the world. 

About CIIC PR

CIIC PR is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage, and lifestyle industries. CIIC draws on its 25+ years of experience offering services in public relations, marketing, social media strategy, branded partnerships, event planning, and media and influencer relations. With offices in New York and Miami, CIIC has also established affiliate offices in Los Angeles, Canada, and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America. CIIC is certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC).