CIIC PR Selected as Agency of Record for Sushi by Boū

NEW YORK, NY — CIIC PR is proud to announce its selection as the Agency of Record for Sushi by Boū, the flagship brand of national hospitality group Simplevenue, led by Erika London and Michael Sinensky. The partnership brings together two teams aligned in creativity, innovation, and a shared vision for elevating experiential hospitality nationwide.

With more than 23+ locations across major U.S. markets, Sushi by Boū has redefined modern omakase by transforming intimate spaces into vibrant, high-energy tasting experiences. Guests step through discreet entrances into energetic and captivating spaces where chef craftsmanship, curated cocktails, and imported sakes create the brand’s signature atmosphere. As one of the fastest-growing omakase concepts in the U.S., Sushi by Boū is expanding rapidly, building on its presence in New York, Florida, and Puerto Rico while breaking ground in new markets across the country.

Sushi by Boū is also making its mark in the hotel world, teaming up with major hotel brands to turn underused spaces into vibrant, experience-driven dining destinations nationwide. Current hotel partners include the Sanctuary Hotel (Times Square), W Hoboken, Dream Nashville, Hotel Lincoln in Chicago, and the PGA National Resort (Palm Beach Gardens), just to name a few.

“Sushi by Boū is a true trailblazer in the omakase space, redefining the dining experience with creativity, precision, and personality,” said Carolyn Izzo, Founder & CEO of CIIC PR. “We’re thrilled to collaborate with Erika London, CEO and Co-Founder of Simplevenue, to bring more recognition to the brand within the hospitality industry. Together, we look forward to building bold storytelling moments, amplifying media exposure, and supporting the continued growth of this dynamic hospitality concept.”

As part of the campaign objectives, CIIC PR will develop and execute a strategic communications program that strengthens Simplevenue’s brand presence across the U.S., with a strong focus on positioning Sushi by Boū as a leader in experiential hospitality. To drive visibility in key markets, the agency will implement targeted media relations, influencer engagement, and brand storytelling efforts that highlight the concept’s unique blend of culinary artistry and immersive dining. In addition, CIIC will support the brand’s marketing strategy as Sushi by Boū opens new locations and expands within existing markets nationwide.

About Sushi By Boū
Sushi by Boū is redefining the sushi experience across the country with its high-end omakase served in an eclectic, speakeasy-style setting. Omakase, meaning “I’ll leave it up to you,” invites guests to surrender to the chef’s mastery as they’re guided through a tasting of meticulously selected, sustainable seafood. Each bite is a sensory experience – thoughtfully balanced in flavor, texture, and presentation. Guests can enjoy a timed omakase at intimate 4- to 12-seat counters, featuring the freshest fish sourced both locally and globally. Expert sushi chefs guide each guest through the meal, making every visit feel personal and exclusive. Complement your dining experience with handmade cocktails, premium sake, and rare Japanese whiskeys. For more information, visit sushibybou.com or email info@sushibybou.com. Follow @sushibybou_ on Instagram.

About Simplevenue
Simplevenue is an NYC-based hospitality group led by restaurateurs and Founders Erika London and Michael Sinensky, specializing in curating underutilized spaces with unique food & beverage concepts. With over 15 years of experience, Simplevenue brings an elegant and new-age touch to a classic take on the old-school Sushi Counter. Simplevenue’s flagship brand, Sushi by Boū, and sister brand Sushi Suite currently have locations across the U.S., including the Sanctuary Hotel (Times Square), Hotel 32|32 (NoMad) and Super Nice Coffee (Chelsea) in New York City; Westchester Place (New Rochelle), City Beer Hall (Albany), and Sydney’s “Taylor” Made Cuisine (Westhampton Beach) in New York; Hotel Lincoln (Lincoln Park), Claridge House (Gold Coast), The Emily (West Loop), Prosecco (River North) in Chicago; Boca Raton, Benny’s on the Beach (Lake Worth) and PGA National Resort in South Florida; W Hoboken (Hoboken) and Ani Ramen (Jersey City) in New Jersey; Dream Nashville in Tennessee; Citizen M in Washington, DC; and inside the Fairmont El San Juan Hotel in Puerto Rico. 

Also, under the Simplevenue umbrella are Fins and Scales, which offers a timed Kosher omakase experience; and Omakaseed, which offers a timed plant-based experience. More venues nationwide are in the pipeline. Simplevenue connects experiential food and beverage concepts with world-class venues to transform underutilized real estate into revenue-generating spaces. For more information, email info@simplevenue.com.

About CIIC PR
CIIC PR is an award-winning, full-service public relations and marketing agency with over 29 years of experience delivering impactful campaigns across the travel & hospitality, food & beverage, and lifestyle sectors. Our integrated services include media and influencer relations, strategic marketing, social media, branded partnerships, and event management. Headquartered in New York with offices in Miami and Los Angeles, CIIC also maintains affiliate partnerships in Canada and Mexico, and is a proud member of latamPR and Tribe Global—expanding our global reach throughout Latin America, Europe, and Asia. CIIC is a certified woman-owned business through the Women’s Business Enterprise National Council (WBENC). 

To learn more or explore partnership opportunities, please visit www.ciicpr.com, email us at connect@ciicpr.com, or call (845) 358-3920 x11.