Fortissima Launches One-Day Branding Workshop for Boutique Hoteliers

Industry Expert Mary-Catherine Reinert Introduces Transformative One-Day Intensive to Help Boutique Hotels Close the Digital Marketing Gap

Fortissima, a leading brand strategy firm, today announced the launch of its groundbreaking Hotelier Band and Marketing One-Day Workshop, a transformative intensive designed specifically for boutique and independently owned hotels. Created by Mary-Catherine Reinert, Founder and Brand Strategist with over 17 years of industry experience, this intensive addresses the critical digital marketing gap facing independent hoteliers in today’s hyper-competitive landscape.

Recent industry data reveals a startling disconnect: while 81% of travelers research hotels online before booking, nearly 40% of independent hotels still lack a cohesive digital marketing strategy. This visibility gap results in millions in lost revenue for boutique properties that fail to effectively communicate their unique value online.

“Independent hoteliers are leaving money on the table every day with ineffective marketing approaches,” says Reinert. “Our intensive is designed to transform a hotel’s brand positioning and marketing strategy in just one day, giving them the tools to compete against larger chains and maximize direct bookings.”

The Hotelier Brand and Marketing One-Day Workshop delivers a comprehensive brand overhaul that includes:

• Complete brand assessment identifying critical marketing gaps
• Strategic positioning that differentiates the property from competitors
• Custom 12-month marketing calendar with seasonal strategies
• Implementation roadmap for immediate execution
• Two follow-up strategy sessions to ensure successful implementation

Available both virtually and in-person, the comprehensive workshop will implement strategic planning and execution. Reinert’s methodology focuses particularly on helping hotels leverage the growing demand for authentic, curated, and personalized experiences.

“The travel market has fundamentally changed how guests discover and choose accommodations,” Reinert adds. “Boutique hotels have incredible stories to tell, but many are failing to translate their unique on-property sensorial experiences to their digital presence. Our workshop bridges that gap in one focused day.”

Fortissima’s approach has already garnered attention from industry insiders who recognize the urgent need for boutique hotels to adopt more sophisticated branding strategies in the digital age.The Hotelier Brand and Marketing One-Day Workshop is now available for booking. For more information or to schedule an intensive, visit fortissimabrands.com/workshop/