Hotel Peter and Paul Leads Digital Tipping Trend as ASH Hotels Rolls Out TipBrightly

Driving Increased Recognition and Earnings for Housekeeping Teams

Ever wanted to tip a hotel valet or housekeeper but didn’t have cash? You’re not alone. As more travelers go cashless, award-winning boutique hotels like Hotel Peter and Paul—named one of Condé Nast Traveler’s Best Hotels in the World—are adopting TipBrightly, a digital tipping platform that makes it easy for guests to show appreciation and helps service staff recover income that might otherwise be lost.

A flagship property in the ASH Hotels portfolio, Hotel Peter and Paul is pioneering digital tipping in boutique hospitality. With the implementation of TipBrightly, the New Orleans hotel has seen a measurable increase in employee earnings and guest engagement—demonstrating how modern technology can elevate service without sacrificing authenticity.

TipBrightly enables instant, app-free tipping through a simple QR code scan—no downloads, no logins, and no need for cash. Optional guest feedback offers real-time insight into service quality and staff performance.

“These tips help our team feel seen and valued,” said Tiffannie Simms, Director of Human Resources. “One team member told me it was the first time a guest had ever written her a thank-you note—digitally, through TipBrightly. It’s more than a tip—it’s recognition.”

Since the rollout in October 2024, guests at Hotel Peter and Paul have submitted over 1,224 digital tips totaling $27,672 – all in less than a year. The average tip per transaction is $23, with one guest leaving a $330 gratuity. Monthly digital tips now average $1,203, or $532 weekly—income that previously went uncollected in an increasingly cashless travel environment.

“TipBrightly has been a game-changer for our team,” said Dixie Krauss, General Manager of Hotel Peter and Paul. “Our guests want to show appreciation, and this gives them a seamless, modern way to do it. We’ve seen an immediate uplift—not just in earnings, but in morale.”

Inspired by this success, Tanya Beauvais, General Manager of The Siren Hotel in Detroit, Michigan contacted Simms to bring TipBrightly to her own staff. “Once I heard what TipBrightly was doing for the team in New Orleans, I knew we had to bring that same experience to our employees,” said Beauvais.

As cashless travel becomes the norm, more boutique hotels—particularly those in BLLA’s ASH Hotels collection—are embracing digital tipping to strengthen guest-staff connections and boost employee earnings. Hotel Peter and Paul stands as a leading example of how thoughtful adoption of technology can preserve meaningful guest experiences while empowering hospitality professionals.

About TipBrightly
TipBrightly is a Silicon Valley-based fintech and social impact company helping service workers recover lost earnings in a cashless world. Its mobile-enabled, app-free platform allows guests to show appreciation instantly via QR code or web link—transforming gratitude into real income for hospitality teams. Learn more at www.tipbrightly.com

About ASH Hotels
ASH Hotels is a design-forward hospitality company known for transforming historic buildings into culturally rich, guest-centric spaces. Each property blends thoughtful interiors with a strong sense of community, art, and place. Learn more at www.ash.world