Lark Appoints Lynsey Kreitzer as Executive Vice President of Commercial Strategy

Portsmouth, New Hampshire — Lark, the premium development and management company encompassing multiple boutique hospitality brands, announces the appointment of longtime industry leader, Lynsey Kreitzer, as Executive Vice President of Commercial Strategy. In this new role for Lark, Kreitzer will collaborate with the company’s marketing, revenue, creative, and sales teams to pilot the brand through strategic growth, transformation, and market disruption.

Kreitzer brings more than 20 years of experience in hospitality commercial leadership to her role at Lark. Most recently, she served as Executive Vice President of Commercial Strategy and Sales at GF Hotels & Resorts, where she played a pivotal role in building and scaling integrated commercial teams, and overseeing strategy for a diverse portfolio that included branded, independent, and lifestyle assets. She is known for aligning sales, revenue management, marketing, and e-commerce under a unified strategy that delivers measurable results.

Throughout her career, Kreitzer has led high-performing teams with a strong focus on data-driven decision-making, owner relationships, and long-term value creation. Her approach balances strategic rigor with a people-first leadership style, grounded in collaboration, accountability, and execution. Kreitzer is an active industry participant and is passionate about mentorship, talent development, and advancing the future of hospitality.

“Lynsey joins our leadership team at a pivotal point in Lark’s trajectory,” said Lark CEO, Peter Twachtman. “After nearly doubling our management portfolio in 2025, and with ten openings on the horizon in 2026 across our branded and independent portfolios, her strategic guidance will help us to navigate the next chapter of expansion and transformation, and to drive visibility and profitability during this critical time.”

Founded in 2012, Lark’s branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest House, and AWOL. The group also manages independent hotels throughout the country and across a diverse range of markets. Lark combines a tech-forward ethos, hands-on development expertise, and people-first culture to maximize profitability for small to mid-sized hotels.

In 2025, seven Lark properties were awarded prestigious Michelin Keys from Michelin Guide, a coveted honor that recognizes the country’s most outstanding hotels. Lark’s most recent openings were The Bow Hotel, a reimagined hotel tucked within a historic warehouse in Portsmouth, New Hampshire, and AWOL Stowe, the third location of its emerging AWOL brand in the heart of Stowe, Vermont, complete with an outdoor Nordic spa deck and free-standing A-frame cabins. The brand’s growth accelerated rapidly in late 2024 upon forming a joint venture with contextual hotel brand and operator, Life House. In 2026, Lark will welcome four properties to its signature Lark Hotels collection: Cambridge Common House (Cambridge, Massachusetts), The Penny Lane (Hampton Bays, New York), The Drew Hotel (Plymouth, Massachusetts), and Shore Haven (Falmouth, Massachusetts).

About Lark:
Lark is a leading operator of boutique hotels under 150 keys in North America. Lark combines a tech-forward ethos, hands-on development expertise, and people-first culture to maximize profitability for small to mid-sized hotels. Their portfolio of approximately 75 independent spirited properties delivers compelling guest experiences through distinctive branding, local storytelling, and thoughtful, place-based design. Lark’s branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest Houses, AWOL, and Life House. The group also manages independent hotels across a diverse range of markets.

For additional information about Lark, visit larkhospitality.com.