Jonathan Falik

Jonathan Falik is the Founder and Chief Executive Officer of JF Capital Advisors. Jonathan leads the firm’s hospitality business, which includes equity and debt placement, restructuring and repositioning, asset acquisitions and dispositions, portfolio transactions, JV structuring, asset management, management company and brand evaluation, and strategic and capital markets advisory services.

Jonathan was a Senior Managing Director and Head of Hospitality Capital Markets at BGC Real Estate Capital Markets. Simultaneously, Jonathan was the Head of Hotel Investment Sales for Newmark Grubb Knight Frank. Previously, Jonathan was a Managing Director and Head of the Lodging and Leisure Investment Banking group at Cantor Fitzgerald. Prior to joining Cantor Fitzgerald, Jonathan was the founder and CEO of JF Capital Advisors, a lodging advisory and principal investment firm where he has led the acquisition or development of 26 hotels with over 5,700 keys and an aggregate cost of approximately $1 billion. Additionally, Jonathan was the CEO of Eagle Hospitality Trust, a 13 hotel-property private REIT. Jonathan has led the sales of single assets and portfolios of 100 hotels for over $2.5 billion of value.

Before founding JF Capital in 2004, Jonathan was an investment banker at Bear Stearns and a CPA at Price Waterhouse.
Jonathan has over 30 years of experience in the real estate and lodging sector. He has worked on numerous M&A and financing transactions involving well over 2,000 hotels and over $40 billion of transaction value. Of the $40 billion, $39 billion was completed as an advisor and $1 billion, comprised of 26 hotels, was completed as a principal. He has been actively involved with mergers and acquisitions of public and private companies, portfolio sales and single asset sales, equity financings, high yield financings and mortgage financings. Jonathan has extensive hospitality experience as an agent, advisor, principal, owner, borrower, guarantor, franchisee, lender and asset manager.

Jonathan has been an adjunct professor at NYU and is currently an adjunct professor at Florida International University, where he is also on the Steering Committee of the Hospitality Real Estate Advisory Board. Jonathan is a prior member of the advisory board of the Boutique Lifestyle Lodging Association and is currently an advisory board member of the International Luxury Hotel Association.