Our Purpose

StayBoutique is the ultimate hub for the best in boutique lifestyle, providing an expertly curated guide to hotels, brands and moments created for discerning experience seekers, as well as industry inspiration for the purveyors of boutique culture. StayBoutique discovers the best in boutique for the world to experience, be inspired by and share. As the BLLA’s media platform, StayBoutique has been part of the boutique movement for the last 10 years. As boutique has grown from travel experiences into a thriving lifestyle, StayBoutique has extended beyond their hospitality origins to reach into consumers’ lives.

StayBoutique creates the Official List of Authentic Boutique Hotels who are listed on the site allowing travelers to locate a property in their destination of choice, confident that StayBoutique has verified each property as authenticately boutique. They can then book the hotel directly on the property's booking site, avoiding any interruption in their reservation. It results in a DIRECT CONNECTION with the hotel which is every hotels dream. That intimate relationship between hotel and traveler is a perfect combination. Hotels may also connect with fellow boutique hoteliers through their membership in BLLA, as well as access resources pertinent to their success, now and in the future.