The Shelborne by Proper Now Open in Miami Beach, Florida.

Miami, FL – The Shelborne by Proper in Miami Beach—Proper Hospitality’s first venture in the Florida market—is now accepting reservations for stays beginning May 6, 2025. Originally opened in 1940 on the iconic Collins Avenue, the historic Shelborne has long been a destination for distinguished guests and cultural tastemakers. Now, following a $100 million renovation, the 251-room beachfront property, including suites and villas—most offering sweeping ocean views—has been thoughtfully restored to its mid-century grandeur, reimagined for a new era of luxury and design.

Originally opened in 1940, The Shelborne by Proper carries forward the spirit of Miami Beach’s golden age, where Art Deco and tropical modernism became globally celebrated. Designed by Igor Polevitzky and later updated by Morris Lapidus, the building stands at the crossroads of heritage and future on Collins Avenue.

“We are proud to introduce Proper Hospitality’s signature blend of luxury and design-forward hospitality to the heart of Miami Beach this spring,” said Brian De Lowe, co-founder and president of Proper Hospitality. “With The Shelborne by Proper, we’re breathing fresh life into a Miami icon, pairing timeless design with a contemporary spirit that builds community through art, dining, and wellness.”

More than a restoration, The Shelborne embodies a new standard for relaxed, eclectic luxury that’s distinctly Miami. Rather than following trends, the hotel celebrates local identity, color, and culture—honoring the past while setting the tone for Miami’s future. As the city continues its renaissance, The Shelborne by Proper leads the way into a new era of sun-soaked sophistication.

ADC Atelier, the award-winning design studio behind the transformation, reimagined the landmark through the lens of Miami Modernism and Art Deco elegance, blending nostalgic elements with elevated, contemporary finishes. Key historic features—including the 18th Street façade and the iconic diving board at the property’s famed pool—have been carefully preserved and thoughtfully updated.

Guest rooms and suites are designed in a warm, earthy palette that evokes a sense of calm and connection to the natural surroundings. Expansive windows frame sweeping views of the ocean and Miami’s city skyline. Each space is thoughtfully appointed with custom details, including ceramic sconces, honed travertine flooring, handwoven wall coverings, bespoke furnishings, and handcrafted ceramics.

Among the signature accommodations is a 1,700-square-foot Two-Bedroom Terrace Suite, featuring a spacious outdoor terrace with views of the Atlantic and Miami Beach. The Two-Bedroom Terrace Suite showcases a curated mix of vintage and contemporary sculptural pieces, complemented by an expansive private terrace. Also available is the Penthouse, a one-bedroom suite offering 1,040 square feet of elevated living space, complete with a spacious ocean-view terrace overlooking both the pool and the ocean beyond. This suite can also be expanded into a four-bedroom Penthouse, making it ideal for shared space or larger groups. A collection of One-Bedroom King Suites offers panoramic ocean views from both the living areas and bedroom balconies. Additionally, the Two-Bedroom Pool Villas, located adjacent to the pool, feature kitchenettes, inviting lounge areas, and terraces for uninterrupted relaxation.

“The Shelborne project presented an exciting opportunity to blend timeless Art Deco elements with modern luxury,” said Aaron David Clarke, principal of ADC Atelier. “Our focus was on respecting the building’s storied past while crafting spaces that feel both inviting and contemporary for today’s guests.”

The Shelborne by Proper’s culinary program is developed in collaboration with the acclaimed Lowder-Tascarella team, bringing world-class expertise to every dining experience. The food and beverage offerings are led by Michelin-starred Chef Abram Bissell—a Florida Keys native celebrated for his work at New York City institutions such as Eleven Madison Park, NoMad, and The Modern—alongside Christopher Lowder, a globally recognized beverage innovator. Together, Proper Hospitality and Lowder-Tascarella are crafting a vibrant and immersive culinary vision rooted in the bold, expressive flavors of Latin America and the Caribbean, infused with the dynamic energy of Miami, at their signature restaurant, Pauline, and intimate cocktail lounge, Little Torch. Guests can enjoy a seamless transition from day to night at the grand Lobby Bar, serving coffee and light fare by day before evolving into a lively evening destination with craft cocktails, inventive dishes, and live entertainment. Signature offerings include a coconut-aged Manhattan and a strawberry-tequila espresso martini.

The property will offer a beach and wellness membership for local residents, providing exclusive access to select amenities. Hotel guests will enjoy a comprehensive 24-hour fitness center, a thoughtfully curated wellness program, and access to the Beach Club by Proper, situated along the golden sands of Miami Beach.

For events and gatherings, The Shelborne by Proper features over 30,000 square feet of flexible indoor and outdoor event space, including a Terrace and Event Lawn ideal for conferences, galas, weddings, and oceanfront celebrations.

Rooms start at $489, with reservations available for stays starting May 6, 2025. Bookings are available online at properhotel.com/shelborne.

The Shelborne by Proper is located at 1801 Collins Ave. For more details and news, visit properhotel.com/shelborne and follow @theshelborne for sneak peeks and exclusive updates on the opening.

About Proper Hospitality

Proper Hospitality creates and operates luxury lifestyle hospitality experiences, ranging from flagship hotels to a thoughtfully assembled portfolio of independent properties. Each property is united by a commitment to elevated design, intentional locations, and world-class amenities that effortlessly blend local culture with global sophistication.

At its core, Proper Hospitality champions uncommon luxury, offering distinctive experiences in the arts, dining, and wellness that connect guests to a deeper sense of place. The company currently manages Proper-branded hotels in Santa Monica, Downtown Los Angeles, San Francisco, and Austin; The Shelborne by Proper, debuting in 2025 in Miami; and The Collective, a portfolio of design-driven independent hotels, including Hotel June in West Los Angeles and Malibu, Avalon Hotels in Beverly Hills and Palm Springs, Ingleside Inn in Palm Springs, Venice V Hotel in Venice Beach, The Culver Hotel in Culver City, and Montauk Yacht Club in New York.

For more information and to discover the latest on anticipated openings, please visit www.properhotel.com.

About ADC Atelier

Founded in 2021 by industry visionaries Aaron David Clarke and Marta Tuneu, ADC Atelier is a premier luxury interior design studio specializing in the creation of bespoke, high-end interiors for the hospitality sector. With over 20 years of combined experience, the studio draws upon Aaron’s legacy as Senior Director overseeing the design of Soho House across Europe and the US, and Marta’s expertise as a luxury fashion designer for LVMH and Calvin Klein.

At ADC Atelier, our signature approach is rooted in the dynamic relationship between interiors and fashion, crafting unique environments that embody sophistication, elegance, and unparalleled craftsmanship. Each project reflects our commitment to creating spaces that are as dynamic and distinctive as the people who experience them. From private members’ clubs to luxury hotels, our interiors are designed to tell a story and offer an immersive, curated experience.

We have had the privilege of collaborating with leading hospitality operators and developers, and our work has been showcased in numerous prestigious magazines and awarded for its innovation and design excellence.

For inquiries or to learn more about our services, please visit www.adcatelier.com.

About Lowder-Tascarella Hospitality

Lowder-Tascarella Hospitality (LTH) partners with world-class restaurant, bar, and hotel brands to achieve excellence at scale by uniting award-winning operational expertise, creative development, and forward-thinking strategy.

Founded and operated by global industry veterans Jeffrey Tascarella and Christopher Lowder, with culinary leadership from acclaimed Chef Abram Bissell, LTH crafts memorable destinations and elevates guest experiences across diverse markets. From its offices in New York and Bangkok, LTH consistently delivers best-in-class hospitality concepts and solutions in the American and Asia-Pacific markets.

For inquiries or to learn more about our group, please visit www.lt-hospitality.com.

Inqueries

Press Contact:
proper@autumncommunications.com

For beach and wellness membership inquiries:
Jamie Mark — Jamie.Mark@properhotel.com