The Visionaries Are Gathering. Are You?

Some events talk about the future; others actively build it. The BLLA Boutique Hotel Owners Conference, happening September 29-30 in Westlake Village, California, is where the pioneers, industry leaders, and creative forces behind boutique hospitality converge. This is an unparalleled opportunity to immerse yourself in the insights and inspiration that are propelling the industry forward.

Rod Clough, President of HVS Americas, perfectly captures this forward momentum: “Boutique hotels are always on the leading edge of hospitality, and attending this event provides the insights and excitement around understanding these developments and trends.” If staying ahead of the curve is crucial for your business, this is where you’ll find those critical insights.

The conversations here go beyond business; they delve into the very essence of what makes boutique special. Sam Bakhshandehpour, Global CEO of José Andrés Group, emphasizes the power of “bringing people together through innovative experiences and meaningful connections.” This isn’t just about strategy; it’s about crafting experiences that resonate deeply.

It’s also about celebrating and elevating the art form of hospitality. Peter Twachtman, CEO of Lark, shares his profound mission: “If I am to have any legacy, it is my hope that I’ve fostered, protected and enhanced the position of Boutique Hotels and the industry that I have served all of my life.” This passion for the industry’s soul is palpable throughout the event.

And for those who understand that brand is more than just aesthetics, this conference is a revelation. Sean Wilkinson, Principal / Creative Director at Might & Main, expresses it best: “It’s inspiring to be surrounded by hoteliers who get it — who know that branding isn’t just decoration, but an essential part of how a property operates, thrives, and comes to life.”

The future of the industry is being shaped here, by these very individuals. You’re either in the room contributing to that vision, or left to read about it later. Don’t let this transformative opportunity pass you by.

Join the visionaries. Register Now for the BLLA Boutique Hotel Owners Conference.