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Elegant Hotel Collection

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A global community of independent luxury hotels.

Join a growing community of independent luxury hotels to access unrivalled sales, marketing and revenue opportunities on a global scale.

Elegant Hotel Collection is a pioneering global soft brand that has been brought into existence to generate significant value for independent luxury hotels worldwide.

Powered by HotelREZ, one of the leading distribution and technology companies in the world, we are breathing new life into luxury representation by combining traditional soft brand services with worldwide distribution and technological innovation to offer independent luxury hotels the support that they need to succeed.

With a strong focus on driving profitability, we offer a personalised service that is tailored to the unique identity, vision and business needs of every hotel and proudly offer a commercial model that is biased towards results rather than high fixed fees to ensure a quantifiable return on investment.

In addition to worldwide distribution underpinned by industry-leading technological innovation, we provide our member hotels with global sales and marketing support, with access to a network of 60 sales offices worldwide and an enhanced global trade sales outreach programme encompassing incremental luxury RFP generation, bespoke agency blitz activities, global roadshows, tradeshow participation and more.

As a luxury soft brand, we champion the authentic guest experiences that modern luxury travellers are searching for, bringing to market an unrivalled offering for guests who are seeking unforgettable experiences in distinctive locations around the world.

We are redefining luxury travel by opening doors to a more meaningful world, leading a global movement that is inspired by a shared vision where hoteliers and discerning travellers come together to celebrate a rich diversity of people, places and cultures.

Join our global community to join a global movement that celebrates the art of authentic luxury hospitality, and empowers you to unlock your global potential without compromising on your individuality.

"Specializing in boutique hotels, they provide personalized support and innovative marketing, driving global visibility and measurable success with a focus on performance over high fixed fees."

BLLA Vendor Partnership Team

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* Special rates available for members