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2021 Daring Pioneers of the Boutique Lifestyle
The list of the most daring creators in the Boutique Lifestyle who are dedicating their time to advocate and support the global Boutique Hospitality Industry.
Felicia Alexander
Co-Founder and President, BoxUnion and Chief Revenue Officer, TITLE Boxing Club
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Felicia Alexander
Co-Founder and President, BoxUnion and Chief Revenue Officer, TITLE Boxing Club
Felicia’s love of community and fitness started at a young age. By ten, she was organizing soccer tournaments and obstacle races for the neighborhood kids. While her grandfather was an amateur boxer, it wasn’t an activity most young women pursued at the time. But after the sudden death of her father when she was only 16, Felicia discovered her love of boxing.
A graduate of Stanford University and the UCLA Anderson School of Business, Felicia went on to have a successful career as a Sales & Marketing executive for companies including Sun Microsystems, Sony, Mattel, and Demand Media (now Leaf Group), all the while recruiting new friends and members of her team to come together through fitness.
In 2016, she decided to leave corporate America to chase her childhood dream of empowering the community through boxing and helping others discover their true greatness through fitness— no matter their age or ability. Together with her business partner, Todd Wadler, BoxUnion launched in March of 2017. After the success of the first studio, BoxUnion opened on Robertson Boulevard in 2019 and has signed a lease in Sherman Oaks to open in Spring 2019. The brand is working to expand to Hollywood, Culver City, Denver and Dallas in late 2019.
Felicia lives in Pacific Palisades with her husband, Gregg and 11-year old son, Gavin.
Remy Allis
Founder, Allis Studio
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Remy Allis
Founder, Allis Studio
Remy Allis has established herself as a successful entrepreneur, hospitality thought leader and businesswoman over the past 20 years. For the past decade, she’s led Allis as a boutique luxury branding agency launching over 50 brands and generating over $500M in sales. Previously, she co-founded Fishtank Brand Advertising working with clients in technology, apparel, healthcare and real estate, resulting in acquisition in 2008. She has also served in various strategic roles on brands including Nike, Ritz-Carlton and Hyatt.
Allis has offices in New York City and San Francisco specializing in launching new-to-world consumer brands in the premium lifestyle and luxury categories. The agency has won countless industry awards including The World Luxury Award in Monaco. Remy spends her time bi-coastally with her family based in Tribeca, NYC.
Amy Atwood
Co-Founder, Future Gin
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Amy Atwood
Co-Founder, Future Gin
Amy Atwood has been working with wine since 1996, when she was running beverage programs in Australia. After many years spent working for other wholesalers and importers, she founded Amy Atwood Selections in 2009. Her focus is primarily on small production and natural wines. Amy lives in Los Angeles, and is also a partner in Future gin, made in downtown LA.
Charles Babinski
Co-Founder, Go Get Em Tiger
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Charles Babinski
Co-Founder, Go Get Em Tiger
Charles has kept himself busy collecting awards and accolades in the coffee world for quite some time now. He has taken home the 2015 US barista Championship, 2nd place in the 2015 World Championship, as well as 2012-2014 US Barista Championship. He and Kyle met while working together at the Venice Intelligentsia location where Charles developed the slow bar concept. Charles is also the star of the 2015 coffee documentary, Barista. Additionally, Charles developed the largest Korean CPG cold brew company, Cold Brew by Babinski.
Colby Barr
Co-Founder, Verve Coffee Roasters
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Colby Barr
Co-Founder, Verve Coffee Roasters
Verve Co-Founder Colby Barr grew up farming pears and wine grapes with his family tucked in Northern California where he learned firsthand the relationships between farmers, processors, buyers, and consumers. Born with an entrepreneurial spirit, when the opportunity arose to purchase his favorite, local coffee shop, he took it. He quickly realized the incredible depth of the coffee industry and that he wanted to immerse himself into it all. After a year of successfully learning the ropes and growing the business, he contacted his college friend, Ryan O’Donavan. about taking the leap and starting a coffee roasting company together. Since then, the partners have emphasized impeccable sourcing at the Farmlevel and high engagement at the Streetlevel. This holistic approach has led to 11 thriving Verve cafes across California and in Tokyo, with more locations in the works. To stay at the forefront of the craft coffee movement, Barr and O’Donovan continue to innovate, whether that means investing in company culture, upgrading their food program, or launching new products like canned Nitro Flash Brew Coffee.
Mary Bartlett
Co-Founder, Future Gin
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Mary Bartlett
Co-Founder, Future Gin
Mary Bartlett has worked in bars and restaurants for over ten years. She started bartending in Portland, OR, before moving to Los Angeles where she was the beverage director for Honeycut, Ace Hotel and most recently Arclight Cinemas. She created Future GIn with three women who wanted to create a forward-thinking gin that brings everything they love about gin and California together.
Diana Bianchini
President, Di Moda Public Relations
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Diana Bianchini
President, Di Moda Public Relations
Diana Bianchini is the Founder and President of Di Moda Public Relations, a lifestyle communications agency established in 2002, currently ranked one of the top PR firms in LA and the nation by Upcity.com. With over two decades of solid industry experience, and a 18-year company track record of business success, Bianchini is a significant asset to brands, startups, innovators and disruptors looking to grow and expand business in authentic and meaningful ways.
Bianchini actively lends her expertise to a variety of non-profits including as a Board Member for Project Angel Food and 17 year volunteer for the organization. She mentors youth, and speaks to student and entrepreneurial audiences about Public Relations, Social Impact, Female Empowerment in business, and Entrepreneurship. In 2019, she was the keynote speaker for a Women’s Group Event hosted by UCLA and spoke on a panel at the BLLA and StayBoutique’s Female Empowerment Conference in early 2020. To date, she has been an invited speaker at a handful of colleges and universities including Princeton, Azusa Pacific University and FIDM, and has served as a panelist at the West Hollywood Women’s Leadership Conference. In 2020, Bianchini was recognized as a nominee for the Women’s Leadership Awards given by Los Angeles Business Journal.
Bianchini is a UCLA graduate and endowed scholar. She lives with her family in Santa Monica, California and has aspirations to write a book one day on etiquette.
As a leader of this community, why are you unapologetic to be boutique?
I am proud to be the founder of a boutique agency. Although some people see “boutique” as only meaning small, it means so much more to me. Boutique means specialized, thoughtful, attention to detail, well curated for the audience it is serving, and extra special. For me, boutique business also means putting people first, caring about culture, and creating space to listen and learn.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
I have always enjoyed working with clients in the boutique lifestyle, travel and hospitality. They tend to be more passionate, more willing to adapt or pivot, strive to always offer the best in service and experience, and always see room to grow.
How does the boutique lifestyle inspire you to innovate?
During this last year, I have been grateful to have mentors and colleagues that I can speak to about the challenges we are all facing. I have noticed more opportunity to collaborate in creative ways. Collaborating and solving new problems is always important to staying vital and innovative in the industry.
How are you daring to adapt for 2021?
For 2021, I am working with multiple agencies across the nation to bring success to my clients. It’s a new adaptive business model for Di Moda that helps us pivot easily if we still cannot travel safely this year but still need boots on the ground in major metros across the country.
Melissa Biggs Bradley
Founder & CEO, Indagare
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Melissa Biggs Bradley
Founder & CEO, Indagare
Melissa Biggs Bradley is the pioneering entrepreneur behind Indagare, an innovative digital player in the luxury travel space. At Indagare, Melissa has created a new, expertise-driven, membership-based approach to travel. Indagare offers members transformative, personalized travel experiences featuring exclusive access to carefully crafted experiences with local experts and adventures that draw on an unsurpassed depth of knowledge in the space. In the decade since its founding, Indagare has grown rapidly, and has been named to Inc.’s Fastest Growing Companies in the US and to Crain’s 50 fastest growing companies in New York.
Prior to founding Indagare, Melissa served as the travel editor at Town & Country for twelve years. During her time there, she launched the Town & Country Travel magazine. Under her leadership, the magazine was nominated for a National Magazine Award for General Excellence by the American Society of Magazine Editors.
Richard Bosworth
CEO, JC Hospitality Partners
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Richard Bosworth
CEO, JC Hospitality Partners
Richard “Boz” Bosworth is General Partner and CEO of the newly formed JC Hospitality, LLC which recently acquired the Hard Rock Hotel & Casino Las Vegas. The ownership group will embark upon a multi hundred-million-dollar renovation and convert the iconic resort hotel to the Virgin Hotels Las Vegas by late fall of 2020. Bosworth Hospitality Partners, LLC recently joined forces with Juniper Capital Partners in this acquisition, in partnership with Virgin Group, LiUNA, Fengate Real Assets, Dream and Orlando Development.
In 2015, Bosworth formed Bosworth Hospitality Partners LLC (BHP), a hotel, casino, and restaurant investment platform. BHP directly deploys both debt and equity capital for value add projects. Formerly, he was Managing Director-Global Hospitality at Canyon Partners.
Bosworth is also an author and penned the children’s baseball fantasy, The Box Seat Dream. The novel earned New York WABC-TV’s “Book of the Week” and has been optioned for film.
Avi Brosh
Founder, Palisociety
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Avi Brosh
Founder, Palisociety
Avi Brosh is the founder, leader and creative force behind the Palisociety platform of hospitality, food and beverage, and residential properties and directly oversees the daily operations of all company ventures and brand development. Avi spearheads Palisociety’s concept innovation, design direction, development execution and operational strategies and instills a passionate commitment to unique placemaking in all of Palisociety’s brands and business enterprises.
Actively involved in the real estate development and hospitality industries since 1988, Avi has overseen the ground-up and/or adaptive re-use development of over 30 residential, mixed-use and hospitality properties comprising in excess of two million square feet.
Prior to founding Paligroup, Avi was the Executive Vice President of The Braemar Group, a prominent Southern California based real estate development company and is a graduate of Boston University’s School of Business Management.
April Brown
Co-Founder, The June Motel
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April Brown
Co-Founder, The June Motel
April Brown is one of the boss ladies behind The June Motel, the “Insta worthy” motel in Prince Edward County Canada that’s been featured in Vogue, Travel & Leisure, Conde Nast and grew a following of almost 30K in less two year. With a passion for travel, good wine and creative designs, April together with her best friend and co-founder Sarah Sklash, redesigned a vintage roadside motel in wine country and reinvented the motel experience for millennial travelers. Now local hospitality is served-up with a chilled glass of wine – just the way they like it!
As a leader of this community, why are you unapologetic to be boutique?
We’ve been living by the quote “We are for anybody, we aren’t for everybody.” This means we really understand who our market is, and we design and develop spaces, and experiences that speak to them. Our guests are the people that are looking for something different, and who embrace one of a kind experiences, which is what we’re always striving to create. We’re ok with not appealing to everyone — we own who we are and we know there’s an amazing community out there that looks to us as an ideal destination and brand to support for exactly that reason.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Being boutique is all about standing out from the crowd, and offering something more personal and curated, which is what cultivates a stronger connection between our business and the community we’re constantly growing.
How does the boutique lifestyle inspire you to innovate?
I think being boutique has allowed us the freedom to think outside of what’s been done before or what’s expected of an experience. Instead, we have the freedom to think about new ways of engaging with our guests and community, and trying things out. We pilot everything, because we’re small and we can.
How are you daring to adapt for 2021?
We’re diversifying our business, growing further into a lifestyle brand, based in hospitality. This spring, we’ll be launching an online shop and digital content platform. We strive to be a destination for design, travel and entrepreneurial content and to make it easier for our guests and digital community to bring a piece of The June into their homes.
What differentiates a hotelier and a boutique hotelier?
Well, technically we are moteliers. Regardless, I think being a boutique motelier means that we lead with the experience, and the numbers follow. Being small has proven to be a great strength. It allows us to really connect with each guest that stays with us. We often refer to The Shop in Sauble Beach (our lobby and gift shop) as “a friend’s beach house” which is a reminder for our team to have thoughtful, genuine conversation with every individual that walks through our doors. We want each guest to leave every interaction feeling as though they’ve just made a friend with The June.
Why is staying true to your identity important for a boutique hotel or business?
I think whether someone is following us on Instagram, or travelling to one of our motels, people want to feel part of something. They want to feel connected to The June. For that to happen, we need to create personality and have a strong and consistent identity that comes across from the moment they hit “follow” on Instagram, to when they book with us, to every email we send them, and right down to the moment they arrive and we greet them with a glass of wine. These touch-points all add-up and create moments of connection. Doing all that consistently well, starts with knowing who we are as a brand and being clear on our voice, aesthetic and values.
Nicole Centeno
Founder, Splendid Spoon
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Nicole Centeno
Founder, Splendid Spoon
Nicole Centeno is a French Culinary Institute–trained chef and the founder and CEO of Splendid Spoon, the e-commerce business providing holistic wellness solutions for professional men and women. At Boston College, she studied diet therapies as treatment for illness and has taught cooking and nutrition courses at Columbia University. Centeno has cooked in New York City restaurants, managed a catering business and worked in media strategy at Conde Nast. She lives in Brooklyn, NY, with her two sons, Grover and Caleb. She is the author of Soup Cleanse Cookbook (Rodale, August 2016).
As a leader of this community, why are you unapologetic to be boutique?
Boutique means putting your people and your community first. I am totally unapologetic for the extra care and attention we give to our customers — we are a category leader in this sense and continue to learn so much by going the extra step for our people.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Inclusivity is incredibly important in health and wellness — in no small part because wellness has been an exclusive space, catering to predominantly white and wealthy populations. We are eager to change this by curating brand and meal experiences that invite more people to the table. More storytelling of the cultures and people behind our meals, more access to nutrition guidance for BIPOC members, and more flavors that feel like “home” to more cultures.
How does the boutique lifestyle inspire you to innovate?
With the current environment, we’ve been ever more inspired by culinary travel. How can a meal transport you to another place on the globe — what ingredients, spices and traditions can you experience through food? We love the idea of food as a way to add richness to everyday life, and we need this more than ever!
4. How are you daring to adapt for 2021?
I am always striving to be more present. With all the changes of the past year, a new baby and a growing business and team it’s easy to feel pulled in many directions at once. Being present is my salve for this!
Caitlyn Chase
Founder, Caviar & Cashmere
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Caitlyn Chase
Founder, Caviar & Cashmere
Caitlyn Chase has amassed a serious online following of luxury lifestyle lovers since the launch of her blog, Caviar & Cashmere in 2011. The Los Angeles based blogger-turned-entrepreneur began her career as a fashion and beauty writer for nationally acclaimed publications at the young age of 18. Caitlyn thrives on exploring the world of luxury lifestyle; sharing the things she loves with her readers, aiming to inspire them to lead a life well lived with her blog and recently launched skincare line.
Ambitious, confident, and approachable, Caitlyn has become the go-to girl for all things luxury fashion, beauty, travel and lifestyle.
Caitlyn has received accolades and awards from some of the most respected media outlets, from being named “One of the Top Ten Bloggers in Los Angeles,” “Trendsetter of the Year,” to recently being nominated for “Female Founder of the Year.”
Caitlyn launched her skincare line, Caviar & Cashmere Skincare, in 2018, which has quickly become a must-have product in the homes of influencers and celebrities. The line is made in Los Angeles, consisting of three non-toxic, vegan, cruelty-free anti-aging skincare products. Caviar & Cashmere Skincare is now sold online and at all Blushington locations countrywide.
Jay Coldren
Managing Director, Streetsense
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Jay Coldren
Managing Director, Streetsense
Jay Coldren is the managing director of the Eat + Drink studio at Streetsense, a strategy and design collective based in Bethesda, MD. With more than 25 years of hospitality experience spanning the independent restaurant, boutique hotel, and branded hotel segments, Jay brings his wealth of front-line customer service expertise and organizational capabilities to his work. In his role, Jay coordinates the activities of a team of talented industry experts on projects that include concept visioning and development, operational analysis and oversight, and full concept implementation.
As a leader of this community, why are you unapologetic to be boutique?
The boutique hotel industry is a nimble, creative and resilient community of hospitality experts who are intimately in touch with their guests. In this challenging climate, creativity and the ability to pivot to meet the changing needs brought on by the pandemic will be a hallmark of businesses who survive and thrive in the wake of this global crisis.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
In an industry that thrives on the individuality of experience, it is great to see the room and acceptance for a wide range of positive, service-oriented personalities. Boutique Hotels are a platform for diverse backgrounds, skill sets and abilities that can be celebrated rather than homogenized into a more rigid corporate image. By celebrating the unique, boutique hotels celebrate what is unique within each employee.
How does the boutique lifestyle inspire you to innovate?
Every new hotel project offers a boutique hotel developer the opportunity to create a new and different experience based on the unique parameters of the hotel, the history and cultural heritage of each location, and a confluence of creative partners brought on board to bring the hotel to life. While the process is similar from project to project, each new property requires a bespoke approach and an ever-evolving sensibility to keep in touch with the ideal target guest. This demands innovation and demands dipping meaningfully into the reserves of creativity from everyone involved.
How are you daring to adapt for 2021?
In the wake of this pandemic, our team is exploring vibrant colors, textures and artifacting in a bold move away from minimalism and restraint. We are meeting the new “roaring 20’s” with bold patterns, a saturated palette and a riot of objects and decorative flourishes that entertain, inspire and provoke. We believe that the confinement, sorrow and loss of the pandemic should be met with a visual and spiritual feast for guests coming back into the world.
Michelle Cordeiro Grant
Founder & CEO, LIVELY
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Michelle Cordeiro Grant
Founder & CEO, LIVELY
Michelle Cordeiro Grant, Founder and CEO of LIVELY, has spent the tenure of her career creating brands and product for some of the world’s largest retailers including Federated, VF Corporation, Limited Brands/ Victoria’s Secret and Thrillist Media Group. Grant instantly fell in love with the entire process from concept to customer and realized that her passion was in supporting, creating and developing amazing brands and products. While working with Victoria’s Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category, — one she coined Leisurée— and so LIVELY was born.
Mark Durliat
CEO, Grace Bay Resorts
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Mark Durliat
CEO, Grace Bay Resorts
Mark Durliat has over 25 years of resort and residential real estate development experience. He graduated from the University of Southern California with a Bachelor of Science in Business and French and moved overseas after university to pursue an international real estate career in France and Belgium. For four years, Durliat learned alongside the famed South African golfer Gary Player about the development of master planned resort projects. Following his tenure in Europe, Durliat moved to Cape Town where he co-founded and ran a successful condo-hotel development firm for many years. Today, he is a driving force in the growth of luxury travel and residential development in the Turks and Caicos Islands where his company Grace Bay Resorts develops and manages four resort properties and a luxury branded single-family villa rental company.
Lynn Easton
Co-Founder & Creative Director, Easton Porter Group
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Lynn Easton
Co-Founder & Creative Director, Easton Porter Group
As creative director and co-founder of Easton Porter Group, Lynn Easton provides strategic vision and a well-honed stylistic eye to all aspects of Easton Porter Group properties and operations. An international speaker and lifestyle-influencer, Lynn’s sophisticated design sensibilities set the tone for the Easton Porter Group luxury brand, and her impeccable attention to layered detail is what keeps us reaching high standards of quality. Her background as a live television producer has served Lynn well in founding Easton Events LLC, an internationally recognized ultra luxury event and destination wedding planning firm under the EPG umbrella.
She is regularly featured on the “best of” lists published in Vogue and Harper’s Bazaar. She is an inspired innovator and relentless pursuer of refinement, which is evident in the lush textures and patina of our celebrated boutique hotels, restaurants, wineries and event venues.
Under her creative direction, each Easton Porter Group project, property or marquee occasion showcases an intuitive sense of stage setting with classic, fresh design. Lynn is a graduate of Barnard College in New York City, the sister school of Columbia University.
As a leader of this community, why are you unapologetic to be boutique?
What we see today in the best of the boutique hotels and resorts is a synchronicity, defined and inspired by the destination. It’s about creating a sense of private luxury, down to our culinary teams’ Chef’s Tables focus on reflecting the local cuisine. We focus on the high-touch design elements; from decor and architecture to concierge services that make each property so special.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique is rooted in the sense of community. To us, it is all about creating memorable, design-driven and elevated experiences that in turn creates connection with the local community and travelers alike. I am thankful to be a part of an industry that is continuously inspiring each other to innovate and cannot wait to see what 2021 has in store!
We value the many long standing friendships and professional relationships we have built together in the hospitality industry. An example, we love the insight from our travel partner Jack Ezon, President of Embark Beyond.
“Today’s luxury is about quality with comfort and connection; it is about bringing in a local community and inclusion — not exclusion. To survive today you need to make your brand exclusive, but to also feel warm, relaxed, human and not all that serious.”
How does the boutique lifestyle inspire you to innovate?
We are fortunate to be surrounded by such inspiring friends and colleagues! This is a tight-knit industry that is always supporting one another (especially in a year like 2020!). Whether it’s client feedback or conversations with industry partners at an Engage! Summit, we’re continuously sparking inspiration, innovating and finding new ways to continue to grow our brand in a thoughtful and impactful way.
How are you daring to adapt for 2021?
As the founder of Easton Events, a luxury wedding and event company, I’m continuously innovating and adapting, but oh boy, has 2020 been the year of adapting – especially for the luxury weddings and hospitality industry! We found out truly how important proactive planning and contingency fallbacks are. Defines staying on your toes (quite literally!)
We’re excited to continue to make meaningful and memorable moments for our clients in 2021.
Scott Gerber
Principal & CEO, Gerber Group
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Scott Gerber
Principal & CEO, Gerber Group
Scott Gerber is the Principal and Chief Executive Officer of hospitality industry leader, Gerber Group. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Soon after, Scott took the lead in forging a partnership with Starwood Hotels & Resorts to develop the W Hotel brand. The partnership is widely credited for changing the landscape of the nightlife industry by creating unique, innovative venues that have re-defined the ‘hotel bar.’
Today, Gerber Group, is the owner-operator of 6 innovative bars and restaurants in New York, Washington D.C., and Atlanta including The Campbell at Grand Central Terminal, Mr Purple, The Crown, Irvington, 12 Stories and Whiskey Blue. Gerber Group continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents.
Scott is widely viewed as a leading entrepreneur in the hospitality industry, appearing on shows such as CNBC’s “Squawk On The Street,” Fox Business Network’s “America’s Nightly Scoreboard,” MSNBC’s “Your Business,” and CBS’ “Undercover Boss”. Scott has also been quoted in the Wall Street Journal, USA Today, Forbes, Market Watch, Crain’s New York Business, Bloomberg Businessweek, Hotel Business, Nightclub & Bar, and Bar Business Magazine, among others.
Scott – who holds a B.S. in Finance and Real Estate from the University of Arizona – was previously a Principal at a commercial real-estate firm and represented notable clients such as Giorgio Armani, Hermes, and Dolce & Gabbana.
Kyle Glanville
Co-Founder, Go Get Em Tiger
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Kyle Glanville
Co-Founder, Go Get Em Tiger
Before GGET and G&B, Kyle worked with Intelligentsia Coffee from 2006-2012 as their Director of Retail and VP of Strategy. He’s a coffee guy, first and foremost – a fact proven by decades of dedication to the coffee industry, and the 2008 title of United States Barista Champion. Kyle is an industry leader who has lectured and taught around the US, Brazil, Bolivia, Greece, Australia and Denmark.
Joey Gonzalez
CEO, Barry's Bootcamp
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Joey Gonzalez
CEO, Barry's Bootcamp
Joey Gonzalez is the CEO of Barry’s Bootcamp, the original cardio and strength interval workout that started a global boutique movement.
Initially a fan of the brand, Gonzalez first began his tenure at Barry’s as a customer in 1997. He became an instructor soon after, and worked his way up the ranks, eventually becoming CEO in 2015.
While continuing to teach class, Gonzalez has dedicated his life to expanding the brand across the country and overseas, fostering communities throughout the US, UK, Italy, Australia and Scandinavia. Gonzalez continues to grow the brand’s footprint domestically and internationally, with locations coming soon in Mexico and Southeast Asia. Today, Barry’s boasts over 50 studios more than 75,000 engaged consumers a week.
Gonzalez was named to Fast Company’s Most Creative People in Business 2018. He also sits on the board of the Family Equality Council.
He currently resides in Hancock Park, Los Angeles with his husband, daughter and son.
How does the boutique lifestyle inspire you to innovate?
Innovation is one of our core values and is a key component of our purpose driven culture. A culture that empowers our employees to use challenges as an opportunity to find creative solutions.
Innovation, at its core, is about taking risks, learning from failure, and operating fearlessly – all things we’ve done to help navigate the challenges that this pandemic has imposed.
Our community is a driving force behind our innovation. We’re constantly in touch with our clients and often adjust our practices and curriculum based on their feedback. They’re the filter through which we make all decisions and we strive to innovate in ways that reflect their needs.
Innovation is so deeply woven into our culture that has become an intuitive process where our teams are unafraid to fail or make a mistake – knowing that through hard work, determination and teamwork, innovative ideas are born.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
The definition of boutique is any small, specialized business offering customized services. To me, boutique means figuring out what you do best and focusing on that, which in our case is fostering an inclusive environment in which everyone feels welcome, celebrated, and supported. Our vision statement is to transform lives worldwide. We are now lucky enough to be able to impact the lives of those all around the world through our global studios and digital platform, but will always remember our roots- the mission that began in 1998 serving the amazing and diverse community of West Hollywood. We strive to positively impact communities, both in and out of the Red Room, and are excited about the opportunity to reach a wider audience through our new modalities and digital product in 2021.
How are you daring to adapt for 2021?
We’ve prioritized the development and launch of a sophisticated digital product for release in Q2 2021. There will always be a huge demand for in-person experiential fitness, and by augmenting the Barry’s offering to include digital, we can truly provide an Omni channel experience.
Our priority is and will always be our community so we’re centered on innovation and hard work to transform lives on a larger scale than ever before.
As a leader of this community, why are you unapologetic to be boutique?
Barry’s is the original high intensity interval training workout that kicked off a global boutique fitness movement which has thrived for years.
The boutique fitness industry has been hit hard by the pandemic and as a result there will be a significant number of studios that don’t survive leaving the communities that they serve displaced. I feel a certain responsibility to lead fearlessly and make value-driven decisions to ensure not only the success of Barry’s, but the industry as a whole for years to come. This is an industry that impacts the health and wellbeing of millions of people per year so it’s imperative it remain intact.
I do believe that once the pandemic is behind us people will return to in-person fitness in droves allowing the boutique fitness industry to regain strength. Until then, I’ve encouraged our community to remain strong and connected because at the end of the day, our strength lies in our unity and I’d argue that there is no community as strong or supportive as the one at Barry’s.
Benjamin Edgar Gott
Founder, Boxed Water is Better and Benjamin Edgar-an Object Company
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Benjamin Edgar Gott
Founder, Boxed Water is Better and Benjamin Edgar-an Object Company
Benjamin got his start in the creative/business world at the age of 17, during the first dot-com boom. With no formal training or education, Gott taught himself the ins and outs of programming, focusing on merging information architecture and design. He has since developed a somewhat avant-garde focus on entrepreneurship that lead him to work on and create a variety of businesses in a handful of industries from beverage, to enterprise technology, to venture capital, to fashion, to home goods, to science. Some of his projects include founding Boxed Water Is Better, creating the object company, BENJAMIN EDGAR, founding the peer-to-peer education service th-oughts.com, is entrepreneur in residence at the venture capital fund Wakestream Ventures, serves as an advisor to the retailer Notre Shop.
Chris Green
President & CEO, Chesapeake Hospitality
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Chris Green
President & CEO, Chesapeake Hospitality
Chris Green is Executive Officer with Chesapeake Hospitality where he brings more than a quarter century of successful hospitality operations experience to Chesapeake’s corporate team—including nearly a decade in the field at various Chesapeake-managed properties. He is responsible for all company and field disciplines in the Chesapeake-managed estate. Under Green’s leadership, Chesapeake has consistently demonstrated the ability to deliver industry-leading financial results across a wide range of different markets and hospitality concepts. Green has a sophisticated understanding of how to successfully balance a property’s long-term strategic vision with the practical immediacy of day-to-day operational demands, and he takes a leading role in actively protecting, managing and improving every asset.
Green is a regular guest on the No Vacancy podcast and a frequent contributor to a host of different industry publications, including Hotel Executive and Hotel Business. He writes a recurring column for Hotel News Now where he shares insights and perspectives on everything from how to build and maintain a vibrant company culture, to future technology and hospitality trends. A respected industry voice, he is an accomplished public speaker and a coveted guest on roundtables and panels at industry conferences and special events.
He holds the Certified Hotel Administrator designation from the American Hotel and Lodging Association (AHLA) and has served as president and board member for various CVB, Tourism development, and Hotel & Motel associations in the markets in which he has worked.
As a leader of this community, why are you unapologetic to be boutique?
Leading means listening to the marketplace and responding to the desires of the traveler in a way that delights. I believe that true hospitality is boutique at heart. If you love what we do and its part of your DNA then being unapologetically boutique should come natural.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique has evolved from just the service elements of our business to an entire lifestyle. Appreciation of the finer points (not necessarily things) is what drives boutique. The nuanced and curated fragrances in the lobby, the affiliation with the local honey purveyor, the overarching theme of travel as a conduit to global inclusiveness. It’s all there and waiting to be explored by those daring enough to be out on the frontier.
How does the boutique lifestyle inspire you to innovate?
To me boutique is synonymous with curiosity and exploration. I have always looked at what’s possible not what’s probable or apparent. In today’s world innovating is table stakes. Now we are innovating to adapt to the pandemic induced demands of our traveler, but how do you innovate on boutique clean? That’s something that needs addressed, and we as leaders must attack every touch point to ensure that the execution of sanitation is every bit as boutique as our slow smoked bourbon and blackberry cocktail. Failing to innovate is failing.
How are you daring to adapt for 2021?
Our team understands the connection with thriving and travel. 2020 hasn’t been as much about thriving as surviving but we have spent this whole year looking to what’s next and using this down time to assess what verticals of our business needed to emerge better than ever. I’m excited for the future.
Rachel Hazlett
Founder, Lucky 420
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Rachel Hazlett
Founder, Lucky 420
Rachel is on a mission to shake up the status quo in society and in business. Her background in journalism and documentary filmmaking led her to a career in marketing and entrepreneurship where she worked in non-profit media, the food industry, and fair-trade clothing. She sees the for-profit sector as an influential (and economically sustainable) arena to make a social impact and she saw the emerging cannabis industry as a perfect fit for revolutionizing business practices, internal and external. She founded Lucky 420 in 2016, a cannabis manufacturing company based in Northern California. The company aims to consider human needs, ecological health, social impact, and profit earnings–proving that these are not mutually exclusive. The brand uses its platform to spread a message of elevating consciousness and fighting the good fight through “The 420 Force.”
Helene Henderson
Founder, Malibu Farm
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Helene Henderson
Founder, Malibu Farm
As the humble captain behind the brand, Malibu Farm, Founder Helene Henderson joyously celebrates the launch of her latest outpost at New York City’s South Street Seaport. As its leader, Henderson strives for Malibu Farm to live up to its ethos while enabling distinct yet familiar personalities at each location. “Every dining room has a sense of comfort like dining at home,” she explains. She brings to the city her classic dishes alongside local specialties inspired by her backyard farm dinners on the coast of Southern California.
Henderson began Malibu Farm just where one would expect—at her farm in Malibu, on Point Dume. Funded by a small inheritance from her mother, it began as a few cooking classes held in her free time and recipes posted on her blog. That grew to include farm dinners in her backyard. The success of the naturally evolving concept encouraged her to stage a pop-up in 2013 at the Malibu Pier. Her original commitment turned into a two-year run garnering long lines and praise from critics and diners alike. Expanding to the restaurant and bar space closer to the shore, Henderson continues to provide counter, bar, and table service at the now-iconic location. Fulfilling a promise to her late mother, Henderson holds a traditional Swedish Santa Lucia event in Malibu every year.
As the Malibu Farm brand expanded—in California, at Newport Beach’s Lido Marina Village and Montecito’s Rosewood Miramar Beach resort; in Hawaii at the Four Seasons Resort Lanai; and in Florida at Nobu Eden Roc Miami Beach hotel—Henderson maintained strong affinity for the coast, choosing only waterfront locations. That thread continues its weave in NYC, with Malibu Farm’s launch at the South Street Seaport. Henderson revels in her full-circle return to The Big Apple, where she first came to the country looking for a new life.
Yet, even as her restaurant spreads from coast to coast, Henderson remains locally rooted at Malibu Farm itself. There, on the California coast where she began the journey, she maintains a flock of free-range chickens; a pig named Arnold; some sheep; bees; two dogs, Jocko and Stanley; and goats, Casey and Cloud, who enjoy walking on the beach and participating in Point Dume’s annual Fourth of July parade. In her free time, Henderson enjoys being with her husband, John Stockwell, and children, Celia, Casper, and Caden.
As a leader of this community, why are you unapologetic to be boutique?
I love things that are unique, small, quirky, different. Perfection, and commercialization, although I can appreciate it, unlimitedly it doesn’t interest or inspire me.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique to me means the possbility to come across something different, new or old, but always unexpected.
How does the boutique lifestyle inspire you to innovate?
It is easy to get settled in what we know, what we have been doing, to continue to do more of the same, but only through change can we change…ourselves, our world. Innovators can be unexpected like Greta Thunberg, a young girl from Sweden, an activist, an innovator, a game changer.
How are you daring to adapt for 2021?
2020 and extending into 2021 forced everyone to adapt, whether we wanted to or not. I don’t think anyone in the hospitality industry had the option of business as normal, as there was no normal business. Every day turned into a struggle to survive, to change and to evolve. We tried some things that we have never dared to tackle before, changing menus, testing new items, finding ways to do more with less. It was a steep learning curve, with no right answers or directions, it was mostly a devastating year but also moments of clarity and improvements we hope we can expand on once the pandemic is over.
Julia Heyer
Managing Director, Heyer Performance
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Julia Heyer
Managing Director, Heyer Performance
Julia’s wide-ranging restaurant career encompasses development, operational and corporate experience across the globe. Before founding Heyer Performance in 2009, Julia worked with Alain Ducasse, SushiSamba restaurants and Richard Sandoval’s Modern Mexican Restaurant Group. Her roles have included Controller, Operations Analyst, Sales Manager, Acting GM, and Director of Development. Over the years, she has led the creation, negotiation, design, development and project management of a large variety of new ventures. This multi-faceted experience has sharpened her skills and insights for the strategic use of Food and Beverage that drives the subsequent concept development, experience creation, business structuring, operations management and project execution.
With Heyer Performance (HPI), Julia and her team support owners and managers of Real Estate, private equity firms, co-work spaces, hotels and restaurateurs on how to optimally use Food and Beverage as part of their overall business – and then helps them successfully program + develop the experience and business through the opening and beyond. With HPI she has spearheaded and supported more than sixty food and beverage ventures—projects ranging from 450 to 29,000 square feet in size, and fast casual to three-Michelin star in type. From crafting Food halls in size, deal structure and curation mix, over envisioning the future of co-working experiences, to creating the right fit of F+B experience in hotel, resort and club environments: Julia leads the growing HPI team in programming and developing unusual spaces and deploying F+B as a strategic tool in venues nationwide and internationally.
Emilie Hoyt
Founder, LATHER
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Emilie Hoyt
Founder, LATHER
Emilie Davidson Hoyt is the Founder and CEO of LATHER, a natural skincare and wellness company that makes products with zero synthetic fragrance.
Back in 1999, Emilie had a hunch that her lifelong migraines were triggered by synthetic fragrance – made largely by toxic chemicals and frequently found in beauty products. Little did she know, her explorer’s heart, natural curiosity, and deep love for nature and essential oils would become the first steps on a journey towards creating LATHER, a pioneering, head-to-toe personal care brand loved by loyal customers all over the world. LATHER has been on a mission to deliver daily natural skincare and wellness experiences that help people feel real ever since.
Emilie is the proud owner of many successful LATHER stores nationwide, including Fairfax, Long Beach, Pasadena and Phoenix. LATHER products can also be found in hundreds of boutiques, hotel properties, spas and resorts worldwide.
Emilie is a graduate of Pepperdine University. She currently lives in Pasadena with her husband, Rob, and two children.
Amy Jakubowksi
Director of Interoir Design, LEO A DALY
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Gulla Jonsdottir
Founder, Gulla Jonsdottir Design
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Gulla Jonsdottir
Founder, Gulla Jonsdottir Design
Gulla was recently coined as the new Zaha Hadid by the Huffington Post and has in her career worked on renowned projects in USA, Japan, Mexico, Iceland, Paris, Beirut, Bahamas and China.
Gulla Jónsdóttir creates unexpected and poetic modern architecture and interior spaces. Known for her sensual and dynamic forms that work in harmony with their surroundings, Gulla’s environmental compassion brings unique spatial experiences that respond to nature and surrounding site, always echoing the integration of organic beauty and function.
Icelandic-born Gulla Jónsdóttir studied mathematics before moving to Los Angeles to study architecture at SCI-Arc (Southern California Institute of Architecture). Before starting her own firm in 2009, she worked for Richard Meier, Walt Disney Imagineering, and Dodd Mitchell Design. In 2017, she completed the design of the first hotel in the West Hollywood design district, called the La Peer hotel, and recently opened her first gallery with the hotel, called Gulla Jonsdottir Atelier.
Gulla has in her career of architecture and design received several awards including Interior Design’s Best of year winner 2017 for Resort design: The Macau Roosevelt in Macau, China.
Some of her most notable projects are:
The 2 Michelin star Le Grand Restaurant, by Jean-Francois Piege in Paris. La Peer hotel in West Hollywood, The Macau Roosevelt hotel in China, The Mayfair hotel, downtown Los Angeles, Comal at Chileno Bay, Los Cabos, Mexico and the
Renovation of the Chinese Theater in Hollywood.
Ara Katz
Co-Founder, Seed
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Ara Katz
Co-Founder, Seed
Ara’s breastfeeding experience led her to the microbiome and inspired a personal mission to bring science closer to humans and to pioneer how microbes (probiotics) can impact the health of our bodies, our children and our planet. A serial entrepreneur, Ara previously Co-Founded and served as CMO of mobile commerce marketplace, Spring, was on the Founding Team of social commerce company, BeachMint, and advises various companies across health, tech and consumer, including Violet Grey, Tamara Mellon and Stadium Goods, which was recently acquired by FarFetch.
Ara has been a fellow at the MIT Media Lab’s Center for Future Storytelling and CCA’s Design MBA program. She was named in Marie Claire’s “The New Guard: The 50 Most Influential Women in America”, listed on Business Insider’s “Silicon Alley Top 100” and “36 Rockstar Women in NYC Tech”, and was recently included in Create + Cultivate’s 100 List for STEM.
She lives in Venice, California with her husband and three-year-old son, Pax–without whom Seed wouldn’t exist. Oh, and she’s the proud owner of several tardigrades who now live at Harvard’s Museum of Natural History.
Charles Khabouth
Founder & CEO, Ink Entertainment
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Charles Khabouth
Founder & CEO, Ink Entertainment
INK Entertainment is Canada’s leading lifestyle and entertainment company. Operating since 1982, INK Entertainment has demonstrated an enviable ability to read the pulse of ever-changing cultural times and tastes, responding with a host of successful enterprises, including The Bisha Hotel, critically acclaimed restaurant brands including Sofia, Patria and Byblos (Toronto and Miami), Canada’s first Taglialatella Galleries, the country’s largest outdoor music festival VELD Music Festival and a number of trendy nightclubs.
INK Entertainment is helmed by CEO and Founder Charles Khabouth who in 2018 was awarded The EY (Ernst & Young) Entrepreneur Of The Year™ in the Ontario entertainment and hospitality category. Charles’ risky ideas and determined point of view have set the foundation and fueled the aspiration for a thriving hospitality industry. While his list of partners has included the likes of Cirque du Soleil and Loews Hotel’s, Charles has brought a strategic philosophy to an otherwise stereotyped industry. This has earned him a revered spot amongst Canada’s elite as a transformer that has changed the face of entertainment.
As a leader of this community, why are you unapologetic to be boutique?
As an independent boutique hotel and business owner, the boutique business model allows us to push boundaries and operate as agents of change. We take great pride in showing our guests what they want before they even know it themselves.
Operating INK Entertainment since 1982 we have always been unapologetic – it’s how we consistently move the needle forward for our restaurants, hotel, nightclubs, event spaces, art galleries and festivals.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
To me, boutique offers creative visionaries an outlet to challenge the status quo. I believe in boutique brands because they can propel industries forward. They can be smaller and intimate but influence evolution and progress. While defining boutique may be a little more nuanced, I would classify the boutique industry as the essence of originality and the future.
How does the boutique lifestyle inspire you to innovate?
The progressiveness of the boutique lifestyle is inspirational in itself. It’s ready for what’s new and culturally aware to what matters most to consumers right now. To me, the boutique lifestyle is a feeling, something that you can’t always pinpoint. In all of our venues, we strive to provide a layered experience – from design, décor, art, food, uniforms, service and the online experience. I travel a lot and I seek inspiration everywhere, from longstanding corporations to new brands in their infancy. I measure the success of an experience when I walk away feeling good and wanting to return or recommend to a friend but unable to identify exactly why.
How are you daring to adapt for 2021?
2020 has been a year none of us could have expected. I am optimistic for the future but feel deeply for all of the businesses that have been gravely affected by the pandemic. That said, we always adapt and have since INK launched. We’ve weathered many storms; SARS, the 2008 global financial crisis and now COVID-19. As we navigated 2020, we set our sights on 2021 and beyond, and will continue to grow internationally and bring fun and safe hospitality to the communities we operate in.
We have a busy year ahead. In August 2020 we opened Amal, a brand-new, upscale modern Lebanese restaurant in Yorkville, Toronto and will be opening the second location in Miami this year. We will also be opening four brand new restaurant concepts in Miami, two pan Asian restaurants and a modern seafood restaurant in Toronto, three Toronto-based cannabis retail locations and we have two new international Bisha locations in the works. We don’t know what next year holds but we will continue to push forward.
What differentiates a hotelier and a boutique hotelier?
Owning and operating a boutique hotel allows flexibility that I’m very grateful for. At Bisha in Toronto, the first location of more to come, we had the opportunity to flex our creative muscles and established unique partnerships that would resonate with local and international guests. For example, we worked with Lenny Kravitz Design for the entire 7th floor and celebrity chef Akira Back to bring his first namesake restaurant to Canada. As a traditional hotelier at a corporate brand, this may not have been possible as you can be limited to brand guidelines and established corporate partnerships. There are incredible non-boutique brands that have influenced me over the years, but maintaining the boutique aspect of our hotel offering is so important to me as it lets us stand out in the crowd.
Why is staying true to your identity important for a boutique hotel or business?
Staying true to your identity is one of the most important things you can do, period. A strong identity is developed by focused, consistent and intentional work. When I look to some of the most successful brands today, I can easily describe their identity and business objective. You can stay true to your identity while trying new things too, it’s when you veer too far away that consumer confusion sets in and your brand becomes diluted. Staying true to who you are is vital to the foundation of a strong brand.
Nathan Kivi
CEO, HotelierCo
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Nathan Kivi
CEO, HotelierCo
Nathan Kivi is a serial entrepreneur who has a passion for results-oriented management in the hospitality, finance and real estate sectors.
With 17 years of experience in corporate finance, investment banking, asset management, fund management experience, Nathan has a proven track record in roles including Chief Investment Officer for SB&G and Chief Strategy Officer for Valor Hospitality.
SB&G is a funds management company out of Australia and Nathan is setting up their United States investment platform. The first two acquisitions in 2018 included an operating asset and ground up development with a cost on completion of these assets over $160.0 million.
Valor Hospitality is a hotel management company managing hotels across the United States, United Kingdom and South Africa. Valor also set up two new offices at the end of 2018, one in Hong Kong and one in Dubai.
Through strategic foresight, industry partnerships and a wealth of knowledge, Nathan built a strong foundation for HotelierCo, which he founded in 2017.
Larry Korman
President, AKA Hotel Residences and Co-CEO, Korman Communities
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Larry Korman
President, AKA Hotel Residences and Co-CEO, Korman Communities
Larry Korman is President of AKA Hotel Residences, a visionary hotel company who pioneered the furnished apartment, and co–CEO of Korman Communities Inc., a fourth–generation residential real estate company.
After graduating from Duke University in 1986, Korman joined his father Steven Korman and the family business full time. In 1995, along with his brother Brad as Co-CEO, they created KormanSuites, taking the furnished apartment concept to a higher level, by developing and acquiring new mid-rise apartment communities in some of the most dynamic locations on the East Coast.
Korman Communities continued to evolve the offering, expanding throughout the East coast. Starting in 2004, recognizing an unmet need in major urban cities for luxury extended-stay residences with hotel services, Korman created a new brand, AKA Hotel Residences, in a venture to acquire, reposition and transform high-rise properties in the most desired metropolitan locations in the world. With properties in New York City, Philadelphia, Los Angeles, Washington, DC, and London, AKA’s unique approach to design, service, and unparalleled amenities has resulted in recognition from prestigious outlets such as the BBC and Serviced Apartment Awards as the most luxurious extended-stay brand in the world.
The company-wide ethos of dedication to the resident experience flows directly from the Korman tradition of pride and commitment to long-term excellence.
Nadira Lalji
Founder, Inhabit Hotels
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Nadira Lalji
Founder, Inhabit Hotels
Nadira Lalji serves as Director for Precis Advisory, a privately-owned real estate investment and development company with a mixed portfolio of U.K.-based real estate assets including owned and operated hotels (under the Montcalm and Inhabit brands).
In 2017, Nadira co-founded a new lifestyle and wellness hotel brand, initially based in London, centred on offering a restorative stay. Beyond her commitment to her guests’ wellbeing, Nadira has a strong commitment to supporting social enterprises, showcasing small businesses and experimenting with sustainable best practices.
Prior to joining her family business, Nadira worked for Four Seasons Hotels & Resorts in Toronto and Monitor Group in London and New York. Nadira graduated summa cum laude from Harvard University in 2009 and was a John Eliot Scholar at Jesus College, Cambridge University in 2010. She received her MBA from Harvard Business School in 2015. Nadira has numerous personal and philanthropic interests, including microfinance and education in East Africa. In her free time, she enjoys yoga and is a karate black belt.
Lola Langusta
Founder, Stoned Fox
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Lola Langusta
Founder, Stoned Fox
Lola Langusta is a Global DJ and Founder of Stoned Fox, a creative production and media agency unapologetically fusing cannabis with fashion, lifestyle and culture.
An influencer in the music and fashion scene playing events like the Versace, Met Gala after party and recently nominated for Create & Cultivate’s 100 list honoring the most successful and inspirational women making waves in 10 categories.
As a leader of this community, why are you unapologetic to be boutique?
Stoned Fox has always believed in “the people’s revolution”, assisting in rethinking the way we work, create, and consume with a sense of purpose, inclusivity and ethical awareness, without compromising style and ” the cool kids with class” vibe.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Being “boutique” you have the power to be more intentional in what you offer to the world. This quote says it best “Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters, designer and author
How does the boutique lifestyle inspire you to innovate?
At times especially with COVID it feels anything goes and for us as creatives now is a time to shine and switch up the norm. The harsh reality is sometimes going small and investing in yourself takes a little more to get where you want but its a sacrafice to have control and stay intentional in what we offer.
How are you daring to adapt for 2021?
Since the inception of Stoned Fox we have been wanting to create a boutique and its set to launch February 2021. The boutique is an introspective space to indulge your curiousties with an elevated curation of accessories, and cbd + plant based beauty and wellness. For our partners its a two prong approach into our creative marketing initiatives as well as a platform that is dedicated to inclusivity, transparency, and experience, with the ability to bring brands we love and the people behind them that work in an ethical, and sustainable fashion, to the forefront of our community.
Annabel Lawee
Founder, Breeze
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Annabel Lawee
Founder, Breeze
A Montreal native (and fitting every Canadian stereotype), Annabel Lawee began her career in investment banking at Goldman Sachs. She then took a risk, moved to New York, and joined Eko as employee #8, growing with the company to eventually lead business development, sales, and partnerships.
As a frequent business traveler with Celiac’s disease, Annabel struggled to find healthy yet convenient food options at the airport — let alone options that were also gluten-free. “Airport food sucks,” she told herself, and would later use those exact words in a pitch deck to raise initial funding. Because what was once a personal struggle, morphed into the idea for Breeze: an on-demand food service designed to provide airport travelers convenient access to real, wholesome food.
A year and a half later, Breeze is now live at LAX, marking the first stop on Annabel’s journey to elevate the airport food experience.
As a leader of this community, why are you unapologetic to be boutique?
I’m a firm believer in experiences topping all tangible ‘things’. I love the personalized and unique experience boutique has to offer – from that one-of-a-kind feel and personal touches, to original traditions and sense of community.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique is all about personality – getting the privilege to showcase our company values and ethos through a unique customer experience. It’s a compilation of all the small things that together make for an unparalleled experience.
How does the boutique lifestyle inspire you to innovate?
The boutique lifestyle is constantly evolving, we are always adapting to changes in customer tastes, needs and wants. Innovation is woven into the company’s DNA from day one and iteration becomes part of the day-to-day, making us more nimble than traditional companies, while always keeping us on our feet 😉
How are you daring to adapt for 2021?
Being an airport business and quite literally in the eye of the [Covid] storm, 2020 has challenged us greatly, however, it has also been an opportunity for incredible growth – how to adapt in real-time, build our resilience muscles and find the silver linings. In 2021, we will continue to adapt to meet the needs of the changing traveler and make our operations even more efficient. Pre-covid, our offerings were super health-conscious and mostly targeted at business travelers, and as the business traveler vanished overnight, we expanded our model to meet the desires of the current traveler (mostly leisure). So, while grilled cheese and bagels weren’t part of my original vision, being flexible and adaptive, while still maintaining our fun personality and unparalleled experience, will allow us to turn lemons into lemonade, now and in the future.
Jane Lerman
CEO, L.E.R. Public Relations
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Jane Lerman
CEO, L.E.R. Public Relations
Jane Lerman began her entrepreneurial career as Founder and CEO of L.E.R. Public Relations, a boutique PR firm representing luxury brands in hospitality, wellness and fashion. Jane launched the agency in 2008 in New York and has spearheaded the growth of the company over the past 13 years into a full-service, bi-coastal agency with teams in New York and Los Angeles.
Jane graduated from Boston University with a BA in Psychology. Prior to launching her own ventures, she gained experience in luxury PR at both boutique and global agencies in London, Sydney, and New York City. Utilizing her diverse experience and network, Jane has been dedicated to developing impactful communications strategies for a variety of clients ranging from global industry leaders to emerging disruptors.
Jane is also the co-founder of luxury affiliate network Port Privé, which she launched in 2020. Port Privé is a digital platform committed to fostering long-term, mutually beneficial partnerships between design-driven brands and online publishers. The platform allows publications and key opinion leaders to drive bookings directly to boutique hotels, leveling the playing field for independent luxury hospitality brands.
Jane brings her in-depth knowledge of the ever-changing media landscape and close personal relationships with journalists and key opinion leaders to every project. Under Jane’s leadership, L.E.R. PR has spearheaded a wide array of impactful press and consumer-facing campaigns for clients such as Gramercy Park Hotel, 11 Howard, Monteverdi Tuscany, Cas Gasi (Ibiza), Casa Las Tortugas (Isla Holbox), Max Mara, Custo Barcelona, Palmiers du Mal, Deveaux, Marrakshi Life, and more.
As a leader of this community, why are you unapologetic to be boutique?
To me, being a leader in the boutique space means providing a service that is personal, thoughtful and meaningful. If there’s anything that this year has tought us, it’s that following a template and continuing the status quo just won’t do. As the owner of a boutique agency, we have built our entire business on thoughtful, highly customized PR plans for each client, and I think as the landscape continues to change rapidly, this is what clients will be needing more than ever. As a boutique company, you have an unparalleled ability to evolve, pivot and adapt with the times always putting creativity and the needs of your customer first, which is much more difficult to do in a larger, more corporate company structure.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique to me means creative, agile, personal, and meaningful. Whether a boutique hotel, agency, or retail establishment – the closeness you develop with your clients is one that isn’t possible in any other format and it’s that human connection that we miss now more than ever. I am excited to be a part if this industry as it really sets the tone for society as a whole as we move towards a brighter future. Boutique businesses set trends that larger corporations often try to replicate, but it’s nearly impossible to replicate the personal touch, the creativity and the fast adaptobility of a boutique business.
How does the boutique lifestyle inspire you to innovate?
A boutique lifestyle inspires real conversations, giving you an ability to understand how your product or service directly impacts the lives or businesses of others. That kind of open communcation allows for fast change and improvement, which leads to innovation. I’m lucky to be having conversations with clients on a daily basis that force me to re-examine how I do my work and to make changes instantly if we see a tactic isn’t getting the best ROI for our clients.
How are you daring to adapt for 2021?
I’m daring to adapt to the fast-changing times by honing our services to precisely the work that our clients need. We’ve been having lots of honest conversations with our clients to understand what they really see as ROI and we’re evolving our efforts to ensure we can actually track how our work affects their bottom line. We’re incorporating a lot more technology into our work to track performance results and customizing each individual client strategy according to what we know our clients prioritize. It’s not enough as an agency to simply be counting impression numbers when it comes to tracking results, so we’re developing tools that allow our clients to track results in real time when it comes to driving sales and overall brand awareness.
Christine Magrann
COO, MAKEREADY
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Christine Magrann
COO, MAKEREADY
Christine Magrann is a gardener.
A garden takes care, it takes hard work and respect, and even if you get it just right, a garden takes time. It is not something that happens overnight, because the secret of the successful garden is not just what you put on the surface, it’s the work you put into the soil.
As far back as she can remember, Christine found strength and significant influence from the people in her life. From the important role her grandmother and great-grandmother played in her upbringing, to the mentorship and encouragement she received while at Hillstone and The Breakers, she learned to believe in her potential to be an influential leader herself.
But during this time she also gained a better understanding of people, or maybe the power of understanding what makes them tick, and putting that into practice in real ways.
“Through genuine hospitality and sincere service we have the opportunity to create special memories and hopefully change someone’s day—or if we get lucky maybe even change a life.”
There is no training manual for intuitive service, it has to be nurtured, it has to be practiced, it must be learned through experience.
“The only way we can ensure that our team members treat our guests in this way is if we’re willing to treat them with this same care, respect and thoughtfulness. To teach, not just train.”
Christine finds drive in this ability for great people to accomplish great success through sincerely taking care of the guests.
Snowcaps, trails or sandy beaches, in her free time you will likely find Christine outdoors forging a new path—New Yorker tucked under one arm, the other slung over the shoulder of one of her two sons. Or you might find her in her own garden, getting her hands dirty—seeing what treasures lay beneath the surface. And if you get to know Christine, you’re sure to notice—she’s optimistic about what she’s going to find.
Kim Malek
Founder, Salt & Straw
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Kim Malek
Founder, Salt & Straw
Kim Malek co-founded Salt & Straw in 2011 with her cousin Tyler Malek. Kim, who previously held marketing positions at Starbucks Coffee, Yahoo! and adidas among others, left the corporate world with a vision to create a small, mom-and-pop style retail business that would act as a gathering place for locals and inspire creativity and conversation. Kim cashed out her 401k to bring her scoop shop to life, and alongside Tyler, Salt & Straw’s head ice cream maker, have since grown the business from eight flavors served from a humble cart in Portland to the largest small batch ice cream company counting 18 total scoop shops across Portland, Seattle, San Francisco, Los Angeles, Orange County and San Diego. A pioneer in localization, Salt & Straw crafts each chef-driven ice cream flavor in small batches and in local kitchens using only all-natural cream from nearby farms and the best local, organic and sustainable ingredients from Oregon, California and Washington farmers and artisans. Salt & Straw continues to evolve and grow under Kim’s leadership, yet remains true to its core mission to be the happiest part of someone’s day.
Shannon McLay
Founder & CEO, The Financial Gym
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Shannon McLay
Founder & CEO, The Financial Gym
Shannon McLay is a financial planner who left a “traditional” financial services firm 5 years ago to start her own company, The Financial Gym because she felt traditional financial services firms did not have the tools or resources for this generation. After accomplishing her own successful weight loss journey, Shannon realized that while there are a number of resources available to people who want to become physically fit, there are far fewer for those looking to become financially fit. Most people don’t even know what financial fitness looks like, let alone how to achieve it, prompting McLay to ask, “How can you discuss retirement or investment options, when you don’t have any money to begin with?”
As with physical health and fitness, financial fitness is a goal that anyone can achieve, no matter your starting point. The journey is very similar: you need a plan, the right tools to accomplish your goals and a support system. Shannon realized that the key to financial success for most people is human contact and not a website or an app. People are more than algorithms and The Financial Gym is putting the personal back in personal finance to help the everyday Jack and Jill who are trying to build assets while also managing debt.
Dorian Morris
Founder & CEO, Undefined Beauty
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Dorian Morris
Founder & CEO, Undefined Beauty
A true champion of inclusivity within wellness, Dorian Morris is a beauty junkie with deep expertise across categories from cosmetics to haircare to skincare to food/wellness. She is the Founder/CEO of Undefined Inc which includes Undefined Beauty, a clean, conscious, inclusive lifestyle brand focused on democratizing wellness and destigmatizing plant magic. The Glow Collection taps into the supercharged benefits of CBD to soothe, balance and heal whereas the new R&R Collection harnesses the power of adaptogenic mushrooms to detoxify and protect against daily stressors and there is continued category expansion on the horizon. Dorian believes in the power of plant magic in all its forms and has built Undefined to educate, normalize and demystify plant-based solutions for all. She believes we all deserve access to high-quality products that don’t cost your first born child. Wellness shouldn’t be illusive or exclusive—let’s democratize it.
With a diverse leadership background, her previous experience spans Retail, CPG and Beauty—from leading US Marketing at Covergirl Cosmetics, spearheading Prestige Innovation at Sundial Brands and as an early employee and global Brand Manager at Kendo, LVMH’s innovative brand incubator. Prior to beauty, she started her brand management career at General Mills, sharpening her general management and brand building skills on legacy brands such as Chex Mix and Yoplait and started her career in the Macy’s buying office, mastering merchandising and portfolio management. She graduated from UCLA summa cum laude and received her MBA from Harvard Business School. A true wanderlust with an adventurous spirit, in her free time Dorian enjoys globetrotting (and has traveled to 60+ countries) and is a proud pet mom of a spunky Morkie named Monaco, who is Undefined’s CPO (Chief Protection Officer).
Chelsea Nassib
Founder & CEO, Tappan Collective
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Chelsea Nassib
Founder & CEO, Tappan Collective
Aiming to bring art back into the common conversation, Chelsea N. Nassib co-founded Tappan to change the way emerging artists connect with their collectors and the world. Tappan is a curated platform that supports emerging artists by sharing their work through e-commerce, crafting digital context, and the Tappan Studio a recently-opened physical space and artists-in-residency program in Los Angeles.
Tappan’s main goal is to change both collectors’ and artists’ relationship with the arts and between each other. Tappan has and will continue to change the way the next generation experiences art buying.
Founded in 2012, Tappan serves to foster the careers of emerging artists by giving them an online platform to sell their work, to tell their story and to reach collectors all over the world. Nassib combined her passion for supporting the arts with the foresight that collectors would purchase art online. Through reaching out to peers from her BFA program and artist friends, Nassib built a strong roster of artists and Tappan pioneered the act of collecting Emerging Art through digital means.
As a leader of this community, why are you unapologetic to be boutique?
The concept of “boutique” speaks to staying curated and upholding your values. These two things are central to the brand ethos, and have gotten Tappan to where it is today. Our artists, collectors and staff believe in this vision, and continue to support us because of these strong views.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
For us, boutique does not mean “small” or “limited.” As we said before, the values of being authentic and going your own way are inherently “boutique.” This is why Tappan has stayed consistent and true to form through its lifespan. We have a strong belief that we can go our own way, while growing in whatever channel we aspire to.
How does the boutique lifestyle inspire you to innovate?
When you can’t apply mass and trendy techniques solely for the sake of growth, you have to continually evolve yourself, your product, your relationships and your ways of speaking to your audience in an authentic and creative-driven fashion. The effect of this evolution has to leave your collector or fan inspired, with a sense of familiarity to the brand ethos. To us, this is what builds a cult following and a sense of community.
How are you daring to adapt for 2021?
We will continue to explore new mediums for how we share our artist’s work. We are looking at how we use technology to solve issues for the collector and the artist alike. We’re bringing elevated art experiences to new social platforms. We’re looking to find ways to connect to our supportive communities in different regions of the world, and grow those bases with ease. Sky’s the limit after making it through 2020. We feel like our team just went through a training we could never foresee, and came out on the other end more efficient and ready to take on challenges than ever before.
Dave Neupert
Founder, Gold-Diggers
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Dave Neupert
Founder, Gold-Diggers
Dave Neupert is a hospitality entrepreneur and real estate investor who has helped launch many of LA’s best nightlife establishments in recent years. Following his early career in the music business, Dave became a digital marketing pioneer in the late ‘90s and early ‘00s. Dave’s years of experience in the local nightlife and music scenes gave him the acumen to pinpoint opportunities in burgeoning neighborhoods on the brink of transformation in Los Angeles.
In 2000 he purchased The Short Stop in Echo Park, which went from a quiet “outpost” in an otherwise gritty neighborhood to being named “Hottest Bar in America” by Rolling Stone in just nine months. Dave was also an early adopter of the now red-hot communities of Highland Park (2003), Downtown Los Angeles (2006) and Chinatown (2011). Identifying the latent potential in these colorful, affordable neighborhoods, he acquired six languishing bar properties that went on to have a crucial impact on the transformation of their surrounding area.
Dave also extended his vision beyond Southern California to include hospitality properties in New Orleans and Mexico. His latest project, Gold Diggers in East Hollywood, transformed a legendary dive bar into a vibrant music campus including a bar, 11-room boutique hotel and a state-of-the-art recording studio complex.
As a leader of this community, why are you unapologetic to be boutique?
To me the definition of boutique is being independent in spirit. This independence from the conformities of corporate branding encourages a different kind of expressiveness, and an unhindered freedom to value uniqueness.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
For me, focusing on local and neighborhood-driven narratives is one of the defining characteristics of being boutique. Boutique brands have the ability to embrace the culture, artisans, and visionaries directly surrounding them, which I believe should be done as often as possible. In this sense, a boutique brand is a living model of inclusivity. This is definitely true in my hospitality endeavors. For example, Sun and Swell is one local company we’ve partnered with who supplies snacks for our minibars. They are a b-corp based in nearby Santa Barbara. We not only love their green products and packaging, but additionally would vastly prefer to support a fellow local small business over a multi-national competitor like, say, Frito-Lay. Embracing inclusivity rather than exclusivity is especially important to me. Come one, come all, come as you are is our core philosophy and one that I believe enhances any boutique brand. Good hospitality recognizes the human need to connect, unplug, relax, and get really, really comfortable. Everyone should be treated like the VIP that they already are. This will soon ring more true than ever.
How does the boutique lifestyle inspire you to innovate?
Being boutique allows for a brand to quickly and boldly adapt to the tastes of the consumer whereas corporate brands seek to put an emphasis on sameness and familiarity. Those brands tend to slowly react to the fluid consumer landscape when change becomes necessary. The COVID crisis challenges all brands to innovate and I believe this brings rare opportunity for boutique brands in the near future. Independently created businesses and locations shine precisely because they celebrate uniqueness and variety. Boutique innovators will shine even more in the post COVID world. I’m excited to see what awaits us on the other side. As far as my brands are concerned….stay tuned. It’s been a year of challenges, but innovation is on its way.
How are you daring to adapt for 2021?
I strongly believe that the our century’s “Roaring 20’s” await us as vaccines and effective treatments build a bridge to the other side of this crisis. My brands have already made some bold moves during the lockdown that will allow us to reopen stronger than ever with a focus on truly living in the moment. Can’t wait to welcome back our regulars and to open the doors to new customers who want to embrace that mindset. As rough as things are right now for so many people, I can’t wait to watch the explosion of innovation that is surely ahead of us and to revel in the subsequent joy that is bound to follow.
Zak Normandin
Founder & CEO, Iris Nova
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Zak Normandin
Founder & CEO, Iris Nova
Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. Normandin has over ten years of experience as a product designer in the food and beverage industry and is responsible for branding more than 30 consumer products sold in all
major grocery stores worldwide. In 2015 Normandin launched DIRTY LEMON, the world’s first direct-to-consumer beverage brand that sells exclusively by text message. Backed by A-List celebrities and business leaders alike, DIRTY LEMON is recognized nationally by media outlets such as New York Times, Vogue, Fast Company and AdWeek. In developing this proprietary technology, Normandin built a conversational commerce platform that provides effortless transactions, bypassing existing distribution inefficiencies, to improve the customer’s experience. Normandin recognizes a stagnant industry primed for reinvention and aims to expand his innovative distribution strategy to meet the rapidly evolving preferences of the modern consumer while building the beverage company of the future.
As a leader of this community, why are you unapologetic to be boutique?
I’m excited to support an industry which, by design, creates a mutually beneficial relationship for all parties involved.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique concepts offer a unique view into the authentic culture and lifestyle of ownership and the communities they choose to invest in through each property. This philosophy helps support the preservation of cultural heritage and empowers the working communities that have created a unique experience worth sharing with the world.
How does the boutique lifestyle inspire you to innovate?
Boutique experiences are a great source of creative inspiration for me on both a personal and professional level. The craft and attention to detail that boutique hospitality concepts embody is a model for the care and thoughtfulness we strive to achieve in each of our brands and business ventures.
How are you daring to adapt for 2021?
In 2021 I’m committing to aggressively pursue innovation for my company while continuing to seek out creative outlets for inspiration personally. We are living in an uncertain time, but I’m confident there are many opportunities for growth and advancement despite the variables that are out of our control.
Lisa Odenweller
Founder, Kroma Superfoods
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Lisa Odenweller
Founder, Kroma Superfoods
As a leader of this community, why are you unapologetic to be boutique?
We all want to feel special and within the boutique community, we have a responsibility to elevate the bar. Consumers now expect it and we have the opportunity to go beyond their expectations. Life is meant to be celebrated and experienced to the fullest and boutique allows us to make this a reality.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique, to me, means to serve beyond expectations. To surprise and delight. I call them “kisses” – the little surprises that allow us to create exceptional experiences. I’m honored and proud to be part of a community where we can learn and be inspired by one another.
How does the boutique lifestyle inspire you to innovate?
Surrounding yourself with the best of the best is the ultimate inspiration for innovation. It’s where we learn and expand all possibilities.
How are you daring to adapt for 2021?
The world has changed. Forever. 2020 taught us to appreciate the simple things and to savour every moment. To me, 2021 is about honoring what we have all been through with more thoughtfulness, consideration and attention to service and every moment of the experience.
Wilhelm Oehl
CXO, Eight Inc
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Wilhelm Oehl
CXO, Eight Inc
Wilhelm started his career with a three-year apprenticeship program as a cabinet maker at Emanuel Hook Furniture Design in Germany in 1989. He attended the Art Center
(Europe) in La Tour-de-Peilz, Switzerland before transferring to the Art Center College of Design in Pasadena, California where he graduated in Industrial Design with honors in 1994.
Wilhelm joined Eight Inc. in 1995 and became a partner of the firm in 1998.
In the global role as Chief Experience Officer he is in charge of a wide range of projects focusing on the creation and execution of human-centric experiences for notable clients, such as Apple, Citi, Coach, Dolby, GAP, Nike and Virgin.
Wilhelm excels at listening to clients needs, helping to define the challenges, identifying the opportunities and providing relevant strategic guidance while keeping the focus on the end user.
His contributions delivered award winning work across disciplines, categories and continents and are published in Asia, Europe, and the United States.
Seija Ojanpera
Founder, SO Creative Consulting
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Seija Ojanpera
Founder, SO Creative Consulting
As a leader of this community, why are you unapologetic to be boutique?
In a world where so many things fit into a box, its so important for creative people to push boundaries with design and experience! It’s always a bit scary to unveil a creation that is based on your personal taste and ideas, but that is what makes the results unique and stand out. For every person that wants to keep things bland and safe, they are just as many ready to see and feel something new!
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique means small and curated. A boutique space must have a sense of place, and give the guest something to hold onto. An experience needs to be created with texture, smell, sound and design.
How does the boutique lifestyle inspire you to innovate?
I always like to stay ahead. My astrologically day of birth is “The Day of the Trendsetter,” and the boutique space really allows for the imagination to run wild. With advances in technology, and people’s obsession with social media – you can use design to work with people’s experience as technology continues to expand. Its a really cool time to be a part of such a movement in hospitality.
How are you daring to adapt for 2021?
My story is one of complete pivot. As soon as COVID hit in March of 2020, I could see and feel where hospitality was headed. Future travelers are going to be very conscious of the dollars they are spending : Is it environmentally friendly? Is it authentic? Will I leave feeling energized or depleted? Business owners will have to have answers like never before. I am adapting for this future traveler by building a new idea for a boutique experience – and it’s not an urban one and its not glamping. I’m listening and learning.
What differentiates a hotelier and a boutique hotelier?
A boutique hotel should be a cornerstone in its community. A place where locals and travelers alike will congregate. Successful boutique hoteliers must have an understanding of the local culture and tap into the beat of the neighborhood. Its about experience, and a realistic one. Large hoteliers are more about mass appeal and room counts, they serve two different purposes.
Why is staying true to your identity important for a boutique hotel or business?
Having an identity is what makes guests feel a sense of place. Without a consistent and honest concept, a visitor will pass through with nothing to grab on to. A space can be grand and beautiful, but if it doesn’t have a story to tell then it will be forgotten as soon as one gets in the taxi after check out.
Anita Patrickson
Founder, Amanu
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Anita Patrickson
Founder, Amanu
Celebrity stylist and footwear designer, Anita Patrickson was born in South Africa, educated in London, and now lives in Los Angeles, where she creates red-carpet looks for stars like Emma Watson, Julianne Hough, Justin Hartley and Eiza Gonzalez. Anita recently launched AMANU, a line of sustainable, made-to-measure custom sandals that are crafted in the store, on the customers feet in 30 minutes. Grounded in the experience, using an ancient technique, rooted in her home, Africa. Amanu is all about the human connection, believing everything is better when we slow down and becoming present. But above all, Amanu strives for the pursuit of less. Using only what is needed for each shoe and chosen by the customer.
Jody Pennette
Founder & CEO, cb5 hospitality consultants
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Katharine Polk
Founder & Creative Director, ‘Katharine Polk’ Bridal & KRP Creative
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Katharine Polk
Founder & Creative Director, ‘Katharine Polk’ Bridal & KRP Creative
Katharine Polk, a Los Angeles native received a degree in Fashion Design from FIDM in Downtown LA before being offered a position at Badgley Mischka Couture in New York City. As Assistant Designer to Mark Badgley and James Mischka. Polk, worked closely with over 25 licesnsees to ensure brand cohesiveness from runway to the store floor.
Polk went on to become a fashion editor and stylist freelancing at a London based publication and covered New York Fashion Week.
Est. in 2011, Polk Founded and was the Creative Director of Houghton NYC. Breaking boundaries in the bridal industry and bringing a fresh outlook to traditnal bridal designs, Katharine lead the brigade with her brand Houghton. Founded with the simple idea of creating a brand for the modern, independent woman who desires a classic, chic collection that can go from everyday to wedding day.
Polk was accepted into the MADE program at MILK for emerging designers in 2012. The brand has received extensive press and editorial coverage, including being featured in Vogue internationally, Harpers Bazaar, Elle, W Magazine, WWD, Brides, Martha Stewart Weddings, The New York Times, Glamour and InStyle. Katharine was awarded the Caleres St Louis Fashion Fund Emerging Designer Award in October of 2015. Katharine was also a 2 time nominee for the Fashion Group International’s 2015 and 2016 Rising Star Award. Polk was also recognized a “Female Founder” by the Knot in 2018.
Houghton went on to sell in over 14 countires and over 65 stores breaking boundaries for the now commercial “Modern Bridal” market before closing in 2018.
After leaving Houghton Katharine formed ‘KRP Creative,’ a consulting company where she has lent her expertise in the industry to brands like BHLDN, Dress Hunt and Ella and Oak to name a few. In 2019, Polk opened up her business to accept private clients and start designeing custom bridal again.
On Dec.1 2020, Kathainre officially launched her namesake bridal brand ‘Katahrine Polk’ Bridal, Bridal for everyBODY.
Polk continues to consult and Creatively Direct through her consulting company ‘KRP Creative’ while Running ‘Katharine Polk” Bridal.
Michael Pollack
Co-Founder, Heyday
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Michael Pollack
Co-Founder, Heyday
A lifelong penchant for design and architecture continually inspires Heyday Co-Founder and Chief Brand Officer Michael Pollak. Capitalizing on this acumen, his attention-to-detail remains a signature of the brand as he actively engages in nearly every facet of business—from shaping and guiding the experience of customers to personally drawing up floor plans, merchandising, crafting messaging, and, sometimes, even fixing the A/C.
Dean Porter Andrews
Co-Founder & CEO, Easton Porter Group
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Dean Porter Andrews
Co-Founder & CEO, Easton Porter Group
Dean Andrews’ bold vision and business acumen undergird all Easton Porter Group endeavors. He loves the hands-on aspects of developing hospitality enterprises, from finding exceptional properties to making guests feel welcome, to curating vintages for the wine lists, to fine-tuning market trends and business financial projections. He’s honed expertise in every aspect of the industry through decades of international luxury hospitality management.
Andrews co-founded EPG in 2012 after a distinguished run as President of the Americas and Senior Operating Officer at Orient-Express Hotels Ltd. During his twelve-year tenure with Orient Express, he oversaw some of the world’s most exclusive properties, executed the growth strategies with the founder’s son, building it from eleven properties to fifty two to 52 properties in ten years. With total revenues of over US$600 million, and was one of three directors charged by the board of Orient Express Hotels to collaborate with the investment community during the company’s successful IPO on the NY Stock Exchange in 2000. He had overall responsibility for financial results, all operations, acquisitions, finance, real estate development & asset management, international marketing of the company and joint venture partnership relations.
New revenue enhancing product developments include completing eleven off market hotel and resort acquisitions, designed and developed eight spas, nine restaurants, bars, retail boutiques and conference centers. Operating and legal knowledge based on acquiring, establishing and managing seven US, two Mexican, two French companies and a Dutch FWI development company. Established Regional Office specialists’ roles to maintain a flat, more entrepreneurial organisation – marketing, public relations, financial management, project management, human resources and training, central reservations, yield merchandising and database development. Implemented common systems architecture for property management, accounting and reporting/forecasting tools.
In addition to Orient Express, Andrews has held senior management positions in the formative years of Omni Hotels, including serving as a general manager and Regional Vice President of Operations and as VP of Asset Management which entailed overseeing the company’s strategic growth plans with Hong Kong-based ownership, Wharf Holdings, and began his career with hotel management positions with London-based Lex Hotels. Andrews studied at the University of Colorado and Columbia University, but is perhaps most proud of his honorary doctorate from Johnson & Wales University, given in recognition of his contributions to developing their culinary apprenticeship programs. He’s acquired, repositioned and operated resorts, boutique and large luxury hotels and acclaimed restaurants across the globe, helping elevate the standards of hospitality excellence worldwide. Today he loves nothing more than honing the finer points of Easton Porter Group’s boutique properties, because that’s what three decades in the hospitality industry has taught him: every detail counts.
As a leader of this community, why are you unapologetic to be boutique?
Boutique hotels & resorts are ideal to address today’s travelers seeking authentic, local and tailored experiences that appeal to their individual interests and emotions.
Across our properties, our guest communications are elevated by the “Happiness Halo” – a researched scientific process from Lippincott – a global brand and innovation advisor, that has researched the value in appealing to the customers’ emotions. Happiness is “as much about how we look forward to and look back on an event as it is about the event itself.” This is more important than ever and we are proud to strive to achieve it, day in and day out.
We are thankful that the boutique nature of our brand has allowed us to hire the best and most passionate talent who in turn deliver these high-quality and creative experiences that our guests will remember for years to come.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique is the core of the Easton Porter Group brand and as we continue to expand our portfolio, our goal is to continue to deliver the same boutique experience we always have. Whether it’s an Easton Events wedding in Thailand, a stay at Zero George in Charleston, or a cooking class with one of our Chefs, our intent is to create authentic, meaningful and long-term memorable experiences. We are especially excited to be a part of the boutique community as it gives us an opportunity to seize the customer engagement and sense of ‘ownership’ being lost by big brands. Our goal is to create relationships with every guest – the people to people, the touching of the heart that breeds true loyalty in the luxury and boutique space.
How does the boutique lifestyle inspire you to innovate?
We are constantly looking to invest in new concepts and business models. This year, at our winery and vineyard Pippin Hill Farm & VIneyards, we designed a European style Greenhouse for our farm gardens that will also host reserve wine tastings, cooking school and private events. At Zero George hotel we acquired the adjoining historic building and have designed Private Residences for long term stays with all of our hotel luxury Concierge Services and amenities.
How are you daring to adapt for 2021?
We are fortunate and have spent time and focus to find safe ways to adapt to 2020 without hindering the guest experience, and we are excited to continue to build on these programs and experiences in 2021. If there’s one thing we learned, scaling down guest count does not mean we need to scale down the design or overall guest experience!
Unique and Meaningful Smaller Guest Experiences
At our properties, we’re focusing on elevating our smaller-scale guest experiences like private cooking classes and Chef’s Tables to continue to create a unique and memorable guest experience.
Partnerships
In 2021, we’ll continue to expand upon and explore new partnerships with industry partners. We’re especially excited to expand upon two of our newest partnerships at Zero George and Pippin Hill. Our hotel Zero George recently partnered with Jet Linx for an Elevated Lifestyle Hotel Program to reach private flight customers in a time where people are hesitant to fly commercially.
Our vineyard and winery Pippin Hill recently partnered with Embark on their “Daycation Program” which offers a day-trip to experience via a private flight to Virginia and Pippin Hill for wine and our local farm cuisine and tours of Jefferson’s Monticello for those who are yearning to travel but hesitant to spend the night away from home.
Risks and Opportunities – Looking To the Future!
The hotel industry challenges this year have led to a re-connection with friends and colleagues with a focus on the growth of our company with a new, related luxury independent hotels & resorts venture. Our now expanded team has been in the industry with leadership roles in Omni Hotels, Starwood and most relevant were in senior positions as we grew Orient Express Hotels Ltd. [now Belmond] from 8 hotels to 58 properties.
We are working with our Orient-Express colleagues to grow our owner / operator hospitality company. We have investors from New York and London and are pursuing a range of luxury, boutique independent properties in Italy, Spain, South Africa, Israel, the US and UK. Most are off-market with a generational change, seeking a quiet sale of their properties to a philosophically aligned ownership group who will continue and improve the businesses.
Evelyn Rusli
Co-Founder, Yumi
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Evelyn Rusli
Co-Founder, Yumi
Evelyn Rusli, is the President and Co-Founder of Yumi, a new venture-backed nutrition and wellness company for babies. Evelyn has spent more than a decade as a journalist, previously on staff at the Wall Street Journal and the New York Times covering startups and innovation. She was also formerly an Entrepreneur-in-Residence at Social Capital Partnership, a Palo Alto-based venture capital firm. Ms. Rusli graduated from Princeton University with a degree in English.
As a leader of this community, why are you unapologetic to be boutique?
I am unapologetic about living boutique because the boutique approach leads to memorable experiences and creates unexpected opportunities for magic — versus cookie-cutter, one-size-fits-all experiences.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique means being ambitious about creating differentiated experiences. It is an approach that eschews minimum-viable, uniform design and celebrates the potential in every decision to create something special and awe-inspiring. Ultimately, as an industry, it means crafting moments and experiences that feel deeply resonant with the consumer or audience. It is the exact antithesis of “phoning it in” and reflects a deep pride and passion for what you are delivering to the consumer.
How does the boutique lifestyle inspire you to innovate?
The boutique lifestyle really inspires me to think about it from the perspective of the families we serve. I think about every touchpoint and how we can deliver more magic in each moment. It also pushes me to keep thinking outside the box, to not rest on precedent – just because something’s been done a certain way in the past doesn’t mean that’s the only way to do it.
How are you daring to adapt for 2021?
I am pushing myself and my team to be even more ambitious about thinking with the boutique mindset, and finding ways to make content and the overall product experience more tailored to each family.
Zlata Stanislavovna Sushchik
Founder and CEO, HURO
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Carly Stein
Founder, Beekeepers Naturals
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Carly Stein
Founder, Beekeepers Naturals
Carly Stein is Founder and CEO of wellness brand Beekeeper’s Naturals, which produces naturally-sourced and obsessively-tested superfoods straight from the hive. Carly began her career out of college at a hedge fund, then moved to Goldman Sachs. All the while, she maintained her passion for beekeeping, a practice she began during her time at the University of Victoria in Canada. This interest in beekeeping originated during her time abroad, in Italy, where she experienced tonsillitis and found that the only remedy was the honey bee-produced compound Propolis. This “aha” moment led Carly to launch Beekeeper’s Naturals in 2015, while still working as a trader at Goldman Sachs. After a successful first year, she left her career in finance to focus on the company full-time. Using modern methods and sustainable practices, Carly has produced a product line of plant-based adaptogens and health booster complexes incorporating hive superfoods targeting immune support, brain health, energy and sleep issues. Beekeeper’s Naturals products are all made with one mission in mind: to heal customers while saving the bees.
Ashley Wells
Founder, All Time
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Ashley Wells
Founder, All Time
Ashley Wells is a hospitality pro, wine expert, writer, and restaurant owner in Los Angeles. She co-founded T&A Enterprises in 2018 with Tyler Wells, the hospitality group responsible for All Time, Part Time, and two additional projects in the works. Ashley also founded and ran Pour This, an online wine shop and subscription service, from 2014 to 2019. Prior to that, Ashley’s career in hospitality focused on running and opening notable restaurants and wine programs in Los Angeles including Animal, Trois Mec, and Osteria Mozza. She was named as an exceptional hospitality professional in Zagat 30 under 30, Wine Enthusiast’s 40 under 40 wine professionals, and Bon Appetit’s top six wine professionals to watch. As a writer, Ashley has contributed editorial work to Life & Thyme, Vice, Terre, Pipette Magazine and other media outlets. When she’s not shaking hands and kissing babies and dogs at one of her restaurants, Ashley can be found at Pilates, a piano, or Houston’s (her favorite restaurant in America).
As a leader of this community, why are you unapologetic to be boutique?
Work is most satisfying when I can contribute to meaningful service and connect with less people more deeply, rather than attempting to fulfill or be everything to everyone; remaining small in philosophy and practice makes this possible.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Being able to edit your business and focus on what you do well, what you are most passionate about, what you contribute, and how you connect with others is best-achieved when you have a clear point of view and a defined sense of why, which to me, defines boutique; having a community that openly responds to that sense of purpose and specificity is exciting and motivating.
How does the boutique lifestyle inspire you to innovate?
Being small means having a set of freedoms I would not trade for anything—the freedom to be nimble, creative, and thoughtfully answer the call as the need evolves, in real time, are all things on which I place a high premium. We’ve never seen more value in having those freedoms as we have in the past year. We will continue to adapt to external circumstances and stay true to the original ethos, integrity, and vision, which will, in turn, inspire innovation and evolution.
How are you daring to adapt for 2021?
I find it important to trust your own inner compass, to think critically and be willing to adjust course without waiting for experts or authorities to tell you what to do; it’s not about being defiant but it is about shaping your work and reality form within, daring to not follow the trends, the headlines, or the external pressures, and it is the most gratifying approach to work I have found.
Christine Yi
Co-Founder, Potli
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Christine Yi
Co-Founder, Potli
Christine Yi is the co-founder and Chief Brand Officer of premium cannabis edibles company Potli. Potli crafts both THC and CBD infused small batch ingredients like honey, olive oil, apple cider vinegar, and sriracha as a healthier, more effortless way to integrate cannabis into your daily wellness routine and can be found in dispensaries like MedMen and wellness hubs like Erewhon and Cafe Gratitude. Originally from the Bay Area of California, Christine met her co-founder in college where they were randomly paired freshman year roommates. They founded Potli as a culinary cannabis brand in 2018 by starting with their honey, which is still harvested from their own hives. Christine moved back from NYC last year to focus on Potli full time, having previously worked in management consulting for tech, entertainment, and media companies and brand and retail strategy for the Ann Taylor, LOFT, and Lou & Grey brands. Her favorite challenge with Potli is introducing and inspiring ways to consume cannabis differently to truly be value adding to customers quality of life. Christine has a passion for growth strategy, building consumer brands, and all things wellness. You can often find her personally testing out the latest trends in adaptogens and whipping up matcha lattes lightly sweetened with Potli Honey for friends.
As a leader of this community, why are you unapologetic to be boutique?
I’m unapologetic to be boutique because it speaks to my total attention to my customer and how to best service her.
We define boutique as a developing industry and culture. What does boutique mean to you, and why are you excited to be a part of the world's most inclusive industry?
Boutique to me means being at the forefront in shaping the kind of world we want to live in! We create products and experiences that are meant to bring joy and add value to people’s lives, and we can only bring that benefit by being inclusive of the diverse needs that exist out in the world.
How does the boutique lifestyle inspire you to innovate?
It inspires me to innovate because it constantly asks how we can make each customer experience special and thoughtful. And when we think of our clients and their needs, we find ourselves thinking out of the box to best service them.
How are you daring to adapt for 2021?
Expanding the Potli product line in direct response to what customers have communicated to us that they love about the brand, even if those ways are outside our typical wheelhouse. We’ve also been shifting our focus more to D2C from wholesale, and are due for an upgrade in the online shopping and shipping experience!
Olivia Young
Founder, Box + Flow
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Olivia Young
Founder, Box + Flow
Olivia Young “livs” by the idea that the best things in life make you sweat. A self-proclaimed
“life-a-holic,” Olivia believes in the power of energy. She follows many mantras including you get what you give and if you think you can, you can. Olivia is always seeking personal connection preferably over cold beer after an intense sweat.
Olivia grew up in Miami Beach among a family committed to daily exercise and congregating around the kitchen. She began practicing yoga at age 15 and discovered boxing after college, as she craved a cardio workout to bring some fight to her flow. Olivia’s daily focus on a balanced lifestyle thru food + fitness is her lifelong passion and much of which inspired her to open box + flow in NYC, the first fitness studio focusing on the integration of fight + flow.
After many years in the hospitality industry, Young finally realized that given her commitment to early mornings working out rather than late nights of dry aged meat and aged scotch, she should make the jump to pursue her passion of fitness with box + flow®. Young practices a ‘LIVYOUNG lifestyle’ inspiring those to embrace both sides of themselves and all aspects of life. She considers balance to be boxing, burgers, backbends + beer. Liv is developing a balanced brand for the lady who can fight and the man who can flow and encourages enjoyment without limitation – committed to bringing forth a lifestyle that speaks to all things. work hard, LIVYOUNG.