3 Reasons Boutique Hotels Should Invest in Technology

Boutique hotels have always been revolutionary when it comes to providing curated guest experiences that go beyond just a beautiful aesthetic and exciting location. Boutique hotels strive to create an authentic and immersive experience that showcases their independence and keeps guests coming back for more.

While many of the larger hotel chains are required to adhere to specific brand standards, boutique hotels have the unique opportunity to choose a wide range of technology solutions for their property and guests. Here are three reasons boutique hotels should invest in technology and how it helps carry the boutique experience throughout the entire guest journey.    

Meets guests’ changing needs

Guest preferences are everchanging and what makes an experience one-of-a-kind today might not be the case tomorrow. Investing in technology helps boutique hotels evolve the guest experience to meet these changing needs without skipping a beat.

An emerging trend this year is the increased focus on wellness among boutique guests. In-room entertainment solutions like WorldVue’s in-house channel give properties a chance to showcase yoga or workout videos directly to a guest room TV. The Relax app is another WorldVue feature that plays soothing music and sounds to help guests get a peaceful night’s sleep.

The heightened need for safety and comfort are also trends expected to stay around for luxury boutique travelers. Numerous technology advancements have been implemented to help guests feel at ease during their stay that also help operational efficiencies, such as the housekeeping app developed by WCI that tells staff and guests when a room has been cleaned and sanitized.

Delivers personalized experiences

Highly personalized service is a hallmark of boutique hotels and an expectation among guests. Technology enables boutique hotels to cater to every guest preference imaginable. Smart room technology gives guests a taste of luxury and convenience with the ability to control their in-room experience, all with the click of a button.  

Casting technology is also another solution many boutique hotels are using to provide a unique convenience to their guests. Casting is an in-room entertainment solution tailored to fit every guests’ need by giving them the ability to watch their favorite content. The Maven created a theatre-like experience for its boutique guests by turning the expansive guest room windows into a large screen using projectors and WCI’s Chromecast technology. 

Drives guest satisfaction

The endless technology solutions now available to hotels ensure every guest has a unique and personalized stay. In-room entertainment solutions can be used to not only showcase your property amenities but showcase the surrounding local attractions as well. Promoting the farmer’s market down the street from your property or local artisans through guest room TVs helps guide guests to create the experience they’re looking for.

Technology helps tell the story of your boutique hotel and ensures each guest receives an unparalleled experience. Through reliable digital experiences and endless entertainment options, guests are sure to leave your property wanting more and looking forward to their next visit.

World Cinema is a member of BLLA – view their listing in the Marketplace here