Ira Vouk

Ira Vouk, MBA, is Founder and CEO of the AI Hospitality Alliance (AIHA) and a hospitality technology strategist, educator, and author with over 20 years of experience spanning hospitality technology, commercial strategy, and product development. Her work focuses on how hospitality, data, and emerging technologies intersect — most recently the impact of generative AI and AI-driven search on hotel distribution, operations, and digital visibility.

She teaches at the Payne School of Hospitality and Tourism Management at San Diego State University and holds advisory roles with Cornell's Center for Hospitality Research and HTNG. She is the author of three books — Hotel Tech 101: How Everything Works Together (2024), Hospitality 2.0: Digital Revolution in the Hotel Industry (2022), and Revenue Management Made Easy (2018) — and has created widely used online courses on hospitality technology and AI search optimization. Her professional credentials include an MBA, MACH, ACHS, PCRM, ECS, and Pragmatic Certified Product Manager.

Vouk's industry recognition includes being named one of the 50 Best Thought Leaders in Hospitality (2026), a member of the AHLA/HTNG Global Technology 100 (2024), and one of the Top 17 Technology Professionals inspiring innovation in U.S. hotels (2020). She is a frequent keynote speaker and lecturer on AI, hospitality technology, revenue management, and digital distribution at universities and industry events worldwide.