17th Annual Boutique Hotel Owners Conference

Registration & Brunch

More than just caffeine—this is a curated moment to warm up conversations, reconnect with colleagues, and explore the venue’s natural flow.
Expect specialty brews, nourishing bites, and intentional ambiance to match the caliber of attendees.

Opening Ceremony

Top Issues Owners Face Today

What It Costs to Build a Feeling

"Connect with Strangers" by BLLA

Lakeside Lunch

Gather outdoors for a relaxed yet intentional dining experience designed to spark authentic connection. Attendees are invited to sit lakeside—at cabanas, firepits, or shaded tables—each offering a different ambiance for conversation. Instead of formal programming, each table will include thoughtfully crafted question cards designed to open up meaningful, personal dialogue among guests.

This is a moment to go beyond titles and transactions—to share stories, laugh, and connect as humans first. Whether you're seated next to an old friend or a future collaborator, this lunch is about uncovering the people behind the projects, and building trust across the boutique community in a way that’s warm, memorable, and real.

The Restaurant That Makes the Hotel

Breakout

Break

Built into the cadence of the day, this pause is an invitation to integrate ideas, check in with collaborators, or step away in solitude. Spaciousness is part of the architecture of this event—because clarity requires rest.

Whether you use it to catch your breath or spark a new dialogue, this moment belongs to you.

People, Culture and The Law

The Lost Art of Innkeeping

Free Time

Dusk Reception: LOUIE's

Dinner & Open Mic Night

An evening to celebrate the heart of hospitality—with laughter, music, and a mic that’s open to all. Over a candlelit dinner, the community comes together not just to dine, but to express. Step up to the mic and share whatever moves you: your hotel origin story, a bold manifesto, a favorite poem, a song you’ve written (or just love), or a few words on why you’re in this wild, beautiful industry. No scripts. No slides. Just soul.

And because boutique hospitality is never boring, the night also brings a playful twist: a British-style pub quiz to keep things lively. Expect unexpected trivia, cheeky team banter, and spontaneous moments that build new bonds. Whether you come to share, sing, play, or just cheer everyone on—this is our communal exhale. A space for joy, storytelling, and the kind of fun that reminds us why we’re here.

Breakfast & Mindful Mornings

Start your day in quiet clarity with a nourishing breakfast and intentional self-reflection. Choose from guided journaling prompts at communal tables, join a small hotelier’s circle for conscious dialogue, or simply enjoy stillness among peers. This soft opening cultivates grounded presence before a day of rigorous thought and connection.

The setting invites you to drop in—not just log on. Whether you’re sketching ideas in the margins of a notebook or engaged in a personal exchange that becomes a turning point, this morning ritual reminds us that insight emerges in moments of stillness as much as in structured panels.

Running the Room

The Retail Opportunity Hotels Keep Missing

Boutique Industry Report: Market Shifts to Watch

A focused download of the latest market intelligence curated specifically for boutique hotel owners. This session delivers high-signal data and interpretive insights on traveler behaviors, investor activity, performance benchmarks, and new directions in hospitality demand.

By spotlighting relevant trends and financial indicators, this session empowers attendees to make sharper decisions and anticipate what’s ahead. It’s designed for owners who want to stay ahead of the curve—not react to it.

Fresh Openings: New Boutique Hotels

"Connect with Strangers" by BLLA

This is intentional networking reimagined. Step into curated micro-gatherings designed to spark conversation across lines of role, experience, and geography. Each table begins with an elegant prompt to break the ice—not just on your title, but on your journey.

Attendees rotate across discussions in an atmosphere of curiosity and openness. Expect connections that run deeper than business cards and follow-ups—this is where collaborations, friendships, and new perspectives quietly begin.

Lunch

A spacious midday pause centered on connection and reflection. Tables by the lake, shaded cabanas, and nearby firepits create a relaxed atmosphere for meaningful conversation.

Each table is set with conversation starter cards designed to prompt personal, human exchanges. It’s a moment to deepen relationships, process the morning, and open new pathways for collaboration.

Where Wonder Comes From

The Nightstand Test - Show and Tell

Closing Ritual: Where Will You Go From Here?

A poetic close to a transformative gathering. This communal ritual guides attendees through reflection, intention-setting, and creative visualization—anchoring the insights of the past two days in clarity for what’s next.

Designed as a collective exhale, this moment honors the journey of the explorer, the risk of ownership, and the beauty of moving forward with both boldness and grace.

Farewell Cocktails

Gather for a final toast beneath the sky, where mezcal spritzes meet lavender soda and slow jazz wraps the evening in warmth. With no agenda and no rush, this is a time to share what surprised you, what inspired you, and what you’re taking home.

Conversations continue around firepits, terraces, and tucked-away corners—closing the conference not with a goodbye, but a sense of shared momentum.