Built to Last: Andreanna Mazereeuw on Luxury, Brand, and the Long Game

Andreanna Mazereeuw didn’t build Wallop around winning pitches. She built it around something harder to manufacture and more difficult to walk away from: results that actually last. As President of Wallop, a strategy and digital firm specializing in luxury and experiential hospitality, Andreanna leads a team that works with hotels, resorts, and hospitality brands on […]

BW 846: Investment, Identity & the Next Luxury Frontier

Boutique hospitality is entering a more competitive and increasingly experience-driven era. This week’s stories reveal an industry where investment is becoming more selective, destinations are emerging as the next great luxury frontiers, and hotels are finding new ways to differentiate through design, craftsmanship, and cultural identity.  From a more competitive U.S. hotel deals market and […]

Lark To Debut Shore Haven in Falmouth 

Falmouth, Massachusetts — Lark, the premium development and management company encompassing multiple boutique hospitality brands across the United States, debuted Shore Haven in Falmouth, Massachusetts this week (321 Shore Street). Located directly across the street from Surf Drive Beach, this 21-room hotel offers a fresh interpretation of coastal New England hospitality. “Shore Haven gives guests […]

HVS U.S. Market Pulse: July 2026

By Rod Clough, President – HVS Americas The summer is off to a roaring start for the U.S. hotel sector, with weekly RevPAR gains averaging roughly 8.0% in June and early July. Our RevPAR growth forecast reflects 4.5% for 2026, which takes into consideration that this recent growth, partly fueled by the World Cup matches, […]

BW 845: Legacy, Luxury & the Art of Lasting Experiences

Luxury hospitality continues to evolve beyond exceptional accommodations, embracing experiences that leave a lasting impression long after checkout. This week’s stories reveal an industry investing in iconic brands, thoughtful expansion, and deeply personal guest journeys. From billion-dollar growth strategies and heritage hotels to design-led openings and handcrafted dining experiences, boutique hospitality is proving that enduring […]

BW 844: Capital, Culture & the New Social Heart of Hospitality

Boutique hospitality is entering a new phase where investment, design, and community are becoming inseparable. As capital continues to flow into independent and lifestyle assets, the most successful properties are distinguishing themselves not simply through luxury, but by creating places where guests gather, connect, and experience local culture. From hotel restaurants that rival the destination […]

BW 843: Heritage, Expansion & the New Global Boutique Landscape

Boutique hospitality continues to evolve through a careful balance of heritage, expansion, and thoughtful reinvention. This week’s stories reveal an industry where iconic hotels are investing in their future, emerging brands are expanding their global reach, and design continues to strengthen the connection between travelers and place. Across every segment—from investment and development to architecture […]

The New Capital Stack Has a Living Room

What three experts on branded residences said about deal structure, buyer motivation, and why this is no longer just a game for the major flags. From the Boutique Hotel Investment Conference, June 3, 2026 — Branded Residences Branded residential used to be a footnote in the hotel development conversation. It is now, in many cases, […]

If You’re Not Designing for the Ear, You’re Already Behind

What the minds behind Public Records and Stylus said about sound, obsession, and what happens when you treat acoustics as architecture. From the Boutique Hotel Investment Conference, June 3, 2026 — High Fidelity: Sound as a Hospitality Vertical The session description for this panel made a claim worth sitting with: a beautiful room used to […]

HVS U.S. Market Pulse: June 2026

By Rod Clough, President – HVS Americas The U.S. hotel sector continues to show strength, with weekly RevPAR gains averaging 4.0% YTD through May and exceeding 5.0% in recent weeks. Our latest RevPAR growth forecast reflects 3.0% for 2026, which may be on the conservative side if elevated travel trends continue through the summer vacation […]