What Sauna Culture Is Teaching Boutique Hospitality — and Why We’re Watching
Written by: Joe LeVine, Co-Founder & Managing Partner, Mercer Street Partners Fifteen minutes in a sauna — 160, 180, sometimes 195 degrees, until you’re sweating and starting to question your decisions. Then, immediately, a cold plunge. Submerge to the neck in low-40’s water for one to three minutes, while everything in you says get out. […]