What Sauna Culture Is Teaching Boutique Hospitality — and Why We’re Watching 

Written by: Joe LeVine, Co-Founder & Managing Partner, Mercer Street Partners Fifteen minutes in a sauna — 160, 180, sometimes 195 degrees, until you’re sweating and starting to question your decisions. Then, immediately, a cold plunge. Submerge to the neck in low-40’s water for one to three minutes, while everything in you says get out. […]

BLLA Declares Hospitality Has Entered the Age of Wonder

The 17th Annual Boutique Hotel Owners Conference Returns to LA this Fall LOS ANGELES, CA — The Boutique & Luxury Lodging Association (BLLA) has entered a new era of storytelling for the boutique hotel industry, declaring 2026 the Age of Wonder. The theme anchors this year’s Boutique Hotel Owners Conference (BHOC), the 17th edition of […]

Leading With Instinct: Stacy Pilkington on Talent, Culture, and the Art of the Right Hire

Stacy Pilkington didn’t come into recruiting from the outside. She came from 25 years spent inside some of the most demanding properties in luxury hospitality, preopening the Venetian, leading the Rooms Division at the Brown Palace, stewarding the Wailea Beach Resort, and eventually serving as Hotel Manager at the St. Regis. When she moved into […]

Built to Last: Andreanna Mazereeuw on Luxury, Brand, and the Long Game

Andreanna Mazereeuw didn’t build Wallop around winning pitches. She built it around something harder to manufacture and more difficult to walk away from: results that actually last. As President of Wallop, a strategy and digital firm specializing in luxury and experiential hospitality, Andreanna leads a team that works with hotels, resorts, and hospitality brands on […]

HVS U.S. Market Pulse: July 2026

The summer is off to a roaring start for the U.S. hotel sector, with weekly RevPAR gains averaging roughly 8.0% in June and early July. Our RevPAR growth forecast reflects 4.5% for 2026, which takes into consideration that this recent growth, partly fueled by the World Cup matches, will wane somewhat in the second half […]

The New Capital Stack Has a Living Room

What three experts on branded residences said about deal structure, buyer motivation, and why this is no longer just a game for the major flags. From the Boutique Hotel Investment Conference, June 3, 2026 — Branded Residences Branded residential used to be a footnote in the hotel development conversation. It is now, in many cases, […]

If You’re Not Designing for the Ear, You’re Already Behind

What the minds behind Public Records and Stylus said about sound, obsession, and what happens when you treat acoustics as architecture. From the Boutique Hotel Investment Conference, June 3, 2026 — High Fidelity: Sound as a Hospitality Vertical The session description for this panel made a claim worth sitting with: a beautiful room used to […]

HVS U.S. Market Pulse: June 2026

By Rod Clough, President – HVS Americas The U.S. hotel sector continues to show strength, with weekly RevPAR gains averaging 4.0% YTD through May and exceeding 5.0% in recent weeks. Our latest RevPAR growth forecast reflects 3.0% for 2026, which may be on the conservative side if elevated travel trends continue through the summer vacation […]

The Restaurant Is the Hotel Now

What three F&B operators said about culture, concept, and the economics of making people want to come back. From the Boutique Hotel Investment Conference, June 3, 2026 — The Other Side of Hospitality: Food & Beverage There’s a version of hotel food and beverage that everyone in this industry recognizes: the restaurant designed for hotel […]

The Best Opportunities Rarely Announce Themselves

On emerging markets, community as infrastructure, and why the geography of boutique hotel investment has quietly shifted. From the Boutique Hotel Investment Conference, June 3, 2026 — Emerging Markets and Opportunities The panel description for this session opened with a provocation: the investors waiting for calm may be waiting a long time. The ones paying […]