HFTP CEO to Speak on AI’s Impact at BLLA Boutique Hotel Owners Conference

HFTP’s AI Collective continues its commitment to educating the hospitality industry.

Hospitality Financial and Technology Professionals (HFTP®) announced that CEO Frank Wolfe will speak at the upcoming 17th Annual Boutique Hotel Owners Conference later this month. Wolfe will host small group discussions on the power of AI and its transformative impact on the hospitality industry. His appearance underscores HFTP’s continued support for its allied association, the Boutique & Luxury Lodging Association (BLLA), and comes as the HFTP AI Collective welcomes its 13th association member, the IHG Owners Association (IHGOA).

Wolfe’s sessions will dive into how AI is reshaping operations, guest experiences, and decision-making across hospitality businesses. Attendees can expect candid, interactive discussions designed to help boutique and luxury lodging owners stay ahead of the curve.

The timing couldn’t be better. The HFTP AI Collective, a coalition of hospitality associations committed to advancing AI knowledge and adoption, just added IHGOA as its newest member. This milestone further cements HFTP’s role as the group championing hospitality technology and finance, bringing together more voices to shape the industry’s AI-driven future.

“We’re so grateful for HFTP’s continued support of BLLA,” said Fran Kiradjian of BLLA. “Having Frank join us at our Owners Conference means a great deal to our members, and we’re excited for the insights he’ll bring on AI and its role in our industry.”

Wolfe echoed the sentiment. “The boutique and luxury lodging segment plays a vital role in hospitality. Supporting BLLA and growing the HFTP AI Collective are both key priorities for us as we work to equip the entire industry, from boutique properties to global brands, with the knowledge and tools to navigate AI’s impact.”

With the HFTP AI Collective’s growing association membership, HFTP continues to expand its reach and reinforce its commitment to driving meaningful conversations around technology’s role in hospitality. The BLLA Owners Conference offers the perfect stage for that mission, bringing together boutique lodging owners eager to learn, connect, and prepare for what’s next.

The Annual Boutique Hotel Owners Conference is October 19–20, 2026 in Westlake Village, California.

Register here.