Sincerely, BLLA

Creative Spaces, Creative Minds: Jersey Banks on Hotel Entrepreneurship

Season 2 of the Unfamiliar Shift, Episode 5 In the ever-evolving world of boutique hotels, few names resonate as distinctly as Jersey Banks of Urba...

Season 2 of the Unfamiliar Shift, Episode 5

In the ever-evolving world of boutique hotels, few names resonate as distinctly as Jersey Banks of Urban Cowboy. Her journey from an artist to a hospitality entrepreneur is a vibrant tapestry of creativity, passion, and resilience. This article dives into Jersey’s unique approach to the hospitality industry, her innovative use of social media, and her commitment to women’s empowerment within the hotel sector.

From Canvas to Hospitality: The Journey of Jersey Banks

Jersey’s story begins in the realm of art, where her creative roots took hold. Her transition from artist to entrepreneur in the hospitality industry is as inspiring as it is unconventional. Balancing the demands of business with the responsibilities of motherhood, Banks has managed to carve out a niche in an industry that thrives on uniqueness and personal touch.

The Instagram Effect: Revolutionizing Hotel Marketing

The onset of the digital age has transformed marketing strategies across industries, and the realm of boutique hotels is no exception. Jersey’s entry into the hospitality sector coincided with the rise of Instagram as a major marketing platform. She quickly recognized its potential and harnessed its power to showcase her properties. Through candid discussions about adapting to algorithm changes and leveraging social media trends, Jersey offers invaluable insights into modern marketing strategies in hospitality.

Creative Spaces, Creative Minds: Property Development and Branding

One of Jersey’s key strategies has been to emphasize the power of imagination in her properties. This approach came to life with the viral success of a bathtub in a Brooklyn cabin, leading to larger bathtubs becoming a signature feature of her brand. Furthermore, the growth of her company exemplifies her ability to blend creativity with practical business strategies. The in-house creative studio is a testament to her innovative approach to managing and marketing her properties.

Staying Inspired: The Evolution of Business

Jersey, alongside Ariela, underscores the importance of maintaining creativity and passion in business. They discuss the challenges of losing and reigniting the creative spark, emphasizing the need to learn from others, explore new mediums, and pivot when necessary. This adaptability has not only allowed Jersey to keep her business fresh but has also influenced her personal growth, shaping her approach to her venture.

Empowering Women in the Hotel Industry

A significant aspect of Jersey’s story is her commitment to empowering women in the hotel industry. She believes in the potential of women in hotel ownership, even amidst economic challenges. Jersey and Ariela highlight the need for women to support each other, creating opportunities for growth and representation. Jersey shares her vision of featuring women-owned boutique hotels prominently, hoping to inspire her daughter and other women by showcasing female leadership in the industry.


Jersey’s journey in the boutique hotel industry is more than a success story; it’s a beacon for aspiring entrepreneurs, especially women, in the hospitality sector. Her blend of artistry, business acumen, and dedication to empowering women sets her apart as a visionary in the industry. Her story is a compelling reminder that with creativity, adaptability, and a passion for innovation, the possibilities in the world of hospitality are limitless.

This enlightening episode is available for listening on Apple Podcasts and Spotify Podcasts. The series is proudly sponsored by Solonis, a property management system designed for hotels and a premier partner sponsor of BLLA.

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