Sincerely, BLLA

High Society: The Madison Melle Agency

The BLLA team sits down with Cara Federici, CEO of The Madison Melle Agency, to discuss what it means to be boutique. BLLA: What is the missi...

The BLLA team sits down with Cara Federici, CEO of The Madison Melle Agency, to discuss what it means to be boutique.

BLLA: What is the mission statement of your company?

CF: “Creating and ideating dreams and visions. Shaping the landscape of invention. To inspire the hospitality industry and beyond.”

BLLA: Why are you excited to be a member of BLLA?

CF: “BLLA brings together a truly unique community of passionate hospitality leaders and visionaries who are all collaborating to advance our industry forward. At its core, the hospitality industry is about connection and camaraderie. BLLA supports this mission by providing a platform for like-minded individuals to connect and learn together.”

BLLA: How do you help boutique hotels thrive?

CF: “The Madison Melle Agency has a proprietary approach to making the intangible, tangible. We have knack for taking ideas and experiences and translating them into compelling written and visual formats that clearly communicate brand messages to audiences – specifically as it relates to creative branding, marketing, design and technology disciplines. We have an exceptional team of in-house graphic designers, developers and strategists who have all worked in hospitality in one way or another during their careers, providing our clients with an insider’s perspective into the goals of their business. Additionally, we further understand what it takes to make a robust strategy come to life, how much effort it takes to reach or exceed business goals and also how much passion and perseverance it takes to succeed in a highly competitive and diverse space. We are hospitality centric individuals who wholeheartedly relate to our clients – and we put our expertise, heart and soul into their success.”

BLLA: What have been some of your favorite boutique hotels to work with?

CF: “We are honored and fortunate to have an exceptional portfolio of past and present clients featured regularly in industry publications such as Forbes, Conde Nast, New York Times, Vogue and more. We adore all of our clients and could not be who we are without every one of them. Some notable clients of mention include Calabash Grenada, a Relais & Châteaux property, Shore Club, Two Bunch Palms, Marram Montauk, Walker Tribeca and Wylder Hotels.”

BLLA: Where do you see this niche headed in the future?

CF: “The boutique industry will continue to see the concept of authenticity evolving further into a balanced physical experience among staff and guests – the idea that being truly genuine means that the employees are at the core, and they can proudly be an active part of the physical environment in a positive way. Additionally, a forward focus on cultural sustainability within a hotel’s local community.”

BLLA: Why do you believe boutique hoteliers are more open-minded than traditional hoteliers?

CF: “Well, you kind of have to be…many times you may not have the same resources that traditional hoteliers have – such as access to staff, tools or budget. Moreover, you also aren’t held back by corporate rules or mandates, so your creativity, autonomy and innovation can flourish.”

BLLA: Why do you believe in the boutique movement?

CF: “For many of the reasons noted above, it is clear that boutique hoteliers pave the way for our industry as a whole. The boutique movement sets the trends – and its collaboration, camaraderie and invention advance our industry forward.


The Madison Melle Agency is a member of BLLA – view more details here!

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