Operto Launches AI Guest Services Agent to Transform Hotel Guest Experience with 24/7 Automated Guest Messaging
New AI Agent for Hotels Delivers Personalized, Automated Guest Messaging to Drive Repeated 5-Star Guest Stays Operto is a verified Vendor Partner o...
BLLA Editorial Team
September 2, 2025 – 3 min read
New AI Agent for Hotels Delivers Personalized, Automated Guest Messaging to Drive Repeated 5-Star Guest Stays
Operto is a verified Vendor Partner of BLLA.
Operto, a leader in hospitality technology, today announced the launch of its Guest Services Agent, a 24/7 AI teammate that enables hotels to deliver exceptional, personalized service instantly without increasing headcount. Hotels can now meet guest needs in real time, maintain five-star standards around the clock.
Imagine never missing a guest request again. Early adopters report that Guest Services Agent can handle up to 70% of guest messages automatically, removing repetitive inquiries from staff workloads and ensuring no request goes unanswered. Whether it’s confirming check-out time, arranging extra towels, or answering parking questions, the agent responds with accurate, personalized answers in seconds, powered by live property data and tailored to the hotel’s brand voice. With built-in translation for more than 50 languages, hotels can communicate seamlessly with guests worldwide..
Guest Services Agent becomes indispensable during unstaffed hours. For example, if a guest messages the front desk at 3 a.m. in a boutique hotel without overnight coverage, the AI front desk assistant can acknowledge the request, answer where possible, and queue follow-ups for the next available team member to make guests feel heard and cared for at any hour.
“Agentic AI is the next competitive advantage for hotels,” said Darren, Chief Executive Officer at Operto. “It goes beyond answering questions. It talks like your staff, acts with context and intent, and gets smarter by the day. With the Guest Services Agent, hotels can maintain service quality even with leaner staff and deliver a level of personalization that guests increasingly expect.”
More Than an AI Chatbot for Hotel Unlike traditional AI guest messaging platforms, Guest Services Agent understands guest intent, accesses booking details, and takes action. It can log maintenance requests, coordinate early check-ins with housekeeping, and route complex issues to the right staff member with all details intact. Every interaction is timely, accurate, and tailored to the guest’s stay.
Solving Hospitality’s Biggest Challenges The launch comes at a time when labor shortages and rising guest expectations are pressuring hotel operations. By automating routine interactions from check-in details to local recommendations, Guest Services Agent frees staff to focus on high-value moments, VIP guests, and proactive service that drives loyalty.
Seamless Integration from Day One Guest Services Agent offers hospitality AI integration with more than sixty leading property management systems and hotel technology platforms, including Oracle Hospitality OPERA Cloud, Mews, Cloudbeds, and StayNTouch. By connecting instantly to booking data, room status, and guest preferences, hotels can start delivering consistent, personalized responses from the moment the system is activated without lengthy onboarding or technical barriers.
“With Guest Services Agent, hotels can deliver world-class responsiveness at scale,” said Adam, Chief Product Officer at Operto. “This is the first in a series of solutions designed to help hoteliers operate more efficiently and create experiences that keep guests coming back.”