Sincerely, BLLA

The Brand Experience with James Bermingham

Season 1, Episode 8 of "The Unfamiliar Shift with Ariela" Listen to Episode 8 now! Overview: James Bermingham is responsible for delive...

Season 1, Episode 8 of “The Unfamiliar Shift with Ariela”


James Bermingham is responsible for delivering Virgin Hotels’ global growth, operational excellence, multi-award-winning customer experience, and unique culture. 

But where did he get his start? Well, James began his career in his hometown of Dublin, Ireland, followed by ten years in London, England, including executive roles with ITT Sheraton Corporation and the Luxury Collection.

Through the course of time, James was drawn back to the United States, where he held prestigious General Manager roles at the St. Regis Hotel in Houston and the Montage Laguna Beach. Since 2008, James served as Executive Vice President of Operations for Montage International, overseeing all elements of operations for the well-renowned properties of the Montage and Pendry Hotel brands.

Now, with over 35 incredible years of hospitality experience, James is the CEO of Virgin Hotels and is the true definition of an authentic leader.

What You Will Hear:

– How James entered and flourished in the hospitality industry
– The importance and benefits of apprenticeship
– Importance of branding
– The ethos of Virgin Hotels
– Lucy Technology platform
– Virgin pillar of values and service
– Advice for building loyalty with your team
– Environmental impact, awareness, and action
– What boutique means to James

Season 1 is sponsored by Solonis, the new property management system designed for hotels. Solonis is also a premier partner member of BLLA!

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