High Society: Cloud5 Communications

The BLLA team sits down with Cloud5 Communications to discuss what it means to be boutique.

BLLA: What is the mission statement of your company?

Cloud5: “Cloud5’s mission is to help customers deliver outstanding experiences by connecting people through effortless communication, flawless technology, and exceptional support.”

BLLA: Why are you excited to be a member of BLLA?

Cloud5: “The boutique industry is rapidly embracing new technologies to help it continue to deliver a unique guest experience. Cloud5 appreciates the opportunity to connect with vendors, properties, and partners through BLLA so we are dialed into emerging trends and prepared to support our boutique clients as they grow, expand, and experiment with new technology services and offerings.”

BLLA: How do you help boutique hotels thrive?

Cloud5: “The entire hospitality industry is embracing technology like never before, but no segment more so than boutique and luxury hotels. The hottest hospitality technologies depend on lightning-fast, reliable WiFi to work effectively and delight guests. Cloud5 has more than 20 years of experience building networks for some of the most discerning brands in hospitality, and helping hotels deliver on their technology goals, continually innovate, reimagine the future of boutique and create greater economic success for independent business owners among an industry of global brands. Additionally, we support this multifaceted industry through comprehensive Managed IT Services including technology support, PMO, threat mitigation, and business intelligence to help hoteliers control operating costs and free up internal resources. And, through our award-winning Contact Center services, we offer additional reservation support to boutique properties that are in line with their brand.”

BLLA: Where do you see this niche headed in the future?

Cloud5: “In the near term, we anticipate guests will demonstrate a heightened appreciation for boutique properties as they return to travel post-pandemic and seek out more bespoke experiences. To keep pace with this, the boutique industry needs to continue to leverage new technology to personalize and cater to the needs of the individual guest and guarantee positive guest experiences. There are also staffing shortages to consider. As travelers return, boutique providers need to seek out ways to automate or outsource some guest interactions to ensure that needs are being met efficiently, bookings stay on track, and guests have positive experiences.”

BLLA: Why do you believe boutique hoteliers are more open-minded than traditional hoteliers?

Cloud5: “Their focus is on the details. Most hoteliers are concerned with guest experience, but boutique hotels are focused on unique, bespoke engagements that surprise and delight guests – delivering not just positive reviews, but happy memories.  This focus allows boutique hotels to make any necessary changes or updates more quickly, and efficiently than larger brands or properties – it also encourages them to experiment with new solutions that drive business forward and meet the needs of their guests more effectively.”

BLLA: Why do you believe in the boutique movement?

Cloud5: “Cloud5 and the boutique and luxury hotels community are both laser-focused on the importance of guest satisfaction and the intimate connection that hospitality done well can create. We love the personalization and dedication to the unique that the boutique movement offers.”

Cloud5 Communications is a member of BLLA – view more details here!