Quality is the Name of the Game

The Recovery of the Boutique Hotel Market In “The Global Recovery Outlook” at The Boutique Lifestyle Digital Summit, James Chappell, Global Business Director of Horwath HTL, provided a snapshot of where the travel industry currently stands and where it is headed as we look towards recovery. Chappell discussed specific industry data points and some positive […]

The Highlander Hotel and Hotel Grinnell Awarded Targeted Small Business Certificates

Iowa Economic Development Authority has awarded The Highlander Hotel located in Iowa City, Iowa and BLLA Member, Hotel Grinnell, in Grinnell, Iowa Targeted Small Business certificates.  Out of 800+ Targeted Small Businesses in the state of Iowa, Hotel Grinnell and The Highlander Hotel are the only two in the lodging category. “Targeted Small Business certification […]

The “New Paradigm” Outlook

Health & safety experts give their take on the pandemic How safe do you feel when visiting a hotel? How do you know your room is as clean as it’s marketed to be? Now, guests can rest easy thanks to BLLA’s new partnership with Health4Luxury, a health and safety consulting company based in science. Gregory […]

Aparium Hotel Group’s Surety Hotel Debuts in Downtown Des Moines on November 11

BLLA Hotel Member resurrects a circe-1914 Beaux-Arts architectural treasure as the hotel design is a nod to the “Golden Age of Banking” Surety Hotel opens its doors on November 11, 2020 in the Des Moines’ downtown district, heralded as the Midwest’s burgeoning financial center and fastest growing metropolitan city. Just a walk to the idyllic […]

Boutique Dominates Long-Term Thinking of Hospitality

Valuation experts from Pebblebrook Hotel Trust and Hodges Ward Elliot weigh in 2020 has brought so many changes to the hotel industry, and amid this crisis, valuation is more important now than ever. In a fascinating session with Daniel Peek, President, Hotel Group of Hodges Ward Elliott, and Tom Fisher, Executive Vice President & Chief […]

Michigan is Getting a New Luxury Boutique Hotel

BLLA Hotel Member, Daxton Hotel of Aparium Group, aims to set a new cultural standard when it opens doors in Birmingham, MI in February of 2021 When Daxton Hotel opens its doors February 2021 in Birmingham, Michigan, located just 30 minutes north of Detroit, it will become a magnet for cultured locals and modern travelers […]

Boutique Hotels Know How to Foster Loyalty

Leaders from andBeyond and Spicers Retreat Weigh In on Loyalty in the Hospitality Industry Loyalty for boutique hotels looks a bit different than that of big brands. How does our niche industry attract guests and keep them coming back again and again? In one of the most informative sessions of the Leadership Track at the […]

The Industry Will Come Back Better Than Ever

Roger Dow of the U.S. Travel Association Speaks to the Boutique Community In a captivating keynote speech at the Boutique Lifestyle Digital Summit by BLLA, Roger Dow, President & CEO of the U.S. Travel Association, delivered an update on the current state of the travel industry. Although matters seem bleak right now, he reassured that […]

Aparium Hotel Group Debuts Hotel Haya

BLLA Member evokes the diverse blend of Italian, Spanish and Cuban heritage of Tampa’s famed Ybor City Brick streets. Large, spacious courtyards. Ornate globe street lamps. Legendary cigar factories. Free roaming roosters. Historical architecture. Rich multicultural roots. Ybor City, the landmarked district just northeast of downtown Tampa – one of the City’s most celebrated neighborhoods […]

Hutton Brickyards Reimagines 73 Acres of Riverfront Hudson Valley History

BLLA hotel member will have majestic event spaces, luxury cabins & elevated cuisine that beckons New Yorkers to an innovative retreat This year, the Hudson Valley’s sweeping vistas and crackling creative energy are whispering to New Yorkers like never before. The region has been discovered and rediscovered for decades, fueled in waves by an art-world […]