Sincerely, BLLA

In an Age of Sameness, BHOC 2026 Bets on Wonder

The Boutique Hotel Owners Conference returns October 19–20 at the Westlake Village Inn as an intimate executive social club for independent hotel own...

HFTP CEO to Speak on AI’s Impact at BLLA Boutique Hotel Owners Conference

HFTP's AI Collective continues its commitment to educating the hospitality industry. Hospitality Financial and Technology Professionals (HFTP®) ann...

HVS U.S. Market Pulse: September 2026

By Rod Clough, President - HVS Americas Our forecast is anticipating a strong fall meeting and convention season, following very solid summer perfo...

Your Best Guest Now Asks a Machine First, and It Has Never Heard of Your Hotel

By Rohit Khanna. Written for the BLLA blog. The traffic, citation, and survey figures here come from May through September 2026 and will be stale by ...

Gecko Hospitality and Auguste Escoffier Global Solutions Expand Talent Partnership Beyond the Hire

Collaboration enables Gecko Hospitality to offer ESource professional development resources to clients, connecting recruitment with continued workfor...

HVS U.S. Market Pulse: August 2026

By Rod Clough, President - HVS Americas This summer has been strong for the U.S. hotel sector, with weekly RevPAR gains averaging near 8.0% in June...

Gecko Hospitality Expands Investment in Luxury and Boutique Hospitality Recruiting

Global Luxury division deepens focus on executive leadership recruitment for independent, boutique, lifestyle and luxury hospitality organizations ...

What Sauna Culture Is Teaching Boutique Hospitality — and Why We’re Watching 

Written by: Joe LeVine, Co-Founder & Managing Partner, Mercer Street Partners Fifteen minutes in a sauna — 160, 180, sometimes 195 degrees, unt...

BLLA Declares Hospitality Has Entered the Age of Wonder

The 17th Annual Boutique Hotel Owners Conference Returns to LA this Fall LOS ANGELES, CA — The Boutique & Luxury Lodging Association (BLLA) ...

Leading With Instinct: Stacy Pilkington on Talent, Culture, and the Art of the Right Hire

Stacy Pilkington didn't come into recruiting from the outside. She came from 25 years spent inside some of the most demanding properties in luxury ho...