It’s essential that your boutique hotel marketing strategy is as unique as your property. All marketing channels are not created equal, and it’s important to allocate your marketing budget to the right ones in order to maximize your return on investment. From online searches and first impressions, to targeted content and public reputation, to direct […]
Americans are anxious to resume travel in 2022, and experts predict that luxury and boutique hotels will see the largest spike in bookings as travelers seek out GOAT – Greatest Of All Time – experiences. For luxury and boutique properties, this means that guest expectations will be higher than ever before. The following infographic explores […]
Some of you may be old enough to remember what it was like to book a hotel before the internet. Don’t raise your hands. I bet, even if you are, it’s hard to remember just what that was like. Fast-forward to today, and you can locate, tour, and book a room from the palm of […]
There have been 2 undeniable changes to our society during the pandemic: people are working from home more, and traveling less. As travelers continue to wait for border openings, wade through COVID paperwork for all international trips and experience an increased level of stress around travel, there’s serious doubt over whether business trips will ever […]
Written by World Cinema The way guests view luxury travel is changing. What travelers used to equate with a luxury guest experience, such as hands-on customer service, is no longer the standard for many. According to the Amex Trendex survey, today’s consumers say that personalized experiences, cleanliness, and privacy are the most desirable luxury amenities. […]
Boutique hotels have always been revolutionary when it comes to providing curated guest experiences that go beyond just a beautiful aesthetic and exciting location. Boutique hotels strive to create an authentic and immersive experience that showcases their independence and keeps guests coming back for more. While many of the larger hotel chains are required to […]
Written by Robert Grosz, EVP & Chief Commercial Officer of World Cinema Recognized for their eccentric charm and personality, boutique hotels create immersive, memorable experiences through innovative design and thoughtful solutions. In the face of adversity, boutique hotels tailored to their customers by advancing technology solutions and highlighting guest-centric offerings like in-room entertainment and timely […]
Why Travelers Will Go the Extra Mile for a Boutique Hotel Experience As travel has slowly returned to normal, it’s clear that we are on the brink of an enormous travel boom. Of all the recent travel trends that have emerged, one is particularly promising for boutique hotel owners, and that is that boutique travel […]
After a year and a half of difficulty beyond measure, the hospitality industry is starting to resurface with new safety protocols, health measures, and ideas for guest and staff engagement. Recruiting and retaining associates, however, is proving tricky, which is deeply affecting hotels’ budding recovery. Millions of hotel service workers were pushed into new careers […]
By David Goldstone, Chief Customer Advocate and Senior Vice President of World Cinema Inc. Technology has always been a critical component for boutique hotels and this became more prevalent over the past year. The impact of technology has been pivotal in adapting to new guest preferences throughout the pandemic and will continue to be important […]