The mission here at BLLA is to unite and be the voice for the world’s boutique hotels. We were created to unify, empower, educate and advocate for a growing community of creators within the dynamic realm of boutique lifestyle—not only establishing and maintaining industry standards, but boldly advancing its cultural impact and category innovation. Today, […]
An overview of the U.S. hospitality market The boutique sector is looking more promising than ever. Examining the facts and figures during her session at the Boutique Lifestyle Digital Summit by BLLA, Vail Ross, SVP of Global Business Development & Marketing at STR, showed just how much of an economic uptick BLLA’s boutique audience can […]
The Recovery of the Boutique Hotel Market In “The Global Recovery Outlook” at The Boutique Lifestyle Digital Summit, James Chappell, Global Business Director of Horwath HTL, provided a snapshot of where the travel industry currently stands and where it is headed as we look towards recovery. Chappell discussed specific industry data points and some positive […]
Iowa Economic Development Authority has awarded The Highlander Hotel located in Iowa City, Iowa and BLLA Member, Hotel Grinnell, in Grinnell, Iowa Targeted Small Business certificates. Out of 800+ Targeted Small Businesses in the state of Iowa, Hotel Grinnell and The Highlander Hotel are the only two in the lodging category. “Targeted Small Business certification […]
Health & safety experts give their take on the pandemic How safe do you feel when visiting a hotel? How do you know your room is as clean as it’s marketed to be? Now, guests can rest easy thanks to BLLA’s new partnership with Health4Luxury, a health and safety consulting company based in science. Gregory […]
BLLA Hotel Member resurrects a circe-1914 Beaux-Arts architectural treasure as the hotel design is a nod to the “Golden Age of Banking” Surety Hotel opens its doors on November 11, 2020 in the Des Moines’ downtown district, heralded as the Midwest’s burgeoning financial center and fastest growing metropolitan city. Just a walk to the idyllic […]
Valuation experts from Pebblebrook Hotel Trust and Hodges Ward Elliot weigh in 2020 has brought so many changes to the hotel industry, and amid this crisis, valuation is more important now than ever. In a fascinating session with Daniel Peek, President, Hotel Group of Hodges Ward Elliott, and Tom Fisher, Executive Vice President & Chief […]
BLLA Hotel Member, Daxton Hotel of Aparium Group, aims to set a new cultural standard when it opens doors in Birmingham, MI in February of 2021 When Daxton Hotel opens its doors February 2021 in Birmingham, Michigan, located just 30 minutes north of Detroit, it will become a magnet for cultured locals and modern travelers […]
Leaders from andBeyond and Spicers Retreat Weigh In on Loyalty in the Hospitality Industry Loyalty for boutique hotels looks a bit different than that of big brands. How does our niche industry attract guests and keep them coming back again and again? In one of the most informative sessions of the Leadership Track at the […]
Roger Dow of the U.S. Travel Association Speaks to the Boutique Community In a captivating keynote speech at the Boutique Lifestyle Digital Summit by BLLA, Roger Dow, President & CEO of the U.S. Travel Association, delivered an update on the current state of the travel industry. Although matters seem bleak right now, he reassured that […]