Creativity is the bloodline of boutique hotels. Targeting younger groups, especially Gen Z Influencers, is extremely important to building brand reputation and growing online demand. Boutique hoteliers are encouraged to showcase their property on TikTok, Snapchat, and Instagram. While we encourage boutique properties to grow their presence on those sites, it’s just as important to […]
6 Things Boutique Hotels Need to Look for in Tech Boutique hotels are undoubtedly a part of the hospitality industry, but they are in a class of their own. Where chain hotels can focus on quantity, boutique hotels survive on quality. The ability to provide one-of-a-kind experiences with a high level of detail and customer […]
Operating as an independent boutique hotel can offer tremendous advantages when adopting new technologies and processes since the lack of formal brand standards gives operators the freedom to arrive at whatever solutions they deem best. That’s proving to be a blessing, as in this volatile current COVID-era hospitality industry, staying swift and responsive to changing […]
Boutique hotel owners know the value of providing a quality guest experience; it’s one of their main selling points. But an increasingly competitive market and changing guest expectations mean hoteliers must go the extra mile to book guests. There is a lot of information out there about how technology can improve business operations, but don’t […]
It should go without saying that competition for top talent in the hotel space is fierce. In fact, as of May, there were roughly two open jobs for every one job seeker. As a result, wages have increased 5.2% over the last year as major players like Amazon, Apple, and Google hike pay in order […]
Success in the hospitality world hinges on the guest experience. What encourages the guest to come back for more? How does a hotel or restaurant stand out from nearby competitors? What role does technology play in the evolution of operations without losing a concept’s sense of exceptional hospitality? Each of these questions plays a part […]
Today, more people are focused on their mental and physical well-being than before. The shift to prioritize well-being has changed how we live, work, and even which hotel they choose. Guests actively seek lodgings that align with their lifestyle habits, including wellness and recovery. The good news is that you don’t have to be a […]
It’s essential that your boutique hotel marketing strategy is as unique as your property. All marketing channels are not created equal, and it’s important to allocate your marketing budget to the right ones in order to maximize your return on investment. From online searches and first impressions, to targeted content and public reputation, to direct […]
Americans are anxious to resume travel in 2022, and experts predict that luxury and boutique hotels will see the largest spike in bookings as travelers seek out GOAT – Greatest Of All Time – experiences. For luxury and boutique properties, this means that guest expectations will be higher than ever before. The following infographic explores […]
Some of you may be old enough to remember what it was like to book a hotel before the internet. Don’t raise your hands. I bet, even if you are, it’s hard to remember just what that was like. Fast-forward to today, and you can locate, tour, and book a room from the palm of […]